Channel Marketer Report

White Papers

Influencer Channels: Maximize Your Brand Visibility & Lead Generation

Creating an influencer channel made of affinity partners, advocates, ambassadors and thought leaders is critical to success in 2020, and the program will need to be personalized to serve these early digital influencers. Check out this report and discover: The power of influencer marketing in the B2B space; How to start assembling your influencer channel; […]

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How To Get & Use Channel Partner Data

Getting and using more channel partner data will pay dividends in nearly every scenario. Becoming fluent in even a handful of the sources to collect data will improve analysis done inside your programs and your market strategy. Don’t collect more and more data and let it sit there unused. Involve experts, hire it in, do […]

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Introduction To Channel Partner Ecosystems

A recent Accenture survey showed 76% of business leaders expect their current business models to be unrecognizable in five years. The reason? Ecosystems. Put simply: A channel partner ecosystem is a new way to think about the go-to-market strategy you already have in place — a new mindset that includes all the partners inside your […]

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Partner Profiling And Segmentation How-To Guide

The lack of a rigorous and best practice partner segmentation process seems odd when considering the millions of dollars technology vendors invest in partner recruitment, enablement and incentives. Now more than ever, vendors need to have an effective methodology in place to ensure that they are recruiting partners that have the potential to thrive in […]

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The Three E’s Of Co-Op Fund Management

Every day, we’re surrounded by tasks and processes in life that are confusing, overwhelming and downright frustrating. So why add to it by making your co-op/MDF program guidelines one of them? This white paper details how to optimize your co-op program for channel partners with the three E’s: Ease; Education; and Effectiveness. Get your copy […]

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The State Of Local Marketing In Manufacturing Report

You know that corporate-sponsored local marketing programs help partners obtain results that they couldn’t achieve on their own. But what exactly is driving those results? And more specifically, how does the manufacturing industry compare?   Get an in-depth look at the state of local marketing in manufacturing in this report. Check it out and find out […]

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Practical Ways To Track MDF ROI

Frustrated with the inability to identify ROI, many channel marketers don’t recognize their market development fund program as the strategic enablement tool that it is. This is a missed opportunity because you can measure a program’s positive effect on sales. This E-book addresses this pain point by providing practical tools to measure MDF program effectiveness. […]

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Market Development Funds Blueprint

Any well-constructed building starts with a sound blueprint and a clear understanding of the expected outcome. In addition, there are milestones and touchpoints that confirm whether the project is on track throughout the building process. Your promotional allowance program is no different. This simple analogy may seem obvious, but many marketers have assigned to their […]

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How To Deliver A Partner-Centric Partner Experience

In this very crowded business landscape, it’s increasingly difficult to differentiate and gain partner mindshare. To be competitive, suppliers must offer an experience that’s customized, targeted and engaging from the partner’s, not the supplier’s, perspective. Armed with the strategies described in this white paper, you’ll learn how to create a channel engagement program designed with […]

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Prioritizing Partner Success Takes Company-Wide Commitment, Stresses Channel Impact White Paper

Ensuring the success of partner organizations is getting more attention from vendors. In December, Axcient, a provider of a comprehensive set of business availability solutions, announced its Partner Success Team, an 11-member squad dedicated to ensuring its managed service provider (MSP) partners receive the highest level of service. And in February, Channel Impact, a full-service channel […]

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