Channel Marketer Report

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Influencer Channels: Maximize Your Brand Visibility & Lead Generation

Creating an influencer channel made of affinity partners, advocates, ambassadors and thought leaders is critical to success in 2020, and the program will need to be personalized to serve these early digital influencers. Check out this report and discover: The power of influencer marketing in the B2B space; How to start assembling your influencer channel; […]

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How To Get & Use Channel Partner Data

Getting and using more channel partner data will pay dividends in nearly every scenario. Becoming fluent in even a handful of the sources to collect data will improve analysis done inside your programs and your market strategy. Don’t collect more and more data and let it sit there unused. Involve experts, hire it in, do […]

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Introduction To Channel Partner Ecosystems

A recent Accenture survey showed 76% of business leaders expect their current business models to be unrecognizable in five years. The reason? Ecosystems. Put simply: A channel partner ecosystem is a new way to think about the go-to-market strategy you already have in place — a new mindset that includes all the partners inside your […]

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Channel Foundations: A Back To Basics Guide for Channel Leaders

The channel didn’t need a pandemic to compel channel leaders re-think how they go to market through and with their partner ecosystems.  To successfully cross the paths of business-unit decision makers on their anything-but-Waze-directed buyer’s journey, vendors and their partners have had to become increasingly agile and spontaneous. But to ensure that vendor and partner […]

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Partner Profiling And Segmentation How-To Guide

The lack of a rigorous and best practice partner segmentation process seems odd when considering the millions of dollars technology vendors invest in partner recruitment, enablement and incentives. Now more than ever, vendors need to have an effective methodology in place to ensure that they are recruiting partners that have the potential to thrive in […]

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The Three E’s Of Co-Op Fund Management

Every day, we’re surrounded by tasks and processes in life that are confusing, overwhelming and downright frustrating. So why add to it by making your co-op/MDF program guidelines one of them? This white paper details how to optimize your co-op program for channel partners with the three E’s: Ease; Education; and Effectiveness. Get your copy […]

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The State Of Local Marketing In Manufacturing Report

You know that corporate-sponsored local marketing programs help partners obtain results that they couldn’t achieve on their own. But what exactly is driving those results? And more specifically, how does the manufacturing industry compare?   Get an in-depth look at the state of local marketing in manufacturing in this report. Check it out and find out […]

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Is Your Channel Strategy On Autopilot?

There are sure signs when a channel strategy is experiencing autopilot. Things like industry disruption, changing customer expectations, channel confusion or information overload. Are you facing one or — gasp! — more of them? If so, it’s time to give your channel engagement strategy a refresh. This E-book will provide actionable ideas to foster engagement […]

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The Ultimate Guide To Points-Based Channel Rewards

The digital transformation of partner businesses requires new skillsets and partner companies that are willing to both adapt and evolve. Digital transformation is disrupting existing channel financial and incentive models, which impact every level of the channel ecosystem. Check out this guide for best practices you can use to make your behavior-based incentive programs more […]

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Practical Ways To Track MDF ROI

Frustrated with the inability to identify ROI, many channel marketers don’t recognize their market development fund program as the strategic enablement tool that it is. This is a missed opportunity because you can measure a program’s positive effect on sales. This E-book addresses this pain point by providing practical tools to measure MDF program effectiveness. […]

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