Special Features
Channel Check-Up: The Key to Being Nimble Through Transition – Understand, Ask, Communicate
By Theresa Caragol, Founder and CEO, AchieveUnite The outbreak of the CoronaVirus has thrust us into the midst of transition. Feelings of anxiety and resistance are being addressed – and sometimes heightened — by seeking creative and innovative solutions.. The good news – we are all in it together. So how do we navigate and remain […]
Okta Strives To Boost Partners’ Digital Marketing Capabilities With New Marketing Hub
At the end of March, Okta, an independent provider of identity solutions for the enterprise, announced major updates and additions to its Okta Partner Connect program. “Our ecosystem continues to expand globally, through new strategic initiatives and an enhanced focus on distribution,” said Patrick McCue, Okta’s Senior Vice President of Worldwide Partnerships, in a press release. “We […]
New Buyer Journeys For Business Outcome Solutions Require Remaking The Channel
While everything old is obviously NOT new again about the solutions and services that IT buyers are seeking or the way they shop for them, channel organizations continue to struggle with same ol’ same ol’ challenges. In its 2020 State of Partnering report, PartnerPath, a consulting firm, identified six major trends that are shaking up […]
Predictive Analytics Boosts Effectiveness Of ABM With Channel Partner Programs
Through-partner account-based marketing initiatives are gaining steam, especially when prospective customers are identified with the help of predictive analytics solutions. Pointing partners in the direction of more-likely buyers is dramatically boosting the conversion of marketing qualified leads (MQL) to sales qualified leads (SQL). At MRP, a marketing services provider, the application of predictive analytics with […]
Channel Check-Up: Don’t Give Up On These New Year Resolutions
Five strategies to kick off a new ‘roaring twenties’ By Theresa Caragol, Founder and CEO, AchieveUnite It’s happened again… with Thanksgiving, Christmas and New Year celebrations you have over indulged and are still recovering from the party hangovers (we won’t tell). The obligatory New Year resolutions have been made and no doubt include health and fitness […]
How ASG Adjusts Channel Program To Focus Partners On Business Unit Buyers
If there’s a memo that channel leader Wayne Monk didn’t miss, it’s the one that technology buying power is shifting steadily from IT department to line-of-business decision makers. Witnessing first-hand that business unit buyers are accounting for an increasing share of sales, and expecting the trend to continue as forecast, Monk, senior vice president, global […]
To Optimize Client List Sharing With Partners, You Gotta Start With Building Trust
By Sean Blanda, Director of Content, Crossbeam For such a touch-and-go relationship, it’s funny we call it “channel partnership.” Most partner relationships are a bit of a dance. We want to help one another, but there’s a bit of a mistrust at play. In a perfect world, you and your partner would both share all […]
Heather K. Margolis: It’s Time To Think Differently About Partner Demand Generation
Heather K. Margolis, founder and CEO of Channel Maven, is a renowned member of the channel marketing vanguard. At companies including EMC, EqualLogic and Dell, she spearheaded initiatives that resulted in smarter channel programs. For more than a decade, Channel Maven has been a go-to provider of strategic channel marketing communications to channel and Partner […]
To Optimize Your Partner Marketing Program, Start With An Audit
By David Pereira, President and CEO, GET LIFT Agency Channel marketing leaders are always striving to improve their partner marketing programs in an effort to increase pipeline and engagement. One of the best ways to identify areas of optimization is to have an experienced, outside third-party do a thorough audit and assessment of your channel […]
Citrix Kickstart Program Boosts Ready-To-Market Partners’ Demand Gen Efforts
At the SiriusDecisions Summit earlier this year, the Citrix Partner Kickstart initiative was selected as a Channel Marketing Program of the Year. Citrix, a digital workspace platform supplier, launched the comprehensive program in 2018 to help partners generate demand and accelerate opportunities by providing them with marketing and enablement resources and training and support for […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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