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ChannelViews

To Optimize Channel Demand Gen Programs, Incent Your Partners’ Marketing Associate

By Claudio Ayub, SVP – Technology, Media, Telecom (TMT) Practice, 360insights A long-ignored or certainly under-appreciated associate at many partner organizations should be getting a lot more attention from vendors. As more companies strive to shift greater responsibility for lead generation to their channel ecosystems, it’s critical that they better engage the people who will […]

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ChannelOps: The Missing Piece of RevOps

Revops Evolved From SalesOps And Needs To Evolve Again To Include ChannelOps By Demar Amacker, Senior Director of Business Operations, Zift Solutions References to rapid evolution in tech are cliche, but that doesn’t mean they aren’t true. And it’s not just in hardware and software. Service and operations models are also battlefronts for innovation and […]

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How To Ensure Your Channel Partner Ecosystem Is Healthy

By Jonathan Eisner, Chief Channel Officer and VP of Global Partners & Alliances at Sovos In the new year, many channel partner programs are revamping their partner program in an attempt to create a flourishing partnership ecosystem. At Sovos, we’re taking extra measures to ensure the health of our ecosystem. Here are some of the […]

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Channel Marketing Trends: Taking Stock And Looking To 2023

By Daniel Nissan, Founder and CEO, StructuredWeb It’s no secret: 2022 presented a rocky path for businesses. Many challenges to marketing and sales have cropped up — some expected, some surprising. But there’s good news: Those challenges make channel marketing more valuable than ever. Plus, channels are growing and ripe for business. Let’s review the […]

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Are Tiers & Levels Right for Your Channel?

By Ellen Linkenhoker, Channel Partner Solutions Lead, ITA Group In two previous ChannelViews, I talked first about ways to determine if your channel program tiering and levels are still relevant. In the second part of my three-piece series, I looked at how segmentation of partners, instead of tiers, allows for personalized channel programs. In this third […]

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Partner Ecosystem Expansion – The Answer To A Shaky Sales Forecast

By Gary Sabin, Vice President of Product Management, Impartner We live in an era of partnerships, and the term “partner ecosystem” is becoming increasingly popular. With a cloud and consumption economy in the limelight to facilitate buying journeys, ecosystems are crossing industries, and companies are catching on to the fact that they need to center […]

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Segmentation (Instead Of Tiers) Allows for Personalized Channel Programs

By Ellen Linkenhoker, Channel Partner Solutions Lead, ITA Group If you checked out my previous article on evaluating your current programs and mapping them against your business goals, you’ll inevitably have lot of information (and ideas) about how to change your programs for the better. Let’s get a little more tactical and cover how to […]

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Are Your Channel Program Tiering And Levels Still Relevant?

By Ellen Linkenhoker, Channel Partner Solutions Lead, ITA Group “Is tiering still relevant for my channel? Is it the strongest approach for my audience or are there better options I should be considering?” These questions are coming up regularly and are especially important to consider for channel leaders who are looking to build the best […]

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To Build Strategic Partner Ecosystems That Drive Growth, Start Here

Theresa Caragol, CEO at AchieveUnite As we think about the next era of business growth, strategic partner ecosystems are imperative. All companies must rely on their partner ecosystems for scale, customer experience, and diversification. Building an ecosystem is more than just adding partners to your home page. It requires trust, collaboration, and business alignment. In […]

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4 Proven Practices To Navigate Channel Marketing Challenges 

By Zach Edling, Vice President of Account Services, Tendo Communications Channel partners are an essential revenue source for B2B brands. But as more B2B brands compete for the attention of channel partners, providing a best-in-class channel partner marketing program becomes more challenging and more critical. The most successful organizations understand how to navigate channel marketing […]

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