Channel Marketer Report

Special Features

Blackhawk Engagement Solutions Provides Incentives For All Sales Behaviors

Problem: Today, most vendors only incentivize their reseller partners on sales, versus sales behaviors. However, most channel managers know that their best partners are engaged in behaviors that can drive sales, such as lead generation, deal registration and more. So, why not incentivize more than just the end result? Oftentimes, because it’s too complex. According […]

Read More

Striking The Right Balance: Lessons Learned From Revamping A Partner Program

By Jon Whitlock, Senior Director of Channel Marketing, Kaspersky Lab North America In 2015, Kaspersky Lab is ramping up its investment and commitment to partners, and I am deeply involved in the revamp and all its moving parts. With all the ins and outs of structuring a partner program top of mind, here is what […]

Read More

5 Key Benefits Of Content Repurposing

By Matthew McKenzie, Chief Content Officer, Content4Demand Providing buyers with quality content is part and parcel of B2B marketing, yet the process of creating content is often time-consuming and costly. One way to get more bang for your buck is by repurposing existing content into a variety of new formats and delivery channels. For instance, one […]

Read More

Netsertive Helps Bridge The Digital Marketing Divide

The Problem: These days, shoppers search online before they head out to a store. They research their options, compare local offerings and form purchase-defining opinions, but still make their final purchases in-store. When brands and retailers don’t have a strong, coordinated and local online presence, they run the risk of valuable sales opportunities slipping through […]

Read More

Wistia Helps Accelerate Video Creation And Deployment

The Problem: In 2015, 52% of marketers will increase their video efforts, with nearly half taking the responsibility in-house, according to a recent Wistia survey. As more marketers become tasked with developing video content, they will need to learn how to develop effective content as well as measure the impact and ROI of the videos they have […]

Read More

The Future Of Channel Marketing

By Andy Grant, Bowan Arrow  The way in which channel marketers communicate and influence end-users has changed dramatically over the past seven years. Partner marketers understand the importance of a brand and its online reputation. They have adapted their marketing strategies to incorporate modern marketing tactics, ensuring the right messages are reaching the right audiences […]

Read More

Conquering The Social Media Space With Falcon Social

The Problem: Social media is more important than ever for all companies, regardless of their size or industry. However, with the rapidly changing platforms and audiences, confusion is common and daily workflow is interrupted. Marketers, social media managers and digital teams need to become active digital thinkers, and work collaboratively in the social media space. […]

Read More

How Channel Partners Should Invest MDF To Accelerate Profitable Growth

By John DeSarbo, ZS, and Darren Yetzer, Semdrive   Not so long ago, “lunch-and-learns,” sporting events and trade shows were the keys to a channel partner’s marketing success. Marketing was about getting “butts in the seats” — i.e., assembling as many IT buyers in a room as possible in the hope that the sales team […]

Read More

QuickPivot Enables Personalized, Interactive Buyer Journeys

The Problem: More marketers are striving to stand out against competitors by offering more targeted and personalized content and interactions. However, it is sometimes challenging to decipher the plethora of data coming in about prospects, and leverage these insights to tailor experiences. The Solution: QuickPivot is a multichannel marketing solution provider positioned to help marketers to produce […]

Read More

Page 11 of 23« First...910111213...20...Last »