Resource Center
The State Of Local Marketing Report
The State of Local Marketing Report outlines insights and research that point to data-driven methods for driving growth through local channel partners. The data revealed in these pages reflects channel partners’ critical need for corporate support and marketing guidance as local businesses around the world face the unprecedented challenge of operating amidst the COVID-19 pandemic. […]
Breaking The Distraction Barrier: Effective Engagement Strategies To Win Partner Affection
As both consumer and business brands continue to raise the bar on the quality of digital experiences, partner executives and their staff are going to require that the vendors they represent be equally engaging. It’s not just a matter of creating a pleasing digital environment. To ensure that their partners prioritize their business relationship with […]
Influencer Channels: Maximize Your Brand Visibility & Lead Generation
Creating an influencer channel made of affinity partners, advocates, ambassadors and thought leaders is critical to success in 2020, and the program will need to be personalized to serve these early digital influencers. Check out this report and discover: The power of influencer marketing in the B2B space; How to start assembling your influencer channel; […]
How To Get & Use Channel Partner Data
Getting and using more channel partner data will pay dividends in nearly every scenario. Becoming fluent in even a handful of the sources to collect data will improve analysis done inside your programs and your market strategy. Don’t collect more and more data and let it sit there unused. Involve experts, hire it in, do […]
Introduction To Channel Partner Ecosystems
A recent Accenture survey showed 76% of business leaders expect their current business models to be unrecognizable in five years. The reason? Ecosystems. Put simply: A channel partner ecosystem is a new way to think about the go-to-market strategy you already have in place — a new mindset that includes all the partners inside your […]
Channel Foundations: A Back To Basics Guide for Channel Leaders
The channel didn’t need a pandemic to compel channel leaders re-think how they go to market through and with their partner ecosystems. To successfully cross the paths of business-unit decision makers on their anything-but-Waze-directed buyer’s journey, vendors and their partners have had to become increasingly agile and spontaneous. But to ensure that vendor and partner […]
Partner Profiling And Segmentation How-To Guide
The lack of a rigorous and best practice partner segmentation process seems odd when considering the millions of dollars technology vendors invest in partner recruitment, enablement and incentives. Now more than ever, vendors need to have an effective methodology in place to ensure that they are recruiting partners that have the potential to thrive in […]
The Three E’s Of Co-Op Fund Management
Every day, we’re surrounded by tasks and processes in life that are confusing, overwhelming and downright frustrating. So why add to it by making your co-op/MDF program guidelines one of them? This white paper details how to optimize your co-op program for channel partners with the three E’s: Ease; Education; and Effectiveness. Get your copy […]
The State Of Local Marketing In Manufacturing Report
You know that corporate-sponsored local marketing programs help partners obtain results that they couldn’t achieve on their own. But what exactly is driving those results? And more specifically, how does the manufacturing industry compare? Get an in-depth look at the state of local marketing in manufacturing in this report. Check it out and find out […]
Is Your Channel Strategy On Autopilot?
There are sure signs when a channel strategy is experiencing autopilot. Things like industry disruption, changing customer expectations, channel confusion or information overload. Are you facing one or — gasp! — more of them? If so, it’s time to give your channel engagement strategy a refresh. This E-book will provide actionable ideas to foster engagement […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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