Channel Marketer Report

Special Features

Partnerpedia Offers Platform To Build Partner Ecosystems, Drive SaaS Growth

The Problem: More organizations are noting the benefits of making enterprise applications, data and resources available in the cloud. In fact, recent research from CompTIA indicated that 63% of IT organizations are focusing on establishing cloud-based delivery models within the next year. However, once organizations make apps and cloud-based services available to end-users, how can […]

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The Cloud And Managed Services: The Incentive Impact

Industry shifts and market changes — such as the continued shift to cloud operations and managed services — also are motivating vendors to rethink their incentive strategies. Rather than implementing short-term initiatives, organizations are honing in on more long-term, loyalty-generating strategies that will contribute to yearly lead gen and sales goals.

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Act-On Software Launches Online and Social Media Tracking Tool

The Problem: The continued proliferation of end-user data across digital and physical channels has led to a new level of complexity for channel marketers. Online marketing strategies, such as search engine marketing and optimization, social media, and digital content present opportunities for organizations to optimize lead and demand gen efforts. However, poor reporting and visibility […]

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Socialize Your Stuff Helps Companies Drive Thought Leadership Via Social Digests

The Problem: Sales come from the conversations sales and marketing teams have with customers. Now more than ever, industry analysts and executives are pointing to social networks to initiate those conversations and build those relationships. In order to get those conversations started, companies need high value content and a way to remind prospects and current […]

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How To Get Vendors To Sell Your Services

By Ed Thompson, Director of Demand Generation, The Pedowitz Group Editor’s Note: Due to a special arrangement with CRN, Channel Marketer Report is publishing a recent article from the site, written by Ed Thompson of the Pedowitz Group. On the surface, reselling a vendor’s products is a relatively straightforward process. I source a lead, work […]

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5 Steps To Dynamic And Executable Partner Plans

By Mike Ruff, Associate, CTX Resources   When times are tough and resources are thin, leveraging channel relationships is often a force multiplier. But engaging with a partner in a joint business development initiative can be a minefield of shattered expectations for both vendor and partner. According to Ian MacMillan, Wharton Professor of Innovation and […]

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ReadyContacts Provides Resources To Offer Actionable Leads And Contact Databases To Partners

The Problem: A vast majority (85%) of organizations say their customer and prospect data is incorrect, out-of-date and/or obsolete, according to research from DemandGen Report. As channel players aim to build networks of active and loyal partners, it is vital that they have access to the right contact information at all times.

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ChannelViews: 5 Tips for Spring Cleaning Your Partner Program

 By Erich Flynn, CEO, TreeHouse Interactive Now that the new year is in full swing, it’s a good time to look at your partner program and make adjustments. Whether you do it now or later, you should review your program at least once per year. Here are some review items to get you started.

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SharedVue Provides Inbound & Outbound Marketing Functionalities For Channel Partners

The Problem: The gap between vendor content and partner marketing experience and resources has created a daunting hurdle for organizations across the channel. In fact, research from SharedVue reveals that 63% of solution providers have no internal marketing resources. VARs and resellers not only require hard-hitting content, but also the ability to receive updated marketing […]

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Channel IQ Aims To Help Glean Insight On Competitive Information

The Problem: Manufacturers are poised with the challenge to stand out among competitors in an extremely crowded space. Especially within industries including consumer electronics, POS hardware and others technology markets, new models are seemingly released on a daily basis. The powers of the Internet also have provided end-users/consumers with countless resources to compare prices and […]

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