ChannelViews
Developing Video Campaigns: Best Practices to Boost ROI
By Khalid El Khatib, Gerson Lehrman Group (GLG) Even 15 years ago, combining video and marketing meant commercials. Doing them can be expensive, elaborate, and remarkably inefficient. As video moved far beyond the TV screen, it gave marketers new options to engage clients, employees, and others. This is especially important for B2B marketing, where traditional […]
Yes, There Really Are Ways Of Evaluating Channel Incentive ROI
By Dan Hawtof, Blackhawk Engagement Solutions Channel marketers offer a constant variety of incentive programs to motivate behaviors across the board, from headquarter principals and sales reps to sales engineers, distributors and anyone else they can reach. They do it with SPIFs, deal registration programs, seed-unit discounts and more, all designed to reward for specific […]
5 Ways To Use Predictive Analytics For Marketing And Sales Success
Written By Shari Johnston, Radius Predictive analytics is fast becoming a critical part of the marketing stack. In a survey that we commissioned with Forrester Consulting earlier this year, 87% of B2B marketing leaders said they had already implemented or were planning to implement predictive analytics in the coming 12 months. Benefits are also notable, […]
How To React To The Changing Landscape Of Online Video Consumption
By Jason Thibeault, Limelight Networks Millennials are causing a clear shift in video consumption trends, and it’s time for marketers to adjust their online plans. Eighty-three million strong and growing, millennials represent more than one-quarter of the nation’s population, one-third of the workforce and a majority of the shift in video consumption trends, according to Pew […]
Rethinking Channel Strategy For The Internet Of Things
By John DeSarbo, ZS This year’s IndyCar Series concluded when Scott Dixon captured his fourth championship with a spectacular come-from-behind victory over front-runner Juan Pablo Montoya in the series finale. Dixon, who was in third place until the final race, flawlessly executed a clever strategy to take advantage of his competitors’ mishaps and seize the […]
Creativity Drives Demand For Channel Partners
By Heather K. Margolis, Channel Maven Consulting Creativity is a driving force at the beginning of every company’s journey to success. It doesn’t matter if you’re a channel partner, a college dropout founding a start-up from your garage or a seasoned executive. Regardless of size, sector or geography, hatching a creative idea is part of […]
From First Day To First Sale: Developing A Successful Onboarding Program
By Jon Whitlock, VP, B2B Marketing, Kaspersky Lab North America Partner onboarding is one of the most important steps in the channel partner-vendor relationship, and as is the case with most relationships, first impressions are everything. A poor onboarding experience can hinder a new partner’s success, make the vendor question their investment in the new […]
The New Rules Of Predictive Analytics: CMO Edition
By Angela Zener, Radius The promise of B2B data is unbridled. Thanks to first- and third-party data sources, marketing teams know more about their prospects and leads than ever before. Predictive analytics tools introduce even more data capabilities for today’s marketing leaders. With the right tools, marketers can discover untapped market opportunities, target audiences with greater […]
5 Problems Buyer Personas Can Solve In The Age Of Modern Marketing
By Katie Martell, Cintell The concept of a buyer persona in the business world is nothing new. In fact, it originated in the ’90s in the world of software development. The first user persona, named Cathy, was created by famed developer Alan Cooper. The concept made its way firmly into B2B sales and marketing strategies thanks […]
How To Design A Successful Pilot Program (And Why You Need To)
By Dan Hawtof, Blackhawk Engagement Solutions Oftentimes, you need to build a business case in order to get funding for your channel incentive program. A test program is an effective way to win over skeptics and earn executive buy-in for your initiative. Plus, you’ll gain invaluable project management data that can help you roll out […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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