Channel Marketer Report

Channel Marketing

Zift Acquires Elastic Grid; Deepens Concierge and Managed Services Offerings

Zift Solutions, a leading supplier of enterprise channel management solutions, has acquired Elastic Grid, a cloud-based channel marketing platform backed by creative services. “With the acquisition, Zift furthers its commitment to delivering the very best technology, services and support to drive real channel success for customers — and solidifies its position as a forward-thinking channel […]

Read More

Why Prescribed and Personalized Marketing Is Needed for the Channel

By Jeff Mesnik, CEO, ContentMX As a technology marketer, you know that building demand generation campaigns takes planning and coordination. Your message is deliberate and coordinated and the sequence and timing of communications are relevant and important. Demand generation is filled with both long term and short term strategies, all for the purpose of identifying […]

Read More

Case Study: To Win SMB Business, Xerox Overhauls Channel Partner Platform

With more than 5,000 partners helping to boost Xerox’s global annual sales to $11 billion, it’s hard to imagine that the enterprise operated anything less than a well-run channel program. But when the company determined that the small and midsize business segment represented a significant opportunity for growth – and that 75% of the overall […]

Read More

Channel Management for Hire

By Norma Watenpaugh, founding principal and CEO, Phoenix Consulting Group If you are like most channel management organizations, you are continually pressed to do more with less.  Although two-third of IT products and services are sold through channels, my guess is that you don’t have two thirds of the sales and marketing budget to enable […]

Read More

ZINFI Enhances PRM Platform with Advanced Content Management Capabilities

ZINFI Technologies, a leading supplier of unified channel management solutions, has enhanced its partner relationship management platform with advanced content management capabilities. The platform’s new capabilities include advanced content filtering options for various users. New content approval management capabilities allow greater collaboration by channel organizations and their agencies. And the platform features updated print-quality asset […]

Read More

TIE Kinetix All-in-One Partner Automation Platform Enables Seamless Channel Marketing

Problem:  Successfully executing channel marketing initiatives can be a challenge for organizations, large or small. Not only are you relying on partners to actively market your products and generate demand, but do so in a way that represents your brand accurately. The simple truth is that most can’t, due to limited time, skills and resources. […]

Read More

As Purpose-Built PRM Technology Proves Value to Vendors, More Solutions Flow to Market

The days of channel executives cobbling together a stack of off-the-shelf and home-grown solutions to just barely support their staff and partners seem to be coming to an end. With indirect sales team accounting for the lion’s share of B2B revenue, vendor demand for high-performing, purpose-built channel solutions is being met by a growing number […]

Read More

James F. DeSocio, former Relayware Exec, Named CEO of Intellinetics

James F. DeSocio, who was most recently, the chief revenue officer at Relayware, has been named president and chief executive officer of Intellinetics. He has also been appointed to the company’s board of directors. Intellinetics, a Columbus, OH, software company, offers a platform that supports document-centric processes for embedded work teams in businesses of any […]

Read More

Channel Marketing Track Added to B2B Marketing Exchange Agenda

The B2B Marketing Exchange a premier event for marketers managing the complex sales cycles and group buying realities common today, is expanding its 2018 agenda to include sessions and workshops on channel marketing. “Considering that as much as 65% to 75% of all B2B revenue is generated through indirect sales teams, it’s critical that all […]

Read More

Vendors Boost Concierge Services to Attract and Support Resource-Strapped Partners

Despite the development of user-friendly partner relationship management solutions, channel marketing management technology, and increasingly intuitive portals intended to make it easier for partners to work with the vendors they represent, brands are finding it necessary to offer even more personal touches. Concierge programs, which can range from answering simple questions about accessing those partner […]

Read More

Page 1 of 2112345...1020...Last »