Channel Marketer Report

Channel Marketing

TIE Kinetix Partners with Google to Launch Digital Marketing Transformation for the Channel Program

TIE Kinetix, a partner automation solution provider, announced an exclusive digital marketing transformation program. Developed and delivered in partnership with Google, the program is designed to help channel organizations help their partners adopt digital marketing best practices. The Digital Marketing Transformation for the Channel program was specifically developed for and is limited to organizations with […]

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Thoughtonomy Launches New Partner Portal to Support Enhanced Channel Program

Thoughtonomy, a leading intelligent automation platform provider, has launched a new partner portal to support its enhanced channel program. The portal, which is built on the Channeltivity partner relationship management software platform, is a key component of the company’s shift toward a 100% indirect sales model. In February, Thoughtonomy announced that, as part of its […]

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Datto Expands MarketNow Channel Support Program with Four New Offerings

Datto, Inc. a leading provider of total data protection solutions, has expanded its MarketNow program with four new marketing concierge service packages. The service packages, all provided by Mindmatrix, the channel and sales enablement software company, target very specific partner profiles to better align marketing and sales support. Datto launched MarketNow in June 2017. The program, […]

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New Week-Long Webinar Series Reviews How Brands Master Channel Partner Marketing

Channel Marketer Report (CMR) and Demand Gen Report (DGR) are hosting a week-long webinar series addressing the increasingly level of attention that companies are investing in channel marketing best practices. ChannelWeek: The Indirect Imperative: An Inside Look at Why & How B2B Brands Are Mastering Channel Partner Marketing, will provide experienced channel marketers and demand gen […]

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Performance Horizon Changes Name to Partnerize; Hires New Product VP to Continue Platform Enhancement Program

Performance Horizon, a provider of partner marketing software for global brands, has changed its name to Partnerize. Along with the new name, the company has introduced a series of product enhancements to its flagship partner management platform. The company’s decision to change its branding and update its offering reflects both its single-minded focus on making partnerships […]

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ESET Marketing Center Eases Partner Co-Branding, Campaign Execution, Prospect Database Management

ESET, an IT security company, is empowering its partners and resellers in North America by providing access to a complete end-to-end marketing partner automation platform. The ESET Marketing Center, which is built on the Mindmatrix platform, allows partners to brand content and resources, deploy email campaigns and manage their prospect database. After announcing a record 40% […]

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Market for Through-Channel Marketing Automation Solutions and Related Services Expected to Reach $4.5 Billion by 2023

Sales of through-channel marketing automation (TCMA) technology, a key component of partner relationship management (PRM) platforms, are expected to rise significantly over the next half decade. According to a recent Forrester report, the market for TCMA solutions will grow to $1.18 billion by 2023, a CAGR of 25.2%. Channel technology companies will generate another $1.3 […]

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ChannelChat: Nutanix Introduces Channel Charter to Help Wider Range of Partners Succeed

A partner program by any other name, well, may not be just any other partner program. When Nutanix announced its Channel Charter at its .NEXT 2018 conference in New Orleans in May, the company wanted to make it clear that it was indeed offering its partners something different. That message is especially important to born-in-the-clouds solutions […]

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Star2Star Implements Zift Platform to Support Marketing-Oriented Partners

Star2Star, a provider of full spectrum communications solutions, is enabling its increasingly marketing-aware partners with a comprehensive set of user-friendly channel marketing and management tools. In addition to providing partners with the capability to optimize their own marketing activities, the new solutions also enable the Star2Star marketing team to expand the level of channel support […]

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Averetek Teams with Aberdeen to Provide Updated Prospect Data to Vendors and their Partners

Averetek, the channel marketing software provider, has enhanced its lead generation platform with market intelligence data from content and technology data provider, Aberdeen. The partnership enables vendors using the Averetek platform to share directly with their channel partners information about prospects including company size, geography and firmographics as well as technographics (technology owned) and decision-making contacts. […]

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