Special Features
Zift Solutions Augments Social Media Syndication Offering
The Problem: Social networks, such as Twitter and LinkedIn, are becoming prime outlets for marketers to syndicate content, build awareness and generate leads. But establishing meaningful and genuine relationships with partners, customers and prospects is sometimes an extensive and time-consuming process. As a result, marketers who wear many hats are forced to address more urgent […]
Developing A Game Plan For Your Channel Incentive Programs
By Deb Broderson, VP of Engagement Marketing, Perks First, let me say that while there is a science to motivation, we aren’t talking about rocket science. It may not be easy, but with the right planning, inputs, governance and processes in place, you can improve participation rates and achieve the ROI needed to reach your business objectives. Some of […]
ContentMX Mobile App Enables Seamless Content Sharing
The Problem: Companies often struggle with creating and sharing enough content to sustain a successful content marketing strategy to and through their partner networks. Some channel enablement solutions focus on distributing vendor content to partner sites, while others are simply tools that give partners the ability to run their own marketing programs. The Solution: […]
Trapit Streamlines Content Curation
The Problem: Up to 57% of marketers share 10 or more pieces of content every day to engage their customers, according to research from Trapit. However, 45% of marketers say they typically don’t meet their curation goals and are not equipped to share the variety or number of resources they should. The Solution: Trapit has […]
Why Your Partner Marketing Is Broken And What To Do About It
By Jared Shusterman, CEO and Managing Partner, SproutLoud In late April at the Channel Focus Conference in Phoenix, I was reminded of an article I wrote a year ago about inefficient channel marketing programs…at risk of sounding like a broken record, I have to talk about this again, and in more depth. It’s worth repeating […]
The Channel Partner Model For Driving Connected Security
By Marvin Blough, VP Channels and Alliances, Dell Software Group The security landscape continues to change dramatically and customers are dealing with new, difficult and complex threats every day. Cyber criminals are attacking more frequently and launching new and unprecedented types of attacks. At the same time, there’s pressure on IT security staff to deliver […]
ON24 Unveils Webinar Engagement Score, Integration Service
The Problem: The webinar has been spotlighted as tried and true marketing channel to effectively engage prospects and partners. But with buyers today becoming more savvy and analytical during the buying journey, there are several factors businesses need to consider while planning, promoting and following up after presentations. The Solution: ON24, a provider of webinar and […]
Zerista Meeting Hub Helps Companies Get The Most Out Of Events
The Problem: Planning and executing events can be a daunting process. Yet partner summits and annual user conferences are an integral part of companies’ sales and marketing efforts. To ensure they — and their sponsors — get the most out of their events, companies need cohesive solutions that offer content, resources and updates to event […]
Beyond Customer Feedback: The Keys to Knowing What Your Customer Really Wants
Kent Potts, EVP Marketing, Skura Corporation Today’s enterprise sales and marketing teams face some very unique challenges. The advancement of technology, the expectation of marketing materials to be readily available online and the expanding social ecosystem that provides insight and clues into prospective customers make the role of these departments more multi-faceted than ever before. […]
Generating Channel Leads Through Content
By Patricia Hume, President, Trapit Over a long career, most of my time has been spent managing channel operations for some of the best — IBM, SAP, and Avaya among them — drawn by the challenge of helping the business grow through the reach of “alternatives” to direct sales; distributors, resellers, service providers and others. […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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