Special Features
To Redefine And Optimize The Way You Manage Your Channel Programs, Check The Data
By Leah Allen, Vice President of Growth Marketing, Model N Now more than ever companies should be looking at ways to tighten up revenue operations to stay agile and be ready to bounce back when things return to normal. For most high-tech companies, channel sales typically represent 70% or more of an organization’s revenue. Companies […]
HPE Global Network Of Digital Agencies Enables Full Spectrum Of Partner Marketers
Digital marketing agencies comprise a key component of an enhanced comprehensive channel marketing program from Hewlett Packard Enterprise. To help partners expand revenue opportunities, accelerate delivery and transform client relationships as they go to market with a number of ‘as-a-Service’ offerings, HPE is providing easier and more affordable access to a global network of channel-proficient […]
Gigamon’s Channel-First Strategy Boosts Partner Business 35%
The successful transition of Gigamon from a partner-friendly vendor to a channel-first company has led to robust partner growth. In the first year alone, Gigamon’s channel business grew more than 35%. In addition to the increased revenue, Gigamon, a provider of network visibility and analytics on all information-in-motion, is also reporting growth of channel-initiated business […]
Marketing Certification: 3 Simple Steps To Drive Increased Partner Demand Generation (Because Partners Are Listening Now)
By Claudio Ayub, Chief Strategy Officer, Perks WW Channel Vendors provide marketing automation tools and content in abundance to their partners across different stages of the sales cycle. However, many partners don’t really know what to do with them. Indeed, a recent SiriusDecisions’ survey concluded that only 17% of partners really use these tools. How […]
Tanium Builds Persona-Supporting Portal To Engage And Enable Channel Partners
It might take more than a big pat-on-the-back from a single partner before Tanium, a unified endpoint management and security platform provider, can claim “mission accomplished” on the launch of its new portal. But the high praise indeed that was sent to a regional vice president at the company after it rolled out its first-ever […]
Versium Reach Enables Identity Matching To Build Data Enhanced Audiences
Versium REACH is an easy-to-use marketing tool powered by Versium’s advanced identity graph that allows B2B marketers to build niche custom audiences. Through the REACH platform, marketers can identify, understand, and reach their ideal customers. BACK-OF-THE-BOX DETAILS Versium uses powerful identity matching to create custom, data enhanced marketing audiences to be used for paid social […]
EnGenius Expands Channel Account Manager Team To Optimize Partner Success
Behind every successful partner is a dedicated channel account manager. While that may not be the most common coffee cup slogan, you might see it on desks at EnGenius, a voice and data solution provider. Focused primarily on the small and midsize market, EnGenius is striving to boost its business by providing clients with affordable […]
How Channel Marketers Must Navigate Today’s New Normal
By Meaghan Sullivan, Head of General Business and Global Partner Marketing, SAP While it might be a stretch to say we’ve “settled” into a new normal, many U.S. businesses have adapted over the past few months to acclimate to the challenges posed by today’s environment. As marketers, we’ve adjusted our strategy to connect with clients […]
With Some Channel Resellers Dormant, OEMs Turn to Training and Education Incentives
By Tom Silk, Chief Executive Officer, WorkStride FACT 1 — All channel marketing champions know the importance of incorporating learning and education into at least part of their overall channel partner strategy. FACT 2 — It’s super hard to get the folks in the field to pay attention to optional training. I remember a conversation early on in […]
Aprimo Offers Promotional Materials Management Solution For Life Sciences
Aprimo for Life Sciences is the industry’s first promotional materials management solution that combines AI-powered work management with collaboration, markup, and digital asset management capabilities. The solution enables teams across departments and geographies to collaborate, enrich, and review content for regulatory approval and then manage that content throughout its lifecycle. Features/Functions Aprimo for Life Sciences encompasses […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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