Featured Posts
Influencer Partner Programs Gaining Traction With B2B Marketers
The role of non-transacting partners – especially influencers – is expanding greatly, according to Jay McBain, Forrester’s principal analyst of channel, partnerships and alliances. In a Forrester study published earlier this year, McBain is advising channel leaders to re-examine the mix of their partner population and take steps to amend it with a good mix […]
Cisco Enhances Marketing Velocity Program To Follow B2B Buyers’ Digital Journey
For any channel marketer trying to compete with Cisco’s Marketing Velocity program, the IT, networking and cybersecurity solutions provider isn’t making it easy. In addition to connecting and integrating the components of Marketing Velocity, its best-in-class channel program under one offering, the company added a new co-marketing service that supports insight-driven joint planning to enable […]
ChannelWeek On-Demand: Choose, Engage And Enable Partners With More Precision
A more selective approach to recruiting and engaging channel partners was a key message shared by presenters during ChannelWeek, an online event hosted before the Labor Day holiday by Channel Marketer Report and its sister publication, Demand Gen Report. To more effectively address increasingly demanding B2B buyers, especially those in business units, vendors should be […]
Calling All Channel Champions: It’s Time To Get Your ABM On!
By Latane Conant, 6sense Any successful company knows that one of its most valuable relationships is with its channel partners. In fact, 75% of B2B sales will be done through some type of channel, so it’s a huge revenue-generating opportunity for many of us. We know our channel partners are an extension of our sales team, but because […]
Get Ready For Fall With This Summer Channel Check-Up
Make your last weeks of summer as effective as possible with these channel strategy tips By Theresa Caragol, Founder and CEO, AchieveUnite Summertime is in full effect. By now you’ve probably taken your “big summer vacation” or are right in the middle of it. Either way, you can start to feel the fall season knocking […]
ChannelWeek Webinars To Offer Expert Insights On Helping Partners Engage Modern B2B Buyers
Channel Marketer Report (CMR) and Demand Gen Report (DGR) are hosting their second annual ChannelWeek, a digital event addressing the opportunities companies have to better align their channel programs with partners and customers too. The webinar series, Powered-Up Partners: Tactics & Tech To Supercharge Your Channel Network, will provide experienced channel marketers and demand gen professionals still honing their channel […]
Survey Finds B2B Buyers Willing To Engage With Sales Reps Sooner In Shopping Process
Indirect sales reps may have an opportunity to engage with customers earlier in their buyer’s journey. According to the 2019 B2B Buyers Survey Report, a growing number of buyers are raising their hands earlier in the shopping process, seeing more value in bringing in sales reps to facilitate the journey. The data collected by Demand […]
Channel Partners Seek To Be Better Marketers Of Their Own Brands & Vendors Too
Compelling partners to play a bigger role in lead generation may be a lighter lift for channel leaders. According to several surveys and reports released earlier this year, channel partners are making a greater effort to learn marketing basics, engaging with vendor through-channel marketing automation tools and services, and even making their own investments in […]
Preferred Agency Lists Help Partners Find Channel-Proficient Marketing Experts, Ensure Alignment/Compliance With Vendor Programs
A promising sign that partners are more eager to market themselves and the brands they represent is their increased engagement with marketing agencies referred by vendors. For example, at Sage, the business management solution provider, an agency-provided concierge service is being expanded by 50% to accommodate partner demand. “Our partners are telling us they want […]
Read All About It: Best-Practices For Publishing Engaging, Email-Minimizing Newsletters
To minimize the number of emails crowding their partners’ inbox, channel marketers should consider packaging multiple messages into newsletters. That was one of the important take-aways from a recent presentation on optimizing partner communications by Heather Margolis, CEO and founder of Channel Maven Consulting. When you add up the different messages vendors send to their […]
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