Channel Marketer Report

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Tanium Builds Persona-Supporting Portal To Engage And Enable Channel Partners

It might take more than a big pat-on-the-back from a single partner before Tanium, a unified endpoint management and security platform provider, can claim “mission accomplished” on the launch of its new portal. But the high praise indeed that was sent to a regional vice president at the company after it rolled out its first-ever […]

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Channel Leaders Have More Options For Program-Supporting Solutions, Forrester Reports

Channel practitioners have an expanded list of channel program solutions from which to choose. According to a recent review by Jay McBain, Principal Analyst of Channels, Partnerships & Ecosystems at Forrester, the number of companies offering channel program boosting solutions ticked up significantly to 159. Forrester’s previous review of the universe of channel technology solutions […]

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Nextiva CoNEXtion Partner Demand Suite Strives To Raise The Bar On Channel Marketing Support

MeiLee Langley, the Director/Head of Channel Marketing at Nextiva, doesn’t pull her punches when commenting on the demand gen programs that vendors provide to their partners. In a press release announcing the launch of Nextiva’s CoNEXtion program, she said “Most providers miss the mark when it comes to channel marketing because they fail to arm […]

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Dig Deeper Into Channel Data To Boost Market Development Fund ROI

The hazy view that many channel managers have into their market development fund (MDF) programs has clearly impaired the ability of companies to optimize their investments in them. Channel managers struggle to report on the ROI their MDF programs generate. Learning opportunities to support continuous improvement are missed. And because partners pass on the opportunity […]

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At Poly, The New Portal Is Critical To Optimizing Partner Experience For Merged Channel Ecosystems

The partner portal at Poly, a video and voice solutions company, has been very busy lately. Since the company launched its Poly Partner Program and the portal earlier this year, the website is averaging 20,000 unique user visits weekly, each of them logging on an average of nine times. Just about any partner program would […]

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How Channel Marketers Must Navigate Today’s New Normal

By Meaghan Sullivan, Head of General Business and Global Partner Marketing, SAP While it might be a stretch to say we’ve “settled” into a new normal, many U.S. businesses have adapted over the past few months to acclimate to the challenges posed by today’s environment. As marketers, we’ve adjusted our strategy to connect with clients […]

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With Some Channel Resellers Dormant, OEMs Turn to Training and Education Incentives

By Tom Silk, Chief Executive Officer, WorkStride FACT 1 — All channel marketing champions know the importance of incorporating learning and education into at least part of their overall channel partner strategy. FACT 2 — It’s super hard to get the folks in the field to pay attention to optional training. I remember a conversation early on in […]

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Channel Check-Up: The Key to Being Nimble Through Transition – Understand, Ask, Communicate

By Theresa Caragol, Founder and CEO, AchieveUnite The outbreak of the CoronaVirus has thrust us  into the midst of transition. Feelings of anxiety and resistance are being addressed – and sometimes heightened —   by seeking creative and innovative solutions.. The good news – we are all in it together. So  how do we navigate and remain […]

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Okta Strives To Boost Partners’ Digital Marketing Capabilities With New Marketing Hub

At the end of March, Okta, an independent provider of identity solutions for the enterprise, announced major updates and additions to its Okta Partner Connect program. “Our ecosystem continues to expand globally, through new strategic initiatives and an enhanced focus on distribution,” said Patrick McCue, Okta’s Senior Vice President of Worldwide Partnerships, in a press release. “We […]

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How Vendors Can Accelerate Transformation of Their Channel Strategies to Support XaaS

With the global anything-as-a-service (XaaS) market projected to reach almost $345 billion by 2024, having a clear understanding and strategy for transforming a  channel for XaaS will be one of the most important factors in an organization’s success in 2020 and beyond. In their recently published whitepaper, Accelerating Partner Transformation in an XaaS World, authors […]

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