Soon after ARO, the fluid management division of Ingersoll Rand, kicked off a celebration of its 85th anniversary by revitalizing its brand, partner demand for the updated materials created an unexpected challenge. A new website was doing its duty to provide customers with the information they were seeking. But it didn’t give partners easy-access to […]
Dell Boomi, a leading provider of cloud integration and workflow automation software, announced a major evolution of the company’s channel partner program. As part of the partner program expansion, Boomi now offers two paths to encourage proficiency in selected areas. The Partner Integration Accelerator program is structured to ensure partners gain practical experience while leveraging Boomi […]
Episode 13: Jay McBain, Forrester Jay McBain, principal analyst, global channels at Forrester, has long been heralding the emergence of new categories of solutions providers he calls shadow partners. During this ChannelChat, McBain describes who these shadows partners are, why they’ll play an important role in helping vendors grow their business, and how soon brands […]
Episode 12: Theresa Caragol, Achieve Unite In a recent article, Theresa Caragol, founder and CEO of Achieve Unite, wrote: “To survive the rapidly changing pace of business technology consumers, technology providers must understand and operate in concert with five major forces.” In this episode of ChannelChat, Caragol describes the five forces she’s identified, the impact […]
Episode 11: Jeff Mesnik, ContentMX In a recent State of The Channel report, CompTIA noted that channel partners – especially managed service providers – are beginning to put more emphasis on marketing their own brands and identity. One reason, said CompTIA, is that vendor brands of cloud-hosted solutions are becoming less visible. In this episode […]
Episode 10: Maria Chien, SiriusDecisions Digital transformation, cloud adoption, and the shift to recurring revenue models are compelling more companies to examine how they should adjust their channel programs. Maria Chien, service director, channel marketing strategies, at SiriusDecisions, sat down with CMR editorial director Andrew Gaffney at the SiriusDecisions Summit to review why companies need […]
Incentive programs have been integral to the channel for years. However, vendors still are struggling to boost partner engagement and overall loyalty. During this video podcast, Daniel Hawtof of Blackhawk Engagement Solutions discusses these challenges, and offers a series of best practices to help vendors improve their incentive program design, testing and optimization.
The cloud is significantly changing customer expectations and channel revenue models. But how will it impact relationships between vendors and their partners? During this episode of ChannelChat, Ali Din of dinCloud outlines how the entire channel ecosystem can embrace the cloud.
In the new era of modern marketing, personalization will be key to success, according to Majda Anwar, Engagement Manager at The Pedowitz Group. Although email marketing has been a top tool in marketers’ boxes, it is time they rethink their strategies to better engage today’s multitasking, time-starved buyer. In this episode of ChannelChat, Anwar provides […]
The web is flooding with a sea of content, making it more challenging for vendors and their partners to stand out. During this episode of Channel Chat, executives discuss the current state of content marketing, and how organizations can leverage content curation and syndication to maximize engagement and revenue.