Channel Marketer Report

Channel News

Magentrix Enhances PRM Solution To Boost Sales Enablement, User Adoption

Magentrix Corporation, a leading provider of SaaS-based partner relationship management (PRM) solutions, has enhanced its technology with upgraded sales enablement functionality and features that boost user adoption. This release gives clients more tools for growing sales and amplifying brand awareness. Vendors can now organize, group, and present marketing and sales content in alignment with each […]

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ZINFI Modifies Channel Platform to Address GDPR; Offers Solution Sets for Emerging and Mature Channel Companies

ZINFI Technologies, Inc., a leading provider of unified channel management (UCM) solutions,  has completed a series of modifications to its channel management software platform to ensure compliance with the new General Data Protection Regulation (GDPR). The GDPR, a digital privacy regulation that takes affect May 25, 2018, standardizes a diverse range of privacy rules across the […]

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Mindmatrix Introduces Saleforce Community Add-Ons to Channel Enablement Toolkit

Mindmatrix, a channel and sales enablement provider, has introduced Salesforce Community add-ons to its channel enablement tools. The integration brings key modules in the company’s platform, including playbook, training and certification, assets, channel reporting and enablement, to the Salesforce Community portal. The Mindmatrix platform already integrates with Salesforce CRM. “The launch of Salesforce Community add-ons is in […]

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OneAffiniti Adds Lead Hub, LinkedIn Plug-In To Channel Marketing Services Menu

OneAffiniti, a channel partner marketing solutions company, has launched a range of new demand generation services for small and medium-sized partners, including a digital lead hub and a LinkedIn plug-in. The company provides vendor-funded marketing services that support channel partners in the United States, Australia and New Zealand. The new digital lead hub captures leads […]

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TeamViewer Demonstrates Commitment to Channel with New Partner Program, Portal

TeamViewer, a global software provider for IoT, connectivity, monitoring, support and team collaboration, transformed its global channel partner program earlier this year. Among the significant investments the company made to attract and retain a core team of customer-centric partners was the launch of a new partner portal. Modern, easy-to-use portals that enable partners to register […]

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LogicBay Launches ChannelStack: Integrates Best-of-Breed Technologies into Its PRM Solution

LogicBay Corporation, a company that helps clients build, scale and optimize their sales channels, announced the release of its ChannelStack technology solution. Built on the solid foundation of LogicBay’s Partner Relationship Management (PRM) solution, ChannelStack is designed to help companies achieve revenue growth by providing solutions needed in the sales channel such as partner onboarding, lead flow […]

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Perks WW Launches Module to Simplify Co-Op, MDF Management for Complex Sales Channels

Perks WW Channel, a premier provider of channel incentive solutions, has launched a new market development funds (MDF) module that is designed to simplify Co-Op or MDF program management for complex sales channels with varying go-to-market models. The new  Enterprise Engagement Engine (E3) MDF application is designed to help marketers create, tailor, and manage programs quickly […]

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SiriusDecisions Adds Channel Sales and Marketing Track to 2018 Summit

SiriusDecisions has added a dedicated channel sales and channel marketing track to the agenda of its 2018 Summit. In addition to a variety of channel focused sessions, the 2018 Summit will feature a channel networking breakfast where attendees and SiriusDecisions channel team members can network. The session cover a variety of topics including modernizing channel […]

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B2B Decision Makers Want More Content That Addresses Their Needs, Less Info on Product/Solution Features

B2B buyers are becoming a little more self-centered about the content they want to consider. According to Demand Gen Report’s 2018 Content Preferences Survey, almost nine out of ten decision makers agreed that marketers should prioritize messages about the value they bring to their customers’ business, rather than details about their products. The annual survey […]

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Channel Technology Veteran Steven Kellam Joins 360insights

Steven Kellam has joined 360insights, a channel incentives company, as VP of Global Alliances. Kellam was the former president of CCI, the channel incentives management firm that was acquired by Zyme last year. Kellam will be responsible for establishing strategic relationships to drive revenue and expand the reach of 360insight’s Channel Success Platform. “Steven Kellam is […]

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