Channel Marketer Report

Channel News

Lenskold Group/Pedowitz Group Study Reveals Benefits Of Integrated Marketing Automation

Organizations that integrate their marketing automation with CRM systems can reap a number of benefits, including an improvement lead generation strategies, campaign ROI and overall sales results. A recent study from Lenskold Group and The Pedowitz Group, reaffirmed that companies using integrated marketing automation are more likely to outgrow their competitors. Furthermore, 66% of respondents […]

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Monetate Makes Aggressive Moves With New Partner Program

Monetate, a testing, targeting and personalization platform for online marketers, has added Brooks Bell, an optimization firm for enterprise-level clients, to its Certified Partner program. The Monetate Certified Partner Program was designed to help educate partners across all tiers of the variety of features and capabilities in the Monetate platform. “Brooks Bell is one of […]

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SaaSMAX Expands Cloud App Distribution Platform

 SaaSMAX, an online distributor marketplace that connects and facilitates commerce between resellers and cloud-based app vendors, will be educating resellers on the variety of business opportunities available in the SaaS and Cloud App market. At this year’s SMB Nation 2012 Fall Conference, to be held October 11 through 13 at the Rio Hotel in Las […]

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Dell Completes Acquisition Of Quest Software

Dell recently completed its acquisition of Quest Software, an IT management software provider. As a result of the closing, which was finalized on Sept. 28, 2012, Dell reported that it will be able to strengthen its end-to-end IT capabilities, and empower customers to improve their Dell technology investments and IT infrastructures. Quest Software stockholders approved […]

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Helping Partners Optimize Social Media With ‘The 3 Es’

Channel marketers are beginning to recognize that old school marketing tactics, such as cold calling and telemarketing don’t have as much power or value. Today’s buyers are seeking optimal solutions that are relevant to their unique pain points, and are taking to search engines and social networks to find the answer to their problems. In […]

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HP Pushing ‘Value Pricing’ To Ease Partner Sales

By Larry Walsh, Editor-in-Chief, Channelnomics Editor’s note: In light of a special editorial partnership, CMR is publishing a recent article from Channelnomics, written by Larry Walsh. Sometime this month, Hewlett-Packard Co. is expected to lose its crown as the world’s largest PC manufacturer. Lenovo Group Ltd. is already in a statistically tie for the shipping the […]

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Badgeville For Salesforce.com Unveiled During #DF12

CRM solutions offer organizations robust features to improve lead management and nurturing processes, resulting in improved sales results. However, this can only take place if sales teams make CRM updates and reporting a consistent part of their daily routines. At Dreamforce 2012, Badgeville, a provider of gamifciation solutions and strategies, has unveiled its new offering […]

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CipherCloud Launches Cloud Encryption Partner Program

CipherCloud, a provider of cloud encryption and tokenization technology, has created a partner programs focused on bringing together leaders in the cloud technology world, including AppExtremes, DBSync, ClaimVantage, and Ping Identity. As a result, organizations using CipherCloud will be able to eliminate the data privacy, residency, security, and compliance barriers to cloud adoption, and are […]

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Demand Gen Report Announces Dates For 2013 Content2Conversion Conference

Demand Gen Report (DGR) recently announced dates for the second annual Content2Conversion Conference, to be held April 22-23, 2013, at the Times Center in Manhattan. The inaugural Content2Conversion Conference drew approximately 250 B2B marketing executives in fields ranging from high tech, telecom, health care and financial services, offering proven best practices to compete in the […]

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Asigra Enhances Partner Program To Optimize Marketing And Sales Efforts

More buyers are utilizing search engines, social media and other research strategies to learn about solutions. Due to these behaviors, manufacturers must work harder to ensure their partners have the most effective collateral and marketing resources to go to market. Asigra, a provider of enterprise cloud backup, recovery and restore software, recently unveiled multiple enhancements […]

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