Channel Marketer Report

Resource Center

Insider’s Guide to Trade Show and Event Management

Of the many resources that vendors and their partners can study to drive a higher ROI out of trade show or event participation, the Insider’s Guide to Trade Show and Event Management is an excellent option. Written by Lisa M. Masiello, CMO and Founder of TECHmarc Labs, a B2B marketing firm, this compact guide is […]

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Partner Incentives Management: Best Practices Guide

Well planned partner incentive programs can help vendors build trust with their channel partners and increase partner engagement. With offers ranging from rebates, market developing funds (MDF), incentives for key activities, demonstration subsidies and promotion incentives, partner incentive programs can strengthen channel relationships and boost revenue for both the partner and the vendor. This booklet […]

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Reinventing Channel Marketing: Chart Out a New Path to Success

The evolution of business-enabling technology has changed the way vendors engage with partners and partners with end-uses. Vendors have had to re-evaluate their approach to channel marketing and adapt new models to attain greater ROI by empowering partners to become effective marketers. This report provides a roadmap of what the channel marketing journey looks like […]

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Preparing for GDPR: What Channels Need to Know to Be Ready

Every channel organization is a dynamic and complex machine that is driven by interactions with their prospects, partners, their partners’ contacts, as well as technology to enable these communications. The regulations for these interactions have become more complex with the European Union General Protection Regulation (GDPR). After reading this eBook, you will have a better […]

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Points-Based Channel Rewards: What Are The Latest Best Practices?

Points-based incentive programs are one of the most effective ways to drive partner engagement and behavioral change at organizational, team, and/or individual levels. But as vendors recognize the importance of engaging customers at every stage of the sales cycle, best practice organizations are moving away from transaction-based incentives only. To make that transition successfully, it’s […]

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Ensuring The Success of Your Channel Incentive Program

Discover The Proven Practices Of Successful Channel Incentive Programs The secret to successful channel incentive programs is a mystery to many. To ensure that your incentives are successfully engaging your partners and ultimately achieving the goals you set, it’s vital to follow a number of proven practices that channel pros swear by every day. When […]

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How To: Supercharge Partner Engagement

How To Win Your Partners’ Undivided Attention Keeping partners focused on your brand is getting harder every day. As all of the brands they represent flood their mailboxes with look-at-me messages, program adoption by partners can be as low as 20%, says SiriusDecisions. In this white paper, discover how vendors can be top-of-mind with their […]

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7 Myths of Channel Incentive Programs

Implementing a channel incentive promotion to light a fire under your partners is a tried and sometime-true proposition. This e-book from Through-Channel, a channel management platform company, takes a detailed look at some of the leading misperceptions about strategies and activities that can make or break an incentive program. Some key take-aways from the e-book […]

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Infographic: How PRM Enhances Every Step of the Partner Journey

Partner relationship management creates a frictionless, contemporary partner experience that ensures the best partners want to work with you, optimizes your mutual performance and accelerates indirect revenue. This interactive infographic, published by Impartner, highlights 10 keys elements of the partner journey. For example, it offers information on how modern PRM technology: Accelerates partner on-boarding and […]

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Finding the “Right Partner” Needles in the Channel Haystack: The 14 Rules for Partner Recruitment that Net the Best

Finding channel partners that fit your strategy mold is hard enough. It’s getting even more challenging due to the increasing demand for the diminishing supply of capable channel partners. This research by Nuvello, a global network of industry analysts and consultants, in association with ICLP, a leading end-to-end loyalty agency, examines the practices employed by […]

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