Branding
Flexible Co-Branding Guidelines Can Be Key To Winning Channel Partner Marketing Support
Protecting brand integrity is mission-critical to optimizing market positioning and differentiation. But for companies that rely heavily on channel partners to market and sell their products and services, loosening the reins on their co-branding guidelines might be a good idea. In an article written for Channel Marketer Report earlier this year, Mike Moore, VP of Channel Strategy at Averetek, […]
There Are Two Types of CMOs When It Comes to Channel Marketing. Which Is Yours?
By Mike Moore, VP of Channel Strategy at Averetek No matter what role you hold in your company, having the support of the C-level executive you roll up into makes your job easier, especially when it comes to securing funds and resources for programs and campaigns. But before you go make your pitch, it’s important […]
Why Prescribed and Personalized Marketing Is Needed for the Channel
By Jeff Mesnik, CEO, ContentMX As a technology marketer, you know that building demand generation campaigns takes planning and coordination. Your message is deliberate and coordinated and the sequence and timing of communications are relevant and important. Demand generation is filled with both long term and short term strategies, all for the purpose of identifying […]
Using Your Blog To Promote Valuable Channel Content
By Scott Yates, Founder, BlogMutt Let’s say you have a son or daughter graduating from college. This is a great accomplishment, and you and your child will understandably want to announce it in some special way, possibly with printed cards created just for the occasion. That’s great. Now, let’s also say that you visit a […]
Partner Channel Manager For Metafile Shares Company Training Methods
The debate of “partner quality versus partner quantity” has been constant in the channel ecosystem. While it is easy to garner a network of thousands of partners, developing a solid community of loyal and profitable VARs is an entirely different story. That is why Metafile, a document management solution provider, takes a crawl-walk-run approach to […]
Dell Goes Private In $24.4 Billion Deal
Dell Inc., today announced that it has signed a definitive merger agreement in which the company will be acquired by Michael Dell, Founder, Chairman and CEO of the company, and Silver Lake, a global technology investment firm. The deal is valued at approximately $24.4 billion, with each stockholder receiving $13.65 per share, according to a […]
Refining Localized Marketing To Boost Channel Revenue
A key benefit for organizations that develop a network of channel partners and affiliates is that they have more means to extend brand messaging and drive product/service awareness to new markets. However, to truly succeed at reaching specific audiences in particular geographic areas, vendors must empower partners to go-to-market, both via traditional means such as […]
ChannelCandy Provides Branded Mobile Apps To Channel Organizations
The Problem: More sales teams are on the go, attending conferences and visiting customers and prospects worldwide. In turn, many organizations are seeking optimal tools and solutions to make channel information available via tablets and smartphones. As of July 2012, more than half (55.5%) of mobile subscribers own a smartphone, according to Nielsen. Furthermore, Javelin […]
Digium Drives Partner Leadership With Content Syndication
Vendors and OEMs are feeling the pressure to optimize content marketing strategies and stand apart from competitors in a crowded marketplace. While developing memorable and compelling thought leadership via white papers, E-books, webinars, and even infographics and blogs, is a daunting task in itself, distributing content to partners efficiently is a whole other struggle for […]
Developing An Optimal Brand Strategy Across The Channel
A top challenge for channel marketers from both the OEM/vendor and VAR/reseller perspective is deciding on an optimal branding strategy that is accurate and fair to both parties. While channel participants have the same goal of increasing mindshare and improving up-sell and cross sell opportunities, some partners fall flat in creating compelling, brand-savvy campaigns and […]
