Channel Marketer Report

Podcast

ChannelChat: Gary Griffiths & Patricia Hume of Trapit

The web is flooding with a sea of content, making it more challenging for vendors and their partners to stand out. During this episode of Channel Chat, executives discuss the current state of content marketing, and how organizations can leverage content curation and syndication to maximize engagement and revenue.

Read More

ChannelChat: Bob Lamkin, Marketing Advocate

Vendors and their partners still are facing a daunting marketing gap. While vendors have set expectations regarding channel-wide lead generation and sales, partners are struggling to keep pace with these expectations and successfully drive demand across channels. During this episode of ChannelChat, Bob Lamkin, Senior Vice President of Corporate Development at Marketing Advocate, discusses the […]

Read More

ChannelChat: Ken Romley, Zift Solutions

A standard practice within channel networks is vendors passing leads off to partners. However, many vendors typically use manual processes, which leads to lost opportunities and sales. In this episode of Channel Chat, Ken Romley, CEO of Zift Solutions, discusses how vendors can address this common pain point, and close the loop on all channel […]

Read More

ChannelChat: Eric Nitschke, Launch International

The channel universe is in a constant state of change. As a result, there are a series of debates that have been constant, such as: Is it better to have more partners or fewer quality partners? What are the best tactics to educate and train partners? How can we ensure our entire channel is up-to-speed […]

Read More

ChannelChat at RetailNow 2013: Greg Dixon, ScanSource

Distributors play a pivotal role in connecting resellers with the best vendors. In addition, distributors ensure that resellers constantly are educated and in the loop regarding the latest market developments and new business opportunities. During this interview, Greg Dixon CTO of ScanSource shares how the company is helping resellers amp up business results by adding […]

Read More

ChannelChat at RetailNow 2013: David Gossman, pcAmerica

While vendors and manufacturers play a key role in advancing the retail industry, it is VARs, solution and service providers, as well as system integrators that help round out these solutions to be truly valuable to businesses today. David Gossman, CEO of pcAmerica, shares how the company has grown by establishing partnerships with key vendors […]

Read More

ChannelChat at RetailNow 2013: Dave Murphy, Epson

“Omnichannel” is a buzzword that has been swarming the retail industry for a few years now. While many retailers are acknowledging the need to create a consistent and flexible shopping experience across all channels and devices, many have been slow to deliver. In this interview, Dave Murphy, Strategic Alliances Manager at Epson, shares how the […]

Read More

ChannelChat at RetailNow 2013: Nick D’Alessio, Zebra Technologies

The retail industry is in a constant state of change, which is presenting vendors, manufacturers, resellers, system integrators and solution providers with a variety of new business opportunities, especially when it comes to mobility. Nick D’Alessio, Global Retail Practice Leader at Zebra Technologies discusses how mobility is impacting not only how retailers interact with customers, […]

Read More

ChannelChat at RetailNow 2013: Joe Finizio, RSPA

This year, the annual RetailNOW conference has seen tremendous growth, increasing in overall attendees, exhibitors and new Retail Solutions Provider Association (RSPA) members. As a key event and source for the latest retail trends and solutions, RetailNOW provides a plethora of opportunities for channel executives and even retailers to connect. During this episode of Channel […]

Read More

ChannelChat: Laz Gonzalez, SiriusDecisions

The SiriusDecision Summit reached record attendance and sponsorships for another year. B2B and channel marketers worldwide gather at the summit to garner insights from top thought leaders that will help them refine and optimize their future marketing initiatives. In this episode of Channel Chat, Laz Gonzalez, Service Director of Channel Management Strategies at SiriusDecisions, shared […]

Read More

Page 2 of 612345...Last »