Channel Marketer Report

E-books

Insider’s Guide to Trade Show and Event Management

Of the many resources that vendors and their partners can study to drive a higher ROI out of trade show or event participation, the Insider’s Guide to Trade Show and Event Management is an excellent option. Written by Lisa M. Masiello, CMO and Founder of TECHmarc Labs, a B2B marketing firm, this compact guide is […]

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Reinventing Channel Marketing: Chart Out a New Path to Success

The evolution of business-enabling technology has changed the way vendors engage with partners and partners with end-uses. Vendors have had to re-evaluate their approach to channel marketing and adapt new models to attain greater ROI by empowering partners to become effective marketers. This report provides a roadmap of what the channel marketing journey looks like […]

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Preparing for GDPR: What Channels Need to Know to Be Ready

Every channel organization is a dynamic and complex machine that is driven by interactions with their prospects, partners, their partners’ contacts, as well as technology to enable these communications. The regulations for these interactions have become more complex with the European Union General Protection Regulation (GDPR). After reading this eBook, you will have a better […]

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Points-Based Channel Rewards: What Are The Latest Best Practices?

Points-based incentive programs are one of the most effective ways to drive partner engagement and behavioral change at organizational, team, and/or individual levels. But as vendors recognize the importance of engaging customers at every stage of the sales cycle, best practice organizations are moving away from transaction-based incentives only. To make that transition successfully, it’s […]

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Ensuring The Success of Your Channel Incentive Program

Discover The Proven Practices Of Successful Channel Incentive Programs The secret to successful channel incentive programs is a mystery to many. To ensure that your incentives are successfully engaging your partners and ultimately achieving the goals you set, it’s vital to follow a number of proven practices that channel pros swear by every day. When […]

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How To: Supercharge Partner Engagement

How To Win Your Partners’ Undivided Attention Keeping partners focused on your brand is getting harder every day. As all of the brands they represent flood their mailboxes with look-at-me messages, program adoption by partners can be as low as 20%, says SiriusDecisions. In this white paper, discover how vendors can be top-of-mind with their […]

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7 Myths of Channel Incentive Programs

Implementing a channel incentive promotion to light a fire under your partners is a tried and sometime-true proposition. This e-book from Through-Channel, a channel management platform company, takes a detailed look at some of the leading misperceptions about strategies and activities that can make or break an incentive program. Some key take-aways from the e-book […]

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Empower Your Partners: How To Improve Partner-Led Demand Creation with Marketing Certification Programs

The limited marketing skill sets found in many partner organizations inhibit their ability to help drive demand. Even when vendors syndicate content and turn-key marketing campaigns, their partners typically don’t have the expertise to make the best use of the materials. In this e-book by Perks WW, learn how to implement a successful marketing certification […]

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The State of Business Partner Referral Programs Annual Report

Partner networks can be a great source of high-quality leads. Not only can partners identify qualified opportunities that are in-market, many have the ability to actually influence the sale too. Recruiting and retaining referral partners that provide a steady stream of qualified leads requires a program that meets their needs as much as yours. In […]

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Master the Art of To-Channel Marketing: Engage and Empower Channel Partners

Email fatigue is growing more common for partners as most are now working with many vendors at any given time and end up feeling bombarded by associated, incoming communications. As incoming emails pile up, yours may be completely overlooked. How do you float to the top of their inbox? In this e-book, Channel Maven Consulting shares five […]

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