Operating in the channel, and obtaining a reliable network of partners and resellers, is an invaluable opportunity for technology providers to boost sales and improve their customer bases. However, establishing this network of loyal partners can be a daunting challenge. Questions that countless organizations ask include:
The constant conflict between sales and marketing can be solved by both teams establishing a solid set of characteristics or qualifications that make a lead. However, how does an organization go about setting these guidelines? This infographic from The ALEA Group helps B2B companies understand what makes the ideal lead.
On-Demand – View Now » Speakers: Jeff Mesnik, Managing Partner, Socialize Your Stuff Marcia Nita Doron, Marketing Director, Altico Advisors The boundaries differentiating B2C and B2B marketing strategies are starting to blur. In fact, the instant gratification that comes with online search, social media, email and other web-based tools have offered buyers instant access to a plethora of information […]
View Heather K. Margolis of Channel Maven Consulting as she guides partner-facing channel professionals, such as channel account managers and field marketing managers, through common marketing concerns. The series of webinars is designed to help channel professionals better market to and through your channel partners. Each 30 minute webinar (including time for questions) is designed […]
Channel-centric companies are facing multiple challenges: From finding and building relationships with optimal partners, to arming channel sales and marketing team with the optimal resources to boost brand penetration among end-users. This infographic offers a high-level overview of key trends and statistics brewing within channel organizations.
Wednesday, Jan 25, 2012 1:00 PM – 2:00 PM EST – Register Today Social media is changing how customers interact with enterprises and how they buy. Over 90% of C-level execs never or almost never respond to email blasts and cold-calls. But over 80% of them do engage when referred by a connection – whether through a […]
Channel Marketing, Co-Marketing, Field Marketing: whatever you call them, they always tend to be a challenge. How can you better help your Partners and truly see the value? Why don’t they use what you give them? How do we measure ROI from MDF? And yet we go on, producing the same resources without moving the needle. […]
The transparency of online marketing has made measurement a priority, but most organizations are still struggling with what to measure and what kind of benchmarks they should expect from various initiatives and investments. From visits to leads, this series will provide the basics on the terms, metrics and tactics marketers need as they improve the visibility […]
Using Internal Resources and Online Presentation Tools This white paper written by DemandGen Report summarizes insights that can make a difference for you (and save you from making costly mistakes). Among other things, it covers: How and why leading BtoB marketers are expanding their use of video in demand generation Why production costs can sometimes […]