Over the last decade, sales through indirect channels have increased 26%. As solution providers of all sizes turn to their indirect channels to drive worldwide revenue, however, they also are challenged to increase revenue attribution and determine which partners are truly delivering to the business.
Whether you’re a vendor or partner you know that “thinking globally and acting locally” is key to channel success. But sometimes, there is a severe disconnect between the content and resources vendors provide, and how partners leverage these assets in their multi-touch marketing campaigns. And to make the marketing universe even more complicated, the rise […]
Although many vendors realize that content is king, they sometimes struggle to create and share content on an ongoing basis. This is especially true if they’re disseminating resources and messages to several, or even hundreds of partners at a time. Content syndication solutions can help vendors ensure brand consistency across partner networks and improve lead […]
A key challenge for any OEM or vendor is standing out to VAR partners, and providing them with the tools and resources to sell effectively. However, to truly drive success, vendors must go above and beyond to support channel sales and marketing efforts. This especially is true because most VARs are small organizations with limited […]
Vendors, distributors, and software and service providers are itching to cash in on trends uncovered at the 2013 NRF BIG Show that are expected to influence the market throughout the year. Rightfully so: due to the economic recovery, retailers are more eager to research and buy solutions to help them keep pace with technological advancements […]
Channel Marketer Report has released its newest report, titled: The Channel Guide To Marketing Automation, PRM & CRM. This comprehensive guide will provide a snapshot of leading solution providers in CRM, PRM and marketing automation, as well as specific features and capabilities that address the unique needs of channel organizations — both vendors and partners.
Operating in the channel, and obtaining a reliable network of partners and resellers, is an invaluable opportunity for technology providers to boost sales and improve their customer bases. However, establishing this network of loyal partners can be a daunting challenge. Questions that countless organizations ask include:
Using Internal Resources and Online Presentation Tools This white paper written by DemandGen Report summarizes insights that can make a difference for you (and save you from making costly mistakes). Among other things, it covers: How and why leading BtoB marketers are expanding their use of video in demand generation Why production costs can sometimes […]