Channel partner relationships can be complicated. With everyone working towards the same goal from a different perspective, it can lead to misunderstandings, disagreements and, on occasion, complacent attitudes….all of which have a negative impact on partner relationships. However, even with the most difficult channel partner relationship, five imperatives emerge that can ensure better partnerships between […]
The limited marketing skill sets found in many partner organizations inhibit their ability to help drive demand. Even when vendors syndicate content and turn-key marketing campaigns, their partners typically don’t have the expertise to make the best use of the materials. In this e-book by Perks WW, learn how to implement a successful marketing certification […]
Partner networks can be a great source of high-quality leads. Not only can partners identify qualified opportunities that are in-market, many have the ability to actually influence the sale too. Recruiting and retaining referral partners that provide a steady stream of qualified leads requires a program that meets their needs as much as yours. In […]
Channel partners account for a staggering amount of the total revenue many companies generate. And more than 75% of vendors are forecasting that their partner-driven revenue will climb this year.
The single most important investment your company can make to accelerate your channel revenue may be something you’re only just hearing about: PRM (Partner Relationship Management).
The ROI of cloud-enable incentive program creation can add up dramatically. Discover how modernizing its incentive program delivered these benefits for an international telecommunications firm: 23% increase in sales 35% fewer mistakes on claims submissions Contest creation time reduced from more than an hour to 10 minutes Light a fire under your incentive program. Download […]
Retaining channel partners – especially those that build strong connections between their customers and the brands they represent – is critical to a vendor’s bottom line. The combined cost associated with lost revenue and the expense of recruiting and training replacement partners is not trivial. Therefore it’s important for vendors to remain diligent in addressing […]
Creating a more intelligent future takes teamwork. By understanding the behavior and performance of top performing channel partners – through the application of partner insight, performance and analytics – suppliers are grasping the actions they need to take to improve the performance of their entire partner network.