Channel Marketer Report

Featured Posts

Channel Agencies & Consultancies: Your Superhero Sidekicks For Marketing & Sales Success

At Channel Marketer Report, our goal is to constantly keep a pulse on emerging and evolving marketing and sales tools and trends, and report on how these developments are impacting organizations that operate in channel networks. One pain point is consistent among most organizations: vendors, brands and manufacturers still are struggling to provide partners with […]

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Using Gamification To Drive Partner Loyalty And Sales

An increasing number of organizations are recognizing the value of gamification in driving customer and employee engagement. In fact, research from Gartner has indicated that by 2015, 70% of Global 2000 organizations will use gamification in some way. Vendors, brands and manufacturers can leverage gamification as a tool and inherent business strategy to drive efficiency […]

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Education And Enablement: The Keys To Social Media Success

The emergence and growing influence of the web in B2B buying decisions is undeniable. Executives are relying more on search engines to start the browsing and buying journey for solutions to help their companies, and are turning to sales teams later and later in the consideration process. To that end, social sites such as LinkedIn, […]

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To Gate Or Not To Gate Content: Using Forms To Generate Quality Leads

With more buyers turning to content such as white papers, E-books and infographics to learn more about relevant industry trends and specific solutions, it’s natural for organizations to focus more on using these assets to generate leads than to educate prospects and drive advocacy. That is why so many companies are relying more on forms […]

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Special Report: Retail Vertical Watch

Vendors, distributors, and software and service providers are itching to cash in on trends uncovered at the 2013 NRF BIG Show that are expected to influence the market throughout the year. Rightfully so: due to the economic recovery, retailers are more eager to research and buy solutions to help them keep pace with technological advancements […]

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10 Tips To Optimize Webinar Attendance And Engagement

Many organizations leverage webinars to better connect and engage with partners, prospects and current customers. Findings from the MarketingProfs/Content Marketing Institute study, titled: 2013 B2B Content Marketing Benchmarks, Budgets and Trends, indicated that 59% of organizations currently tap webinars and webcasts as part of their content strategy. “By its very nature, a training initiative, whether […]

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Mobile-Optimized Content Becoming A New Imperative For Channel Marketers

More executives are working remotely and traveling to attend industry conferences and one-to-one meetings, making mobile-optimized content collateral a new imperative for vendors and their partners. In fact, mobile traffic has nearly quadrupled since January 2011 and accounted for about one in four web site visits in December 2012, according to research from Walker Sands. […]

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Refining Localized Marketing To Boost Channel Revenue

A key benefit for organizations that develop a network of channel partners and affiliates is that they have more means to extend brand messaging and drive product/service awareness to new markets. However, to truly succeed at reaching specific audiences in particular geographic areas, vendors must empower partners to go-to-market, both via traditional means such as […]

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Channel Thought Leaders Share Predictions For 2013

The channel universe is evolving at a rapid pace. In an effort to hone in on key trends and expectations for 2013, we decided to ask some key executives from leading agencies, consultancies, and even solution provider companies to share their insights on channel sales and marketing trends. Each executive has a breadth of experience working […]

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Channel Marketer Report Reveals Top 12 Articles Of 2012

With its first official year coming to a close, Channel Marketer Report (CMR) has covered a variety of topics that impact vendors/OEMs, VARs, distributors, ISVs and system integrators every day. Honing in on sales and marketing best practices, the top 12 articles of 2012 discuss everything from MDF and incentives, to social media, PRM and […]

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