The Problem: More sales teams are on the go, attending conferences and visiting customers and prospects worldwide. In turn, many organizations are seeking optimal tools and solutions to make channel information available via tablets and smartphones. As of July 2012, more than half (55.5%) of mobile subscribers own a smartphone, according to Nielsen. Furthermore, Javelin […]
Vendors and OEMs are feeling the pressure to optimize content marketing strategies and stand apart from competitors in a crowded marketplace. While developing memorable and compelling thought leadership via white papers, E-books, webinars, and even infographics and blogs, is a daunting task in itself, distributing content to partners efficiently is a whole other struggle for […]
A top challenge for channel marketers from both the OEM/vendor and VAR/reseller perspective is deciding on an optimal branding strategy that is accurate and fair to both parties. While channel participants have the same goal of increasing mindshare and improving up-sell and cross sell opportunities, some partners fall flat in creating compelling, brand-savvy campaigns and […]