Resource Center
5 Reasons To Consider Social Media Syndication
Social networks, especially Twitter, have emerged as the most influential channels for businesses looking to generate relationships with customers and prospects. Although social media is valuable for communication and lead generation purposes, many companies don’t have the time or marketing department to manage social media alongside other day-to-day tasks.
MarketingAdvocate: The Next Generation Of Channel Marketing
Beyond the world of cold calling and batch-and-blast emails is a world full of personalized messages and compelling nurture campaigns. This world was created by marketing automation platforms, which bake digital demand generation into marketing. As a result, businesses of all sizes can reach larger audiences and effectively target prospects.
Unify Embraces Content Syndication In Channel-Wide Rebrand
Unify, formerly Siemens Enterprise Communications, was not only faced with the challenge of rebranding its channel, but also ensuring all partners had brand-consistent content at the moment the new company namewas unveiled. “The mission for a rebrand project is simple: to ensure everything is updated, on time and with minimal resources, while being communicated to […]
4 Steps To Building Your Ultimate Contact List
In today’s multichannel media and marketing world, it takes far more than sifting through business cards and connecting with prospects at random. To succeed, businesses must constantly build, refine and engage their contact lists to build a loyal customer base. This white paper will dive into the four steps companies must take to build a […]
A Guide To The Past, Present & Future Of Channel Content Syndication
Over the years, content syndication as evolved rapidly. Initially, vendors used content syndication to ensure brand consistency and compliance. But now, it is helping partners filter content, automatically co-brand assets and much more. In the future, content syndication will revolve more around the end-user experience and the ability to customize experiences for specific buyers.
3 Steps To Successful Channel Partner Marketing: Working Collaboratively To Drive Sales
The average channel partner juggles between five and 13 vendor relationships, according to research from Zift Solutions. That is why it is no longer enough to simply register a channel partner. You must keep them engaged and educated, so they are empowered to drive ongoing revenue for your business.
Guide To Marketing Automation, CRM & PRM
At Channel Marketer Report, we focus on covering the latest trends and pain points evident in channel relationships across markets. One trend that seems to consistently surface is ensuring sales and marketing alignment through in-depth reporting and opportunity management, as well as seamless access to marketing and sales collateral. Best-in-class vendors, however, are exceeding competitors […]
10 Benefits Of Through-Partner Marketing Automation Software
Over the last decade, sales through indirect channels have increased 26%. As solution providers of all sizes turn to their indirect channels to drive worldwide revenue, however, they also are challenged to increase revenue attribution and determine which partners are truly delivering to the business.
Global B2B Telecom Provider Rebrands Entire Partner Community – in Minutes
To see a global organization rebrand its company is an uncommon occurrence. However, it’s even more rare to see a company rebrand all products, services and messaging, and extend these new guidelines to an extensive network of channel partners. See how a leading global B2B telecom provider is tackling this challenge and is re-launching its […]
Distributed Marketing Automation Helps Power Up Localization Efforts
Whether you’re a vendor or partner you know that “thinking globally and acting locally” is key to channel success. But sometimes, there is a severe disconnect between the content and resources vendors provide, and how partners leverage these assets in their multi-touch marketing campaigns. And to make the marketing universe even more complicated, the rise […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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