Channel Marketer Report

Channel News

VeloBit Becomes Elite Member In VMware Technology Alliance Partner Program

VeloBit, Inc., a provider of SSD caching software, recently announced its addition to the VMware Technology Alliance Partner (TAP) program. As an Elite level partner in TAP, VeloBit will collaborate with VMware to integrate and validate their products with VMware solutions to propel powerful business results for customers. “We welcome VeloBit as an Elite member […]

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Study Finds That Marketing Email Accounts For 70% Of Spam Complaints

The growing availability of spam-reporting tools is having a major – and negative – impact on marketing email effectiveness, according to a recent study conducted by ReturnPath. The company’s Email Intelligence Report found that marketers account for 70% of all “this is spam” complaints and 60% of all spam-trap hits. Over the past year, according to ReturnPath, marketers’ […]

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Marketing Operations Executive Summit Spotlights Best-In-Class Content Marketing And Reporting

Personalized content, closed loop reporting, process automation and other topics surrounding marketing operations will come into focus during the inaugural Marketing Operations Executive Summit. The two-day event was developed by MarcomCentral, a marketing asset management and distributed marketing solution by PTI Marketing Technologies Inc. Featuring a speaker line-up of marketing experts from Adobe, Eloqua, Forrester, […]

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The 7 Marketing Habits Of Successful SMBs

Standing out in a crowded marketplace, and effectively connecting with prospects across channels is an overwhelming challenge for SMBs. However, a new study from Forrester Consulting and commissioned by Act-On has uncovered seven key habits SMBs can implement to succeed in the new era of marketing and communication despite economic uncertainty. The study, titled: Driving […]

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Webcasting Best Practices [Infographic]

Webcasts and webinars are valuable resources for vendors to educate partners on marketing and sales strategies. Moreover, these easy to digest video segments allow both vendors and their partners to educate end-users on industry trends, pain points, and solutions that address company wants and needs. This infographic,  courtesy of InterCall, uncovers webcasting best practices to […]

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Marketo LaunchPoint Adds Partner Ecosystem To Marketing Nation Initiative

Marketing automation vendor Marketo today released Marketo LaunchPoint, the company’s new partner ecosystem. Launchpoint includes partnerships with more than 65 organizations that provide solutions and services for online advertising, events and webinars, content marketing, top-of-the-funnel conversion, lead-data enrichment, social media, sales, analytics and big data, and lifecycle marketing, among others.

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Wedge Networks Develops U.S. Reseller Channel

Wedge Networks, a provider of real-time content security and intelligence for high-performance networks, today has unveiled a reseller channel program for the U.S. The new program was designed to help the company develop new revenue opportunities for partners selling into the corporate enterprise, government organization and service provider markets.

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Ingram Micro Adds Desktone To Cloud Marketplace

Desktone, Inc., a Desktop as a Service (DaaS) provider, yesterday announced that service providers in the U.S. and Canada can now access the Desktone Platform via the Ingram Micro Cloud Marketplace. The Ingram Cloud Marketplace was developed to be an online resource for solution providers to shop, procure, provision and obtain invoices for their cloud […]

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ScanSource Releases New Services Group, Expands Reseller Support

  ScanSource, a value-added distributor of specialty technology products, has announced the development of the ScanSource Services Group (SSG), a new business unit within the organization. The focus of SSG will be on the planning and execution of custom value-added support programs and partners from the company’s reseller partners, according to a company press release.  […]

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New Research Shows Increased Focus On Local Marketing In 2013

National brands rely on affiliates to deliver hyper-local marketing messages and campaigns relevant to specific geographic areas. To ensure more successful initiatives, 91% of national brands expect to spend more or the same on local marketing in 2013 as they did in 2012, according to new research from Balihoo. Findings for the study, titled: National […]

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