Channel Marketer Report

E-books

7 Myths of Channel Incentive Programs

Implementing a channel incentive promotion to light a fire under your partners is a tried and sometime-true proposition. This e-book from Through-Channel, a channel management platform company, takes a detailed look at some of the leading misperceptions about strategies and activities that can make or break an incentive program. Some key take-aways from the e-book […]

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Empower Your Partners: How To Improve Partner-Led Demand Creation with Marketing Certification Programs

The limited marketing skill sets found in many partner organizations inhibit their ability to help drive demand. Even when vendors syndicate content and turn-key marketing campaigns, their partners typically don’t have the expertise to make the best use of the materials. In this e-book by Perks WW, learn how to implement a successful marketing certification […]

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The State of Business Partner Referral Programs Annual Report

Partner networks can be a great source of high-quality leads. Not only can partners identify qualified opportunities that are in-market, many have the ability to actually influence the sale too. Recruiting and retaining referral partners that provide a steady stream of qualified leads requires a program that meets their needs as much as yours. In […]

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Master the Art of To-Channel Marketing: Engage and Empower Channel Partners

Email fatigue is growing more common for partners as most are now working with many vendors at any given time and end up feeling bombarded by associated, incoming communications. As incoming emails pile up, yours may be completely overlooked. How do you float to the top of their inbox? In this e-book, Channel Maven Consulting shares five […]

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Cloud-Based Incentives: A Channel Marketer’s Guide

The ROI of cloud-enable incentive program creation can add up dramatically. Discover how modernizing its incentive program delivered these benefits for an international telecommunications firm: 23% increase in sales 35% fewer mistakes on claims submissions Contest creation time reduced from more than an hour to 10 minutes Light a fire under your incentive program. Download […]

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State of Channel Marketing 2017

With more than 71,000 organizations worldwide using its marketing automation technology, Averetek is in a unique position to report on how vendors and their partners are collaborating to drive marketing initiatives. The State of Channel Marketing 2017, based on data collected over the past three years, provides valuable insight into what channel partners really, how […]

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Guide To Going Local

Take Your Marketing To The Local Level By Marketing Through Your Channel Partners Today’s buyers demand local, personalized experiences. This means that even the best campaigns will fall flat if they don’t reach or resonate with your audience, wherever they may be. By marketing through distributed partners such as resellers, field sales and channel partners, […]

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2016 State Of Channel Marketing

This is the year when technology and digital channels are going to enhance the way vendors communicate with their partners — and vice versa. According to our panel of channel marketing thought leaders, the digital landscape will impact how vendors are segmenting leads for partners and ensure that messaging to buyers is relevant and contextual. […]

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How To Unlock Channel Partner Performance, Visibility And Engagement

Vendors face a series of sales and marketing challenges on a daily basis. They include: Channel Awareness:  Capturing mindshare in a competitive space; Pipeline Visibility:  Receiving instant access to accurate information to forecast sales; Sales Engagement: Connecting with sales reps directly to share information and resources that boost results; and Partner Performance:  Move the needle […]

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The Channel Marketer’s Guide To Demand Generation

The average buyer is 57% through the purchase decision process before engaging a sales rep, according to research from Google. That means buyers are turning to the web to get their information. Are you and your partners giving prospects the information they need to make the best decision? There are a variety of new channels […]

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