By Matthew McKenzie, Chief Content Officer, Content4Demand Editor’s note: This article was previously posted on Demand Gen Report, sister publication of Channel Marketer Report. In recent years, the SiriusDecisions Summit has come to define the state of the art for modern sales and marketing organizations. Part of the reason is SiriusDecisions’ ability to plug into and analyze […]
Most vendors are falling short in their partner engagement strategies, leading to lost sales opportunities, according to research from parago, a rewards-based incentives company that designs, implements and manages programs for the channel. Specifically, lead generation and deal registration strategies are not as successful as they should be, according to respondents, because they are still […]
This year’s B2B Content2Conversion conference, slated for May 6-7 in New York City, is going to take an in-depth look at the role of content in customer engagement and driving buyers through the sales funnel. Now in its third year, the event will feature three tracks — content strategy, demand generation and sales enablement — and 30 […]
Channel partners are central to the success of high-tech vendors, helping to generate more than a trillion dollars in annual sales. To help maximize partner relationships, and ensure partners remain loyal, vendors are implementing voice of partner (VoP) programs, which help companies collect detailed data and feedback from channel partners. However, a new study from […]
Up to 79% of marketing leads never convert to sales due to insufficient lead nurturing efforts, according to research from Marketing Sherpa. Nearly two thirds (65%) of B2B marketers don’t have lead nurturing processes in place. Mountain West Financial, a mortgage brokerage with more than 400 employees, half of which are field-based agents, has improved […]
Partner portals and PRM systems are top investments for many vendors; but they simply are not delivering optimal results. While these solutions were designed to help vendors amplify partner engagement and overall sales and marketing productivity, they are not being used effectively enough to make the investment worthwhile.