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B2B IT Buyers Favor Search And Social Media, Survey Reveals
IDG Connect’s survey of more than 400 enterprise respondents involved in IT purchase decisions shows that social networking is popular among B2B IT buyers in making technology purchase decisions. According to the report, titled Connecting Conversations To Content, 86% of B2B IT buyers are currently using social media networks in their purchase decision process. Search is […]
Channel Thought Leaders, Experts Share Predictions For 2014
In 2013, content marketing, social media and mobility all came into focus as priority investments for businesses and their channel networks. Improved channel communication, collaboration and visibility were key goals for many businesses, while still optimizing end-user engagement and sales results. Although the channel marketing universe saw extreme evolution in 2013, the next year will […]
2013 B2B Buyer Behavior Survey: Buyers Happier But Still Waiting To Engage With Sales
By Glenn Taylor, Associate Editor While B2B buyers strategically browse social media discussions during their research, web search remains a top source of information. Additionally, nearly two thirds of buyers indicate that content had a significant influence on a decision. While the buying process is getting longer and buyers continued to wait to engage with […]
Symantec Sees 516% Increase In Deal Registration Size With Elastic Digital
Companies such as Symantec rely extensively on their partners to not only generate brand awareness, but also acquire a base of loyal and highly engaged customers. To build a strong customer base, however, partners must have the marketing savvy to drive engagement, conduct meaningful conversations and drive conversions. But according to internal research conducted by […]
Exceeding Customer Expectations With Mobile And Social Marketing
By Brian Anderson, Associate Editor New marketing trends and mediums are emerging at what seems like a daily basis. Social and mobile, however, are becoming key channels to help businesses improve relationships with partners, customers and prospects, as well as extend the life of their content marketing resources. Yet overall, many marketers still are struggling […]
Thoughtful Curation, Organization Can Boost Impact Of Content
By Brian Anderson, Associate Editor Content marketing has become common practice with 93% of B2B marketers using some form of content marketing, according to research from the Content Marketing Institute (CMI). While more than half (58%) believe that their content marketing efforts are ineffective, they are still making significant investments in producing large amounts of content. In […]
Merchant Warehouse Exec: Education And Engagement Help Drive Channel-Wide Revenue
When Russell Harty first joined Merchant Warehouse as SVP of Key Accounts and Partner Channel in July 2013, he indicated that the payment processing company would be focusing on finding the right partners for its channel. Four months later, and Merchant Warehouse is seeing rapid channel growth, largely due to its focus on thought leadership […]
Kaspersky Enhances Partner Portal With Mobile Sales And Enablement Tools
An increasing number of channel executives travel throughout the year to hold client meetings, attend partner and trade shows, and establish relationships with current and potential customers. As a result, it is becoming more important that sales teams have real-time access to partner portals, marketing resources and product information. With research from Frank N. Magid […]
Adobe Improves Partner Engagement And Communication With Purechannelapps
By Brian Anderson, Associate Editor Communicating with channel partners, whether it is via email or social media, becomes more daunting as channel networks grow larger. In a recent webinar, executives from Adobe and purechannelapps discussed common challenges that many vendors and manufacturers need to be overcome in order to establish strong social media relationships across […]
Swipely Aims To Add More Than 100 Channel Partners By 2014
As a prominent player in the payment processing and marketing space, Swipely takes a two-pronged approach to growing its business: through direct sales and marketing initiatives, and now, its channel. Despite the fact that the Swipely channel program was only formalized in 2013, the company has found success in helping companies that serve restaurants, bars, […]
