Channel Marketer Report

Resource Center

7 Myths of Channel Incentive Programs

Implementing a channel incentive promotion to light a fire under your partners is a tried and sometime-true proposition. This e-book from Through-Channel, a channel management platform company, takes a detailed look at some of the leading misperceptions about strategies and activities that can make or break an incentive program. Some key take-aways from the e-book […]

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Infographic: How PRM Enhances Every Step of the Partner Journey

Partner relationship management creates a frictionless, contemporary partner experience that ensures the best partners want to work with you, optimizes your mutual performance and accelerates indirect revenue. This interactive infographic, published by Impartner, highlights 10 keys elements of the partner journey. For example, it offers information on how modern PRM technology: Accelerates partner on-boarding and […]

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Finding the “Right Partner” Needles in the Channel Haystack: The 14 Rules for Partner Recruitment that Net the Best

Finding channel partners that fit your strategy mold is hard enough. It’s getting even more challenging due to the increasing demand for the diminishing supply of capable channel partners. This research by Nuvello, a global network of industry analysts and consultants, in association with ICLP, a leading end-to-end loyalty agency, examines the practices employed by […]

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Infographic: 5 Things Every Vendor Can Do To Build Stronger Partner Relationships

Channel partner relationships can be complicated. With everyone working towards the same goal from a different perspective, it can lead to misunderstandings, disagreements and, on occasion, complacent attitudes….all of which have a negative impact on partner relationships. However, even with the most difficult channel partner relationship, five imperatives emerge that can ensure better partnerships between […]

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Empower Your Partners: How To Improve Partner-Led Demand Creation with Marketing Certification Programs

The limited marketing skill sets found in many partner organizations inhibit their ability to help drive demand. Even when vendors syndicate content and turn-key marketing campaigns, their partners typically don’t have the expertise to make the best use of the materials. In this e-book by Perks WW, learn how to implement a successful marketing certification […]

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The State of Business Partner Referral Programs Annual Report

Partner networks can be a great source of high-quality leads. Not only can partners identify qualified opportunities that are in-market, many have the ability to actually influence the sale too. Recruiting and retaining referral partners that provide a steady stream of qualified leads requires a program that meets their needs as much as yours. In […]

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Master the Art of To-Channel Marketing: Engage and Empower Channel Partners

Email fatigue is growing more common for partners as most are now working with many vendors at any given time and end up feeling bombarded by associated, incoming communications. As incoming emails pile up, yours may be completely overlooked. How do you float to the top of their inbox? In this e-book, Channel Maven Consulting shares five […]

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Workbook: Social Media Prospecting for VARs

Considering there are more than one billion monthly active users on Facebook, and over 300 million monthly active users on Twitter, there’s a good chance VARs will find their next customer there. Using these tools to get their name out, spread their content, and draw more people to their sites has become an everyday practice […]

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Build Your Channel Program on the 6 Pillars of Partner Experience

Channel partners account for a staggering amount of the total revenue many companies generate. And more than 75% of vendors are forecasting that their partner-driven revenue will climb this year.

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Make Sure Your PRM Biz Case Has the Goods for the CFO

The single most important investment your company can make to accelerate your channel revenue may be something you’re only just hearing about: PRM (Partner Relationship Management).

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