Channel Marketer Report

Channel Consultancies

To Recruit Partners More Effectively, Develop Ideal Reseller Personas First

SaaSMAX, a channel-focused services provider, has been sharing insights into the process of more effectively and efficiently building channel ecosystems by developing robust ideal reseller personas. In a series of webcasts, the company has shared detailed instruction on the criteria to include in a partner persona and recommendations on how to find and contact appropriate […]

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Partner Program Technology And Services Companies Form Channel Marketplace

The Channel Marketplace, an online and human-driven resource that enables technology vendors to access solutions and expertise that address their indirect go-to-market opportunities and challenges has been formed by a group of 10 channel technology and services companies. The Channel Marketplace features a concierge service, in which real people will help technology vendors and channel […]

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Channel Foundations: A Back To Basics Guide for Channel Leaders

The channel didn’t need a pandemic to compel channel leaders re-think how they go to market through and with their partner ecosystems.  To successfully cross the paths of business-unit decision makers on their anything-but-Waze-directed buyer’s journey, vendors and their partners have had to become increasingly agile and spontaneous. But to ensure that vendor and partner […]

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Michelle Gunter Joins Partner Perspectives As Executive Vice President

Partner Perspectives, a global management consulting agency, has named Michelle Gunter as Executive Vice President. Gunter has more than 20 years in the industry, holding numerous sales and channel leadership roles. Prior to joining Partner Perspectives, Gunter was Senior Vice President, Client Services, Global Partner Channels with MarketStar, a global Sales as a Service company. […]

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Zift Creates Strategic Partner Program To Offer Ecosystem Of Agencies, Applications, Services Providers

Zift Solutions, an enterprise channel management provider, has launched a new strategic partner program to connect its customers to an ecosystem of agencies, applications, and service providers. Current and new Zift Solutions customers will be able to choose from a menu of agency, technology, and service providers, such as AchieveUnite, Bombora, and Televerde, to enhance their channel programs […]

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The Alliance of Channel Women Teams with AchieveUnite to Offer Leadership Training Program

The Alliance of Channel Women (ACW), a not-for-profit organization of women who are in leadership, ownership and revenue-generating roles in the indirect sales channel of the telecom and IT industry, is partnering with AchieveUnite, a partner advisory company, to deliver a new virtual leadership program to its members. This first offering in this new program […]

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ZINFI Invites Marketing Agencies, Channel Consultants to Resell, Set Up and Configure Its Channel Management Solutions

ZINFI Technologies, Inc., a supplier of unified channel management solutions, is enabling marketing agencies, channel consultants, and CRM system integrators to set up and configure the ZINFI platform on behalf of their clients. ZINFI recognizes that many vendors lack the internal resources to create and upload sufficient content to optimize channel marketing solutions, or to […]

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Carol Giles Neslund Joins as a Principal at PartnerPath

PartnerPath, a leading provider of channel design and execution services, announced that Carol Giles Neslund has joined as a Principal of the firm. Neslund brings deep experience in sales strategy, route-to-market planning and leadership development that will help PartnerPath clients capitalize on channel growth opportunities.   Neslund’s executive and channel leadership roles with technology companies (Avaya, Seagate […]

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What Happens When You Build It — And They Don’t Come? The Case for Partner-First Channel Marketing Portals

By Cameron Avery, Senior Vice President of Business Development, Zift Solutions We all know the famous line from the film Field of Dreams: “If you build it, they will come.” While that magic may work with the ghosts of baseball, it doesn’t hold up with channel partner marketing portals. Far too many channel organizations discover this […]

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Channel Management for Hire

By Norma Watenpaugh, founding principal and CEO, Phoenix Consulting Group If you are like most channel management organizations, you are continually pressed to do more with less.  Although two-third of IT products and services are sold through channels, my guess is that you don’t have two thirds of the sales and marketing budget to enable […]

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