Channel Marketer Report

Partner Portal

Flexible Co-Branding Guidelines Can Be Key To Winning Channel Partner Marketing Support

Protecting brand integrity is mission-critical to optimizing market positioning and differentiation. But for companies that rely heavily on channel partners to market and sell their products and services, loosening the reins on their co-branding guidelines might be a good idea. In an article written for Channel Marketer Report earlier this year, Mike Moore, VP of Channel Strategy at Averetek, […]

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Zoom Updates Channel Program to Facilitate Reseller, Referral Partner Participation

Zoom, an enterprise video communications technology provider, has introduced a new channel charter featuring a series of initiatives designed to make the experience of working with the company easier and more profitable for reseller and referral partners. The channel charter is a focal point of Zoom’s program to expand its global footprint, grow into new customer […]

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Xerox Reinforces Commitment to Partners with New Marketing Resources, Re-Designed Portal

Xerox is enabling its channel partners with a new set of marketing resources to help them market and sell the company’s managed print services and its ConnectKey-enable workplace assistants. The new resources and a re-designed partner portal reinforce Xerox’s commitment to deliver value-added benefits to its channel partner community, the company said. Now mobile-friendly and […]

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Allbound Taps Stephen Ceplenski as Chief Growth Officer

Stephen Ceplenski has joined Allbound, a partner relationship management (PRM) software provider, as Chief Growth Officer. Most recently, Ceplenski was Global Vice President of partner success and partner marketing at Marketo. Ceplenski joins Allbound at a time when market watchers see sales of PRM solutions and related technologies growing substantially. For example, earlier this year […]

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SnapLogic Updates Channel Program; New Portal To Provide Partners with Single Destination

SnapLogic,a self-service application and data integration solution provider, has made significant updates to the SnapLogic Partner Connect Program to enable global technology, service, and reseller partners to expand their enterprise integration and digital transformation capabilities and offerings. The company is now offering its partners a full curriculum of free sales and training to help them accelerate pipeline, […]

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ChannelChat: AgileField Launches Channel-First Strategy On Allbound Powered Partner Portal

When Jeff Gregorec was named EVP, Partnerships and Strategic Alliances at AgileField, a provider of field service management (FSM) solutions, he was handed a pretty full plate. The company was in the process of changing its name – it was formerly known as MobilLogix. It had a renewed focus on mid-market customers. And AgileField was […]

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