Channel Marketer Report

Channel Marketing

10 Tips For Capturing Reseller Loyalty

By Dan Hawtof, EVP, Corporate Business Development, Products & Solutions, parago It’s no secret that getting your reseller partners personally invested in selling your products is good for business. But when parago conducted a recent survey of channel marketers, we found that only 52% of vendors are paying incentives directly to their partner sales reps. […]

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Zift Solutions Acquires Marketing Advocate

Zift Solutions, a provider of channel marketing automation solutions, has acquired Marketing Advocate, one of the key players in the Through-Partner Marketing Automation and channel marketing space. With both teams bringing more than two decades of channel marketing expertise, the acquisition is positioned to help Zift Solutions reaffirm its commitment to facilitating collaborative sales and […]

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Going Viral [Infographic]

In order to stand out in an online ecosystem flooding with content, marketers are focused on creating compelling, viral content. This infographic, courtesy of Best Marketing Degrees, uncovers examples of viral marketing campaigns and how other organizations can implement these best practices. Source: BestMarketingDegrees.org

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Clickability Helps Marketers Manage Content And Track Engagement  

The Problem: More buyers are researching and comparing solutions online, so it is imperative that vendors and their partners create compelling web sites filled with relevant content. However, many businesses, especially smaller resellers, don’t have the financial backing or bandwidth to create these exemplary experiences and understand which visitors are engaging with their content. The Solution: […]

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Paving The Road To Channel Marketing Success

By Jon Whitlock, Director, Channel Marketing, Kaspersky Lab North America It’s true that many VARs often face limited capabilities and bandwidth when it comes to marketing their companies. In fact, recent numbers show that fewer than 10% of B2B resellers have dedicated marketing employees. That’s a high percentage of partners that aren’t fully equipped with […]

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Follow The Money [Infographic]

Marketers are held responsible for generating leads and that will eventually lead to new sales opportunities. However, many marketers still use manual processes to collect and tract prospect data, potentially leading to some lost opportunities. This infographic, courtesy of Integrate, outlines the common roadblocks the marketers who still embrace these manual lead generation processes may face.

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Sungard Increases Deal Registration By 20% With TreeHouse Reseller View PRM

To maximize channel growth and sales, it is imperative that vendors provide seamless access to the information and resources partners need to succeed, including sales tools and training materials, marketing collateral and deal registration. Sungard Availability Services (AS), a provider of IT managed services, information availability consulting services, business continuity management software and disaster recovery […]

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29 Tips To Improve B2B Email Campaign Performance [Infographic]

Email marketing is a key ingredient for marketers across industries and verticals. However, with buyers’ attention spans growing shorter, it is becoming more challenging to capture eyes, and most importantly, dollars. The below infographic, courtesy of Spear Marketing Group, spotlights 29 tips to improve email campaign performance.  

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Marketing Best Practices In The Digital Era

By Chris Gaebler, Kaspersky Lab North America The digital era has brought about tremendous changes to the marketing industry, from content, to ROI, to measurability and everything in between. As marketers it’s our job to evolve with the times and use new and innovative methods to ensure our campaigns are effective and the results are […]

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Social Selling For The Channel

By Patricia Hume, Trapit This is the last in a three part blog series about how an effective content marketing strategy coupled with the delivery of the right content mix can improve channel mind-share, loyalty, and, of course, revenue creation. Let’s dig deeper into social selling for the channel, and how and which technology can […]

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