Channel Marketer Report

Podcast

ChannlChat: Erick Vlugt, VeriFone

Erick Vlugt from VeriFone shares insights about attendance at the RSPA RetailNOW event in Las Vegas. “Eight out of 10 retailers use VeriFone right now,” he noted. “A good part of that success is working with our channel partners.” The event is a “two-way conversation” about what the partners need and what VeriFone needs, Vlugt […]

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ChannelChat: Nelson Gomez, HP


With more than three decades of experience selling through and with partners and resellers, HP is focusing on developing winning partner programs to optimize sales and engagement within the retail community. 
 “When you come to RetailNOW you really look at how you build partner programs and execution models for sell through and sell with […]

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ChannelChat: John Enderlin, CHERRY

During this episode of ChannelChat, Enderlin discusses CHERRY’s latest technology, the iTransigo mPOS sled, and the current state of mobile payment across industries. “We love meeting with our partners who come to RetailNOW,” said John Enderlin, Sales Manager of POS for CHERRY. “We find a lot of our VARs that attend RetailNOW know their customers […]

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ChannelChat: Bob Grabowski, Honeywell

During this episode of ChannelChat, Bob Grabowski, Honeywell’s Retail Vertical Marketing Manager, discusses the company’s reliance on partners and resellers to boost presence across retail and hospitality markets. “We rely on our ISVs, distributors, resellers and other partners to receive in-depth market intelligence, especially among small- to medium-sized retailers,” Grabowski said. “Our presence is felt […]

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Weighing The Benefits Of Marketing Automation

 Episode 6: Weighing The Benefits Of Marketing Automation Marketing automation is coming to the forefront to improve efficiencies among B2B organizations, as well as vendors and their partner networks. While there are multiple benefits to these platforms, including better sales and marketing alignment, companies must take certain steps to optimize adoption, and ensure they’re taking […]

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Tackling The New Buyer Paradigm

 Episode 6: Tackling The New Buyer Paradigm Today’s buyers are taking a more strategic approach to researching and considering potential solutions and technologies. As a result, it is imperative that vendors and their partners to understand these new buying strategies, and implement new marketing tools and tactics to stand out in a crowded marketplace. During this […]

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JDA Executive Discusses New Cloud-based Solutions

During the JDA FOCUS Conference in Las Vegas, President and CEO, Hamish Brewer, announced the company’s transition to cloud-based services and solutions. New product offerings include the JDA Shelf-Connected Cloud, and the cloud-based Customer Engagement platform, which was released in January 2012. In this episode of TouchPoints TV, Joe King, SVP of Cloud Services at […]

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Todd Michaud Unveils The New Opportunity For Channel Relationships

Part 1 Part 2 Marketers need to think more like sales teams, according to Todd Michaud, CEO of Power Thinking Media. In fact, due to the always-on, personalized nature of social media and mobilized tools and solutions, marketers must think of every communication as a new sales opportunity. During this episode of ChannelChat, Michaud shares […]

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ALEA Group CEO Discusses The Channel Marketing Shift

To make an effective transition into more personalized lead and demand generation strategies, channel marketers should look at the task as a marathon, not a sprint, according to Louis Foong, President and CEO of The ALEA Group, Inc. During this episode of ChannelChat, Foong discussed the extreme shift that is taking place in the B2B […]

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NCR Digital Strategist Sundeep Kapur Dishes On Social Media

  Episode 5: NCR Digital Strategist Sundeep Kapur Dishes On Social Media Channel marketers are beginning to realize the benefits of tapping social media to extend content life and develop long-lasting relationships with partners and prospects. However, key areas of a social strategy, such as messaging tactics and developing strong presence are still ruthless pain points. […]

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