Channel Marketer Report

Special Features

CampaignCore Helps Streamline Local Marketing Planning And Execution

The Problem: Brands and manufacturers rely on their partners and franchise owners to deliver quality experiences to end-user customers. A key facet of these exemplary interactions is providing timely offers, messages and other content that is relevant to target audiences and guides them along the browsing and buying journey seamlessly. However, marketing knowledge and skill […]

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Analyzing The Vendor/Retailer Relationship

By Guy Swarbrick, Senior Consultant, EMEA, Channel Enablers On the surface, it’s a difficult time for any vendor that sells to consumers through traditional retail channels. Household name retailers are disappearing on a regular basis: in the UK, Comet and Jessops have gone in the last six months, with HMV teetering on the brink; Virgin’s […]

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How To Succeed As A SaaS Vendor

By Preciouse Gross, Community Manager, BlueSnap Customer acquisition and retention are integral parts of any business. However, when your business depends on the promise of “no long-term contracts and cancel your subscription at any time,” you have to rely on customer service techniques that will help acquire and maintain long-lasting relationships. This is the case […]

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SproutLoud Offers Localization Tools To Empower Channel Marketers

The Problem: With local searches constituting 24% of all Google queries, and 45% of all Yelp searches happening on a mobile app, the interdependence of brands and local businesses is more evident than ever before. Businesses rely on brands for marketing resources and assets promoting the products and services that bring customers through the door. […]

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Channel Marketing Is Broken

By Jared Shusterman, Managing Partner and CEO, SproutLoud Channel marketing is broken. There. Someone had to say it. Yes, it’s an over-generalization. And certainly anyone reading this post can name companies doing channel marketing well — possibly even a few doing it very well. Largely speaking, however, there are many channel marketing managers struggling to […]

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MyITAssessment Helps Connect End-Users To Channel Solutions

The Problem: Executives managing an enterprise IT organization sometimes struggle to find the right solutions for their unique environments. They need detailed intelligence regarding how their network works. But sometimes monitoring is not enough — they need actionable data to help connect them to optimal solutions. Similarly, VARs need to do a better job at […]

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For Manufacturers, Channel Sales Stem From Aligned Social Media Strategies

By Tom Jacobs, President, Jacobs Agency Manufacturers have long nurtured channel relationships with added-value tools and programs. But until recently, communicating or sharing those tools to their partners sometimes was a clunky, hard-to-measure effort. Today, social media makes it easier than ever for manufacturers to streamline communication to their channel partners. And the “sharing” nature […]

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Avangate Helps Software And SaaS Vendors Keep Pace With Cloud Trends

The Problem: Software publishers are deeply impacted by the increased adoption of cloud and mobile technologies, resulting in SaaS and cloud services options. With the advent of digital delivery, the publisher is now brought directly into a relationship with the end-customer, bypassing traditional channel partners and threatening to undo years of channel investment on both […]

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Why Data Integration Is The Secret To Business Success

By Lance Speck, VP and General Manager, Integration Products, Pervasive Software  What is your data integration strategy? If you’re at a loss for words, don’t worry. Many organizations don’t even realize how data integration can help them. If you do have an integration strategy, you need to consider how data trends are evolving and how […]

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Channel Marketing Changing Direction

By Lawrence M. Walsh Here are some channel truisms about marketing: Solution providers are terrible marketers. They don’t invest in marketing. They don’t frame their value propositions beyond their technical skill sets. And they have unrealistic expectations for the returns on their marketing investments. Vendors, on the other hand, are myopic marketers. They’re most concerned […]

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