Channel Marketer Report

Partner Relationship Management

EnGenius Expands Channel Account Manager Team To Optimize Partner Success

Behind every successful partner is a dedicated channel account manager. While that may not be the most common coffee cup slogan, you might see it on desks at EnGenius, a voice and data solution provider. Focused primarily on the small and midsize market, EnGenius is striving to boost its business by providing clients with affordable […]

Read More

Tech Data Launches Online Coaching Platform To Help Partners Up-Skill Teams

Tech Data has developed an online coaching and collaboration platform designed to help Tech Data reseller partners grow their networks, develop competencies and best practices, and make connections that enable them to deliver the best solutions possible to their end-user customers. An exclusive resource for Tech Data partners in the U.S. and Canada, the new platform, […]

Read More

Impartner Expands Channel Enablement Solution Offering With Acquisition Of TIE Kinetix’s TCMA Business

Impartner, a pure-play partner relationship management (PRM) and channel management platform provider, will acquire the through-channel marketing automation (TCMA) business from partner automation solutions provider TIE Kinetix. With this acquisition, which includes TIE Kinetix’s full suite of contemporary brand control and demand generation technologies, Impartner will provide a more holistic channel management platform to help companies […]

Read More

To Generate Leads, Proactive Referral Partners Keep Eyes Open For Opportunities, Initiate Conversations

Recognizing that B2B buyers give more credence to comments from colleagues and peers, user reviews and third-party/analyst reports, marketers are striving to make sure that these go-to sources are more proactively making recommendations about their products and services. Rather than wait for a prospect to ask advice about a business issue or recommendation on a […]

Read More

ConnectWise Announces Strategic Partnership with Webinfinity

ConnectWise, a leading provider of business automation software for technology solution providers (TSPs), has announced a strategic partnership with Webinfinity, a provider of SaaS-based solutions for driving personalized engagement at scale. ConnectWise also announced its acquisition of Continuum and ITBoost. The convergence of ConnectWise’s platform with the service-enabled RMM, security and NOC/SOC and Help Desk […]

Read More