Featured Posts
B2B Decision Makers Want More Content That Addresses Their Needs, Less Info on Product/Solution Features
B2B buyers are becoming a little more self-centered about the content they want to consider. According to Demand Gen Report’s 2018 Content Preferences Survey, almost nine out of ten decision makers agreed that marketers should prioritize messages about the value they bring to their customers’ business, rather than details about their products. The annual survey […]
ChannelChat: Influitive’s Mark Organ Sees Rise of Partner Communities on Advocacy Platforms
When Mark Organ, CEO and founder of Influitive, launched an advocacy platform that enabled companies to put their customers at the heart of their marketing programs, promoting it to businesses that relied heavily on indirect sales teams was a not a priority. But since the company was launched in 2010, a growing number of channel-focused […]
ChannelChat: How Ingram Micro’s Jennifer Anaya Champions Change and Innovation
Jennifer Anaya has a pretty big job. As Ingram Micro’s vice president marketing, North America, her responsibilities include leadership of the U.S. and Export marketing organization and management of branding, corporate communications and marketing for the region. In addition to these and other duties, she also leads and manages the daily operations of Agency Ingram […]
ChannelChat: Mike Moore and Peter Thomas, authors of Marketing Multiplied, Discuss Inspiration for Their Real-World Guide Book
Channel marketers may finally have their own industry bible. Marketing Multiplied: A real-world guide to Channel Marketing for beginners, practitioners, and executives, is the very first book about the profession, say authors Mike Moore, Averetek’s VP of Strategy, and Peter Thomas, the company’s founder and CEO. The just-published book, which explores how to engage channel […]
The CMR Roundtable: Optimizing Channel Marketing Enablement
Depending on how you look at it, channel marketers either have a very bright future, or, man, do they have a lot of work to do. As channel programs becoming increasing more successful at driving B2B sales, companies are striving to improve on their performance. And at many businesses that rely exclusively or mostly on […]
What Happens When You Build It — And They Don’t Come? The Case for Partner-First Channel Marketing Portals
By Cameron Avery, Senior Vice President of Business Development, Zift Solutions We all know the famous line from the film Field of Dreams: “If you build it, they will come.” While that magic may work with the ghosts of baseball, it doesn’t hold up with channel partner marketing portals. Far too many channel organizations discover this […]
ChannelChat: Partner Feedback Drives Enhancements to Gemalto Channel Program
With the strongest growth at Gemalto, a digital security firm, coming in regions where the company had a channel-centric philosophy, its already robust Cipher Partner Program was clearly instrumental in the success of its partners. But as the digital security market has become increasingly more technical and crowded with more and more competitors, Gemalto recognized […]
How Predictive Channel Management Solutions Support Smarter Decisions
By Dave Geoghegan, Chief Technical Officer, ChannelEyes The management of your indirect sales partners presents unique challenges. Motivating and incenting them to achieve your goals is difficult when they have their own set of priorities and objectives. And as channel spaces becomes increasingly crowded and complicated, making smart management decisions about partners is even more crucial. […]
It’s Time to Get Better Returns on Your Channel Capital Investments
By Ted Dimbero, Co-founder and Senior VP Services and M&A, Zyme Selling through indirect channels can sometimes feel like the blind leading the blind. Resale partners’ sales and supply data are available, but much of it is manually collected, months old and plagued with errors. Companies that leverage channel sales compensate for these inefficiencies with large […]
ChannelChat: Strategic Partner Selection, On-Boarding Are Key to Aptos Channel Success
The rapidly expanding global partner program at Aptos, Inc., a market leader in retail technology solutions, captured the spotlight at the company’s annual global sales kick-off meeting in October. For fiscal year 2017, Aptos and its partners collaborated on a record number of projects. And in 2018, the company predicts that a greater share of […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
CMR is a publication of
|
|
© 2024 Emerald X, LLC. All Rights Reserved