Channel partners are central to the success of high-tech vendors, helping to generate more than a trillion dollars in annual sales. To help maximize partner relationships, and ensure partners remain loyal, vendors are implementing voice of partner (VoP) programs, which help companies collect detailed data and feedback from channel partners. However, a new study from […]
Up to 79% of marketing leads never convert to sales due to insufficient lead nurturing efforts, according to research from Marketing Sherpa. Nearly two thirds (65%) of B2B marketers don’t have lead nurturing processes in place. Mountain West Financial, a mortgage brokerage with more than 400 employees, half of which are field-based agents, has improved […]
Partner portals and PRM systems are top investments for many vendors; but they simply are not delivering optimal results. While these solutions were designed to help vendors amplify partner engagement and overall sales and marketing productivity, they are not being used effectively enough to make the investment worthwhile.
A common challenge for companies that operate in a channel environment is that their partners and resellers don’t have the ability to plan and execute local marketing campaigns successfully. The majority (73%) of brands surveyed for a recent study from local marketing automation solution provider Balihoo indicated that they invest in local marketing. However, only […]
HP is in the midst of a five-year transition process for its business — especially within the channel. Over the past year, the company has focused on three core pillars to increase partner engagement and success: Simplicity, profitability and predictability. Now venturing into its third year of its five-year plan, HP has transformed its PartnerOne […]