Channel Marketer Report

Channel Marketing

To Optimize Your Partner Marketing Program, Start With An Audit

By David Pereira, President and CEO, GET LIFT Agency Channel marketing leaders are always striving to improve their partner marketing programs in an effort to increase pipeline and engagement. One of the best ways to identify areas of optimization is to have an experienced, outside third-party do a thorough audit and assessment of your channel […]

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Citrix Kickstart Program Boosts Ready-To-Market Partners’ Demand Gen Efforts

At the SiriusDecisions Summit earlier this year, the Citrix Partner Kickstart initiative was selected as a Channel Marketing Program of the Year. Citrix, a digital workspace platform supplier, launched the comprehensive program in 2018 to help partners generate demand and accelerate opportunities by providing them with marketing and enablement resources and training and support for […]

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Influencer Partner Programs Gaining Traction With B2B Marketers

The role of non-transacting partners – especially influencers – is expanding greatly, according to Jay McBain, Forrester’s principal analyst of channel, partnerships and alliances. In a Forrester study published earlier this year, McBain is advising channel leaders to re-examine the mix of their partner population and take steps to amend it with a good mix […]

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Cisco Enhances Marketing Velocity Program To Follow B2B Buyers’ Digital Journey

For any channel marketer trying to compete with Cisco’s Marketing Velocity program, the IT, networking and cybersecurity solutions provider isn’t making it easy. In addition to connecting and integrating the components of Marketing Velocity, its best-in-class channel program under one offering, the company added a new co-marketing service that supports insight-driven joint planning to enable […]

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Axcient Offers Marketing Enablement Portal To Help MSPs Drive More Sales

Axcient, a business availability and cloud migration solutions provider, has introduced a new marketing enablement tool for its partner community. The Axcient Marketing Portal (AMP) enables managed services providers (MSPs) to build comprehensive marketing programs simply and scale their company’s marketing efforts. “Marketing is an essential function to drive more sales,” said Axcient’s Director of Product […]

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Online And Social Media Best Practices To Be Shared at Canadian Channel Partners Conference

The fourth annual Canadian Channel Partners Conference will convene in Toronto, October  24. The one-day meeting of telecommunication, IT, cloud, cyber security and emerging technology channel partners will feature a variety of sessions on 2020 trends and best practices. Channel marketer best-practices will be addressed in a session on how to leverage online and social […]

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Zadara Strives To Market Storage-As-A-Service Through Partner Network

Zadara, an enterprise storage-as-a-service company, has launched a full-featured program to expand business opportunities for channel partners by enabling them to offer simplified enterprise storage-as-a-service. “The Zadara Service Program was created with this in mind,” said Roland Serna, vice president of channel sales and alliances, “that channel partners are trying to pivot their businesses to […]

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ChannelWeek On-Demand: Choose, Engage And Enable Partners With More Precision

A more selective approach to recruiting and engaging channel partners was a key message shared by presenters during ChannelWeek, an online event hosted before the Labor Day holiday by Channel Marketer Report and its sister publication, Demand Gen Report. To more effectively address increasingly demanding B2B buyers, especially those in business units, vendors should be […]

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Calling All Channel Champions: It’s Time To Get Your ABM On!

By Latane Conant, 6sense Any successful company knows that one of its most valuable relationships is with its channel partners. In fact, 75% of B2B sales will be done through some type of channel, so it’s a huge revenue-generating opportunity for many of us. We know our channel partners are an extension of our sales team, but because […]

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xAmplify Earns Certified Integration Designation With Marketo Engage; Added To LaunchPoint Ecosystem

xAmplify, a through-channel marketing automation (TCMA) solution provider, has announced its certified integration with Marketo Engage and addition to the LaunchPoint by Marketo ecosystem. xAmplify’s integration into Marketo Engage is designed to extend the data capturing capabilities of Marketo Engage to channel-capable customers seeking access to both channel partner participation metrics and partner pipeline analytics, […]

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