Channel Marketer Report

Channel Marketing

Channel Leaders Have More Options For Program-Supporting Solutions, Forrester Reports

Channel practitioners have an expanded list of channel program solutions from which to choose. According to a recent review by Jay McBain, Principal Analyst of Channels, Partnerships & Ecosystems at Forrester, the number of companies offering channel program boosting solutions ticked up significantly to 159. Forrester’s previous review of the universe of channel technology solutions […]

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HPE Marketing Pro Program Aims To Support Partner Sales Of ‘As-A-Service’ Offerings

Hewlett Packard Enterprise has announced a comprehensive channel marketing program to to help partners expand revenue opportunities, accelerate delivery and transform client relationships as they go to market with a number of ‘as-a-Service’ offerings. The enhanced marketing program was introduced as the company announced new HPE GreenLake cloud services and software. The expanded channel marketing programs and […]

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Nextiva CoNEXtion Partner Demand Suite Strives To Raise The Bar On Channel Marketing Support

MeiLee Langley, the Director/Head of Channel Marketing at Nextiva, doesn’t pull her punches when commenting on the demand gen programs that vendors provide to their partners. In a press release announcing the launch of Nextiva’s CoNEXtion program, she said “Most providers miss the mark when it comes to channel marketing because they fail to arm […]

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Dig Deeper Into Channel Data To Boost Market Development Fund ROI

The hazy view that many channel managers have into their market development fund (MDF) programs has clearly impaired the ability of companies to optimize their investments in them. Channel managers struggle to report on the ROI their MDF programs generate. Learning opportunities to support continuous improvement are missed. And because partners pass on the opportunity […]

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How Channel Marketers Must Navigate Today’s New Normal

By Meaghan Sullivan, Head of General Business and Global Partner Marketing, SAP While it might be a stretch to say we’ve “settled” into a new normal, many U.S. businesses have adapted over the past few months to acclimate to the challenges posed by today’s environment. As marketers, we’ve adjusted our strategy to connect with clients […]

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New Relic Enhances Partner Program To Engage Broader Channel Ecosystem

New Relic, a comprehensive cloud-based observability platform built to help customers create more perfect software, announced enhanced partner programs from the New Relic Partner Network (NRPN). NRPN was designed for ease of engagement and flexible business models, and built for partners to leverage the New Relic observability platform as they go to market with a […]

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ZINFI And ZoomInfo Launch Integrated Account-Based Channel Marketing Solution

ZINFI Technologies, a unified channel management solutions provider and, and ZoomInfo, a global go-to-market (GTM) intelligence solutions company, have launched a fully integrated account-based channel marketing (ABCM) solution for organizations selling indirectly through the channel. As a part of the new integration, ZINFI’s platform will now connect seamlessly to ZoomInfo’s go-to-market solutions allowing vendors to […]

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Okta Strives To Boost Partners’ Digital Marketing Capabilities With New Marketing Hub

At the end of March, Okta, an independent provider of identity solutions for the enterprise, announced major updates and additions to its Okta Partner Connect program. “Our ecosystem continues to expand globally, through new strategic initiatives and an enhanced focus on distribution,” said Patrick McCue, Okta’s Senior Vice President of Worldwide Partnerships, in a press release. “We […]

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Channel Leaders, Partners Aligned On Marketing As Critical COVID-19 Response

Channel leaders and partners are generally aligned on strategies to address the impact that the COVID-19 pandemic is having on their businesses, according to two recent surveys by The 2112 Group, a business strategy and research firm. While the vast majority of channel leaders are committed to leaving their marketing budgets unchanged, partners plan to be […]

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Okta Updates Partner Connect Program With New Sales Engagement and Marketing Resources

Okta, an independent provider of identity for the enterprise, has made major updates and additions to its Okta Partner Connect program to propel partner sales growth in the new fiscal year. Technical sales engagement and marketing resources offer partners new technical programs along with demand generation and marketing opportunities. With the Okta Innovation center, partners can […]

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