Resource Center
Finding the “Right Partner” Needles in the Channel Haystack: The 14 Rules for Partner Recruitment that Net the Best
Finding channel partners that fit your strategy mold is hard enough. It’s getting even more challenging due to the increasing demand for the diminishing supply of capable channel partners. This research by Nuvello, a global network of industry analysts and consultants, in association with ICLP, a leading end-to-end loyalty agency, examines the practices employed by […]
Infographic: 5 Things Every Vendor Can Do To Build Stronger Partner Relationships
Channel partner relationships can be complicated. With everyone working towards the same goal from a different perspective, it can lead to misunderstandings, disagreements and, on occasion, complacent attitudes….all of which have a negative impact on partner relationships. However, even with the most difficult channel partner relationship, five imperatives emerge that can ensure better partnerships between […]
Empower Your Partners: How To Improve Partner-Led Demand Creation with Marketing Certification Programs
The limited marketing skill sets found in many partner organizations inhibit their ability to help drive demand. Even when vendors syndicate content and turn-key marketing campaigns, their partners typically don’t have the expertise to make the best use of the materials. In this e-book by Perks WW, learn how to implement a successful marketing certification […]
The State of Business Partner Referral Programs Annual Report
Partner networks can be a great source of high-quality leads. Not only can partners identify qualified opportunities that are in-market, many have the ability to actually influence the sale too. Recruiting and retaining referral partners that provide a steady stream of qualified leads requires a program that meets their needs as much as yours. In […]
Master the Art of To-Channel Marketing: Engage and Empower Channel Partners
Email fatigue is growing more common for partners as most are now working with many vendors at any given time and end up feeling bombarded by associated, incoming communications. As incoming emails pile up, yours may be completely overlooked. How do you float to the top of their inbox? In this e-book, Channel Maven Consulting shares five […]
Workbook: Social Media Prospecting for VARs
Considering there are more than one billion monthly active users on Facebook, and over 300 million monthly active users on Twitter, there’s a good chance VARs will find their next customer there. Using these tools to get their name out, spread their content, and draw more people to their sites has become an everyday practice […]
Build Your Channel Program on the 6 Pillars of Partner Experience
Channel partners account for a staggering amount of the total revenue many companies generate. And more than 75% of vendors are forecasting that their partner-driven revenue will climb this year.
Make Sure Your PRM Biz Case Has the Goods for the CFO
The single most important investment your company can make to accelerate your channel revenue may be something you’re only just hearing about: PRM (Partner Relationship Management).
Cloud-Based Incentives: A Channel Marketer’s Guide
The ROI of cloud-enable incentive program creation can add up dramatically. Discover how modernizing its incentive program delivered these benefits for an international telecommunications firm: 23% increase in sales 35% fewer mistakes on claims submissions Contest creation time reduced from more than an hour to 10 minutes Light a fire under your incentive program. Download […]
11 Reasons Why Partners Will Leave Their Vendors
Retaining channel partners – especially those that build strong connections between their customers and the brands they represent – is critical to a vendor’s bottom line. The combined cost associated with lost revenue and the expense of recruiting and training replacement partners is not trivial. Therefore it’s important for vendors to remain diligent in addressing […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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