Channel Marketer Report

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Impact, Partner And Influencer Marketing Technology Supplier, Fueling Growth With $75 Million Investment

Impact, a partnership automation solution provider, announced a $75 million investment led by Providence Strategic Growth (PSG), the growth equity affiliate of Providence Equity Partners. The new funding will accelerate platform development, further go-to-market and regional expansion, and fuel both organic and inorganic growth. Impact accelerates enterprise growth by scaling discovery, recruitment, onboarding, engagement and […]

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Convey Services Offers Networked Portal Technology As Stand-Alone PRM Solution

Convey Services, which manages networks of connected content and marketing portals, has expanded availability of its portal technology. The company is rolling out its networked portal solutions as stand-alone partner relationship management (PRM) systems, customer resource centers, internal knowledge centers, and membership platforms. Convey’s portal networks are currently deployed in the telecommunications, cloud and IT […]

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Zift Creates Strategic Partner Program To Offer Ecosystem Of Agencies, Applications, Services Providers

Zift Solutions, an enterprise channel management provider, has launched a new strategic partner program to connect its customers to an ecosystem of agencies, applications, and service providers. Current and new Zift Solutions customers will be able to choose from a menu of agency, technology, and service providers, such as AchieveUnite, Bombora, and Televerde, to enhance their channel programs […]

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Spring Release Of TIE Kinetix’s FLOW Platform Offers Enhanced Capabilities To Optimize Personalization

TIE Kinetix, a partner automation solutions provider, has added a number of new features and capabilities to its FLOW platform to optimize and personalize the partner and supplier journey. With its Spring Release, FLOW enables portal administrators to more efficiently and efficiently present partners with a personalized portal experience and optimize with-and through-channel marketing and […]

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Comprehensive Roll-Out Campaign Boosts Adoption Of TBI Partner Marketing Center

Six months into the launch of a GDPR-compliant through-channel marketing automation (TCMA) tool, TBI, the privately-owned master agent of technology solutions, is describing the initiative as a resounding success. As of early April, TBI’s Partner Marketing Center (PMC) had 300-plus users who had shared 200 campaigns and more than 100,000 emails. The roll-out of the […]

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Impartner Launches PRM Solution Tailored To Integrate With Microsoft CRM Technology

Impartner, a partner relationship management technology provider, is launching Impartner PRM for Microsoft Dynamics 365, a solution specifically tailored to integrate tightly with Microsoft’s customer relationship management (CRM) solution at a native level. The new offering, developed in collaboration with Microsoft, offers an integrated technology solution to help customers accelerate both direct and indirect sales […]

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Veeam Boosts Partner Program With New Learning Platform, Expanded Marketing Support Tools And Services

Veeam Software, a backup solutions provider, has made a number of enhancements to its North American ProPartner program. As a 100 percent channel company, Veeam is making major investments in its partner ecosystem to reinforce its commitment to the success and profitability of its partners. Key enhancements to the Veeam Partner Program include Veeam IQ, […]

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Datto Enhances Unified Datto/Autotask Partner Program

Datto, Inc. a leading provider of total data protection solutions, has completed the unification of the Datto and Autotask partner programs. The two companies merged in 2017. The company also announced a number of enhancements to the shared program. In a blog posted earlier this year, Samantha Ciaccia, partner marketing manager, reported that Datto’s Global […]

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KeyedIn Builds New Portal To Support Global Expansion Of Channel Program

KeyedIn, a provider of SaaS solutions for project portfolio management and professional services automation, has launched a new worldwide channel partner program and portal called PartnerUp. With PartnerUp, KeyedIn is providing partners with a portal that serves as a one-stop repository of co-branded materials, registration, training and certifications. “With just one-click, our partners now have […]

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What Is Channel Sales? According To Google, That’s The Most Frequently Asked Channel-Related Question

By Peter Ganza, Director of Marketing, Magentrix I always suspected there were basic questions about the channel which continue to be asked. So at Magentrix we took it upon ourselves to discover what those questions are. We commissioned a report from one of the top search query firms on the most commonly asked channel questions on […]

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