Channel Marketer Report

Special Features

SYSPRO Launches PartnerUp Program To Drive Global Sales Growth

Earlier this summer, SYSPRO, a global provider of industry-built ERP software, launched its new channel partner program – PartnerUp — in the United States. The program represents the company’s commitment to working closely with a network of partners who share the same vision for simplifying success and providing an environment conducive to partners growth and profitability. The […]

Read More

Trade Shows and Conferences Drive Growth for Vendors and Channel Partners. Here’s How They Can for You

By Lisa Masiello, president and founder, TECHmarc Labs Whether a multi-day conference and expo, industry trade show, convention, one-day seminar, or thought-leadership workshop, surveys of B2B companies prove that live event participation is not only alive and well but a required component of both your channel development and customer acquisition strategies. 52% of business management says […]

Read More

12 KPIs To Best Measure Channel Partner Engagement

By Kenneth Fox, CEO, Channel Mechanics There’s considerable focus these days on customer experience. After all everyone knows a satisfied customer is more likely to buy additional products and services (research shows up to 14x). That’s obviously critical as it’s a lot less expensive to sell additional products and services to an existing customer than […]

Read More

Breaking News: Channel Partners Can Be Critical to Great Public Relations

By Anna Keeve, Public Relations Manager, ESET North America Channel partner marketing is a lot like public relations.  When done well, you benefit by getting other people – your partners — to tell your story. In the digital age, there are many different types of ‘influencers.’ Historically, there was one main trusted medium to amplify […]

Read More

ChannelChat: Cisco’s Michelle Chiantera – It’s Not Digital Marketing. It’s Marketing in a Digital World

Following Cisco’s Marketing Velocity in Barcelona, Michelle Chiantera, the company’s vice president, global partner marketing, wrote that one of the key-takeaways from the event was this: It’s not digital marketing, it’s marketing in a digital world. The new normal, she wrote, is that everyone is a marketer. All roles and functions represent a company’s brand. […]

Read More

ChannelChat: Nutanix Introduces Channel Charter to Help Wider Range of Partners Succeed

A partner program by any other name, well, may not be just any other partner program. When Nutanix announced its Channel Charter at its .NEXT 2018 conference in New Orleans in May, the company wanted to make it clear that it was indeed offering its partners something different. That message is especially important to born-in-the-clouds solutions […]

Read More

Hiring Channel Managers? Tech Companies Are Seeking Some Surprising Qualifications

By Michael Kelly, Director, Channel Institute Channel VPs and directors at large technology companies are re-ordering an expanded list of qualifications they’re seeking in new channel account managers (CAM). Analysis of a poll by the Channel Institute of more than 400 channel execs revealed that job applicants need more than the usual set of related […]

Read More

ChannelChat: On the Road to Channel Enablement, ARO Discovers Partner Relationship Management

Soon after ARO, the fluid management division of Ingersoll Rand, kicked off a celebration of its 85th anniversary by revitalizing its brand, partner demand for the updated materials created an unexpected challenge. A new website was doing its duty to provide customers with the information they were seeking. But it didn’t give partners easy-access to […]

Read More

ChannelChat: AgileField Launches Channel-First Strategy On Allbound Powered Partner Portal

When Jeff Gregorec was named EVP, Partnerships and Strategic Alliances at AgileField, a provider of field service management (FSM) solutions, he was handed a pretty full plate. The company was in the process of changing its name – it was formerly known as MobilLogix. It had a renewed focus on mid-market customers. And AgileField was […]

Read More

There Are Two Types of CMOs When It Comes to Channel Marketing. Which Is Yours?

By Mike Moore, VP of Channel Strategy at Averetek No matter what role you hold in your company, having the support of the C-level executive you roll up into makes your job easier, especially when it comes to securing funds and resources for programs and campaigns. But before you go make your pitch, it’s important […]

Read More

Page 1 of 2012345...1020...Last »