Channel Marketer Report

ChannelViews

Channel Loyalty Fraud: The Dark Side Of Loyalty Programs

By Lincoln Smith, Chief Strategy Officer, HMI Performance Incentives Designing channel incentive programs is a genuine passion of mine. I have been fortunate to work with leading manufacturers and wholesalers to help drive customer loyalty and share-of-wallet spend initiatives. Unfortunately, there can be a dark side to these programs that any good program operator must […]

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SEO Partner Websites Are Good For Business – Theirs And Yours Too

By David English, president, TSL Marketing Building customer-centric websites that rank highly on search engines is a challenge for most B2B companies. The leaders in their fields – especially those with highly recognizable brands – tend to dominate many search terms. But even many big brands don’t have the resources to ensure that their offerings […]

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Intelligent Channel Rebate And Incentive Management: Helping Meet The ‘New Normal’ For Tech Manufacturers

By Chanan Greenberg, SVP and GM of High Tech, Model N Despite the current economic situation, an economic recovery will occur. For B2B high tech companies, it will likely be a gradual recovery that begins late in 2020 and gains speed in the middle of next year. But for now, sales have slowed across many […]

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Partnering Agreements: How To Build Trust In Partner-To-Partner Engagement

By John Guido, Founder and CEO, P2P Global  While at first pass “partnering agreements” may not appear to be a hot topic, they are a vitally important aspect of channel ecosystems, partner-to-partner engagements, and collaboration within the IT channel.  Up until now, there has been a consistent set of inefficiencies related to partner-to-partner engagements, and […]

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To Redefine And Optimize The Way You Manage Your Channel Programs, Check The Data

By Leah Allen, Vice President of Growth Marketing, Model N Now more than ever companies should be looking at ways to tighten up revenue operations to stay agile and be ready to bounce back when things return to normal. For most high-tech companies, channel sales typically represent 70% or more of an organization’s revenue. Companies […]

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Marketing Certification: 3 Simple Steps To Drive Increased Partner Demand Generation (Because Partners Are Listening Now)

By Claudio Ayub, Chief Strategy Officer, Perks WW Channel Vendors provide marketing automation tools and content in abundance to their partners across different stages of the sales cycle. However, many partners don’t really know what to do with them. Indeed, a recent SiriusDecisions’ survey concluded that only 17% of partners really use these tools. How […]

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How Channel Marketers Must Navigate Today’s New Normal

By Meaghan Sullivan, Head of General Business and Global Partner Marketing, SAP While it might be a stretch to say we’ve “settled” into a new normal, many U.S. businesses have adapted over the past few months to acclimate to the challenges posed by today’s environment. As marketers, we’ve adjusted our strategy to connect with clients […]

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With Some Channel Resellers Dormant, OEMs Turn to Training and Education Incentives

By Tom Silk, Chief Executive Officer, WorkStride FACT 1 — All channel marketing champions know the importance of incorporating learning and education into at least part of their overall channel partner strategy. FACT 2 — It’s super hard to get the folks in the field to pay attention to optional training. I remember a conversation early on in […]

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Channel Check-Up: The Key to Being Nimble Through Transition – Understand, Ask, Communicate

By Theresa Caragol, Founder and CEO, AchieveUnite The outbreak of the CoronaVirus has thrust us  into the midst of transition. Feelings of anxiety and resistance are being addressed – and sometimes heightened —   by seeking creative and innovative solutions.. The good news – we are all in it together. So  how do we navigate and remain […]

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Channel Check-Up: Don’t Give Up On These New Year Resolutions

Five strategies to kick off a new ‘roaring twenties’ By Theresa Caragol, Founder and CEO, AchieveUnite It’s happened again… with Thanksgiving, Christmas and New Year celebrations you have over indulged and are still recovering from the party hangovers (we won’t tell). The obligatory New Year resolutions have been made and no doubt include health and fitness […]

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