By Deb Broderson, VP of Engagement Marketing, Perks First, let me say that while there is a science to motivation, we aren’t talking about rocket science. It may not be easy, but with the right planning, inputs, governance and processes in place, you can improve participation rates and achieve the ROI needed to reach your business objectives. Some of […]
By Jared Shusterman, CEO and Managing Partner, SproutLoud In late April at the Channel Focus Conference in Phoenix, I was reminded of an article I wrote a year ago about inefficient channel marketing programs…at risk of sounding like a broken record, I have to talk about this again, and in more depth. It’s worth repeating […]
By Marvin Blough, VP Channels and Alliances, Dell Software Group The security landscape continues to change dramatically and customers are dealing with new, difficult and complex threats every day. Cyber criminals are attacking more frequently and launching new and unprecedented types of attacks. At the same time, there’s pressure on IT security staff to deliver […]
Kent Potts, EVP Marketing, Skura Corporation Today’s enterprise sales and marketing teams face some very unique challenges. The advancement of technology, the expectation of marketing materials to be readily available online and the expanding social ecosystem that provides insight and clues into prospective customers make the role of these departments more multi-faceted than ever before. […]
By Patricia Hume, President, Trapit Over a long career, most of my time has been spent managing channel operations for some of the best — IBM, SAP, and Avaya among them — drawn by the challenge of helping the business grow through the reach of “alternatives” to direct sales; distributors, resellers, service providers and others. […]
By Diane Krakora, CEO, PartnerPath The balance of power is shifting. Gone are the days when solution provider partners begged to be included in vendor partner programs. Instead, solution providers have become savvy about which vendor’s lines to carry and are trimming unprofitable vendors from their line cards. In this dawning age of partner clout, […]
By Michael Idinopulos, CMO, PeopleLinx We’ve seen social disrupt a lot of professions: Journalism, retail, telephony, encyclopedias, art photography, recorded music, classified advertising, transportation, real estate and hospitality. Is professional marketing next? Not so long ago, marketing departments controlled their companies’ access to the media. Television, radio, print media, and even Internet ads were managed […]
By Scott Yates, Founder, BlogMutt Let’s say you have a son or daughter graduating from college. This is a great accomplishment, and you and your child will understandably want to announce it in some special way, possibly with printed cards created just for the occasion. That’s great. Now, let’s also say that you visit a […]
By Daniel Hawtof, VP, Business Solutions, Global Channel and Employee Practice, Parago Most channel incentive programs are designed to reward one thing: sales. At first blush, this makes sense. It’s a standard pay-for-performance model. However, in the increasingly competitive channel market, smart manufacturers are looking to influence behaviors earlier in the relationship continuum. They know […]
Bill Johnson, President & CEO of Salesvue What is the key to a healthy and eternal relationship? Whether on a personal or business level, communication is at the heart of all connections. And when it comes to a channel ecosystem, building networks between prospects, existing customers, vendors and resellers is essential, with strong communication skills […]