Channel Marketer Report

Channel News

HootSuite Launches Solution Partner Program

In the vast social media landscape, VARs, agencies and consultants are challenged with mastering an array of communication tools and tactics. This is especially challenging in the social media space, in which it’s a daunting task for channel marketers to obtain and utilize social best practices and avoiding branding and communication silos.

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iQmetrix Rolls Out New Partner Network Categories and Program Tiers To Help Improve Collaboration, Engagement and Growth

In an effort to create more meaningful partnerships among its channel, iQmetrix, a provider of retail management software for the U.S. wireless industry, has implemented a new partner program. Through the new program, iQmetrix has introduced new specific categories and tiers to its existing network. Categories include: Consumer Solutions; Retailer Solutions; Resource Partners; and Hardware […]

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Case In Point: Xerox Experiences Success With Move To Managed Services

In an effort to innovate and exceed its competition, Xerox recently altered its business strategy to reflect the channel’s migration to Hardware-as-a-Service. Rather than focusing on remaining in the “copier business,” the company has moved to the “copying business” of providing turnkey, pay-per-copy programs. This will shift the reseller’s role from selling copiers to providing […]

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IBM Expands Social Business Initiative To Improve Education Among Partner Base

Social networking sites are coming to the forefront as key channels for OEMs to communicate with partners and prospects. While sites including Facebook, Twitter and LinkedIn are helpful avenues for OEMs to market to partner networks, they also are vital for marketing throughVARs and ISVs to reach end-users effectively. Addressing this developing trend, IBM has […]

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RSPA And SNAP Release New Social Loyalty Initiative To Help VARs Keep Pace With Retail Trends

Social media is becoming a more substantial and meaningful channel for consumers to interact with their favorite retailers and restaurants. To keep pace with new marketing developments, VARs can integrate more interactive tools for end-users. The Retail Solutions Providers Association (RSPA) has released Incite, a new cloud-based solution that is designed to blur the lines […]

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New Cross Channel Campaign In-A-Box Aims To Address New Challenges Of Partner Programs

The “campaign in-a-box” concept has been a tried and true method for channel marketers to distribute templates for data sheets, ads and mailers to and through their partners and resellers. However, the emergence of social media, mobile, virtual events and other new platforms has added new complexity to the concept. Updating the campaign in a […]

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ChannelViews: Social Media Goes Mainstream for Channel Marketers

By Lindsay Taitel, Marketing Communications Program Manager, eCoast For even the largest global corporations, social media is now an essential part of brand recognition, customer relationship building, employee relations, sophisticated marketing campaigns, and buzz building. Today, social media is being used to sell enterprise IT products and services just as effectively as it is being […]

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IBM Helps Partners Expand Netezza Adoption With New Sales Resources

Following its successful acquisition of Netezza, IBM is furthering the business venture with the launch of a new global initiative to increase Business Partners analytics portfolio. The IBM Netezza appliance suite includes sales, marketing and technical resources to increase partner sales of the technology into financial, healthcare, and energy and utilities industries. Netezza appliances are […]

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Dell Rolls Out Demo Program For Partners

Adding to its PartnerDirect 2.0 initiative, Dell has launched a demo center to provide anytime, anywhere access to a suite of hosted demos. The hardware vendor’s current partner program separates into three tiers —Premier Partners, Preferred Partners and Registered Partners. Launched on May 9, 2011, the program was developed so Dell could efficiently reward partners […]

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Sophos, D&H Distributing Announce Partnership To Expand Channel Reach And Awareness

Partnerships have a resounding effect on a solution’s proliferation within the channel and in turn, a company’s overall success. To expand awareness of its IT security and data protection programs to SMBs, Sophos has partnered with U.S. technology distributor D&H Distributing. “Sophos was looking to expand the sales and distribution of our SMB solutions in […]

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