Channel Marketer Report

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Heather K. Margolis: It’s Time To Think Differently About Partner Demand Generation

Heather K. Margolis, founder and CEO of Channel Maven, is a renowned member of the channel marketing vanguard. At companies including EMC, EqualLogic and Dell, she spearheaded initiatives that resulted in smarter channel programs. For more than a decade, Channel Maven has been a go-to provider of strategic channel marketing communications to channel and Partner […]

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To Generate Leads, Proactive Referral Partners Keep Eyes Open For Opportunities, Initiate Conversations

Recognizing that B2B buyers give more credence to comments from colleagues and peers, user reviews and third-party/analyst reports, marketers are striving to make sure that these go-to sources are more proactively making recommendations about their products and services. Rather than wait for a prospect to ask advice about a business issue or recommendation on a […]

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Channel Marketing Track At B2B Marketing Exchange To Focus On Surpassing Goals, Busting Barriers In 2020

Transforming channel marketing programs to address prevailing challenges and seize new business opportunities will be addressed by the profession’s most influential thought-leaders at the B2B Marketing Exchange (B2BMX) in Scottsdale, AZ, February 24-26, 2020. In presentations, panel discussions and workshops, attendees will hear how channel professionals will strive to exceed expectations and hurdle obstacles by optimizing […]

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Emerald Expositions Acquires CMR Publisher, G3 Communications; Expands Event & Content Portfolios

Emerald Expositions, a leading B2B trade show and conference producer specializing in the retail and technology sector, has acquired G3 Communications, the parent company of Channel Marketer Report  — as well as the producer of the B2B Marketing Exchange event series. Through its unique mix of physical and digital events, publications and marketing services, G3 helps B2B organizations […]

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To Optimize Your Partner Marketing Program, Start With An Audit

By David Pereira, President and CEO, GET LIFT Agency Channel marketing leaders are always striving to improve their partner marketing programs in an effort to increase pipeline and engagement. One of the best ways to identify areas of optimization is to have an experienced, outside third-party do a thorough audit and assessment of your channel […]

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Citrix Kickstart Program Boosts Ready-To-Market Partners’ Demand Gen Efforts

At the SiriusDecisions Summit earlier this year, the Citrix Partner Kickstart initiative was selected as a Channel Marketing Program of the Year. Citrix, a digital workspace platform supplier, launched the comprehensive program in 2018 to help partners generate demand and accelerate opportunities by providing them with marketing and enablement resources and training and support for […]

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Influencer Partner Programs Gaining Traction With B2B Marketers

The role of non-transacting partners – especially influencers – is expanding greatly, according to Jay McBain, Forrester’s principal analyst of channel, partnerships and alliances. In a Forrester study published earlier this year, McBain is advising channel leaders to re-examine the mix of their partner population and take steps to amend it with a good mix […]

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Cisco Enhances Marketing Velocity Program To Follow B2B Buyers’ Digital Journey

For any channel marketer trying to compete with Cisco’s Marketing Velocity program, the IT, networking and cybersecurity solutions provider isn’t making it easy. In addition to connecting and integrating the components of Marketing Velocity, its best-in-class channel program under one offering, the company added a new co-marketing service that supports insight-driven joint planning to enable […]

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ChannelWeek On-Demand: Choose, Engage And Enable Partners With More Precision

A more selective approach to recruiting and engaging channel partners was a key message shared by presenters during ChannelWeek, an online event hosted before the Labor Day holiday by Channel Marketer Report and its sister publication, Demand Gen Report. To more effectively address increasingly demanding B2B buyers, especially those in business units, vendors should be […]

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Calling All Channel Champions: It’s Time To Get Your ABM On!

By Latane Conant, 6sense Any successful company knows that one of its most valuable relationships is with its channel partners. In fact, 75% of B2B sales will be done through some type of channel, so it’s a huge revenue-generating opportunity for many of us. We know our channel partners are an extension of our sales team, but because […]

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