Channel Marketer Report

Channel Marketing

Allbound Reports Record Fiscal Year Citing Global Strength of Indirect Sales and Channel Partner Programs

Allbound, a leading partner relationship management (PRM) platform provider, announced the results of a record fiscal year, tripling annual recurring revenue (ARR) year-over-year while surpassing 100 customers. Allbound’s growth has in large part been fueled by the success of its customers, as recently displayed from the company’s recognition as the leader in the Partner Management […]

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360insights Acquires Through-Channel, Strengthens Co-op Advertising Platform Capabilities

360insights, a leading supplier of channel management software and channel incentives, promotional analytics and channel insights technology, has acquired Through-Channel, a channel-focused marketing automation solution provider. The acquisition strengthens the existing co-op funds management capabilities of 360insight’s Channel Success Platform. The Through-Channel co-op advertising platform puts brands in control of a feature-rich system with an extensive […]

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Countdown to GDPR: Is Your House in Order? And Your Partners’ Too?

By Mariann McDonagh, CMO, erwin, Inc. The European Union’s Global Data Protection Regulation (GDPR) has a broad wingspan. No company is exempt from its reach, and neither are any members of its partner network. Under the new rules, every company and  its third-party processors – including partners — are now directly and legally obligated to […]

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Channel Marketing Track Makes Strong Debut at B2BMX Conference

Channel marketing was apparently on the mind of many attendees at the 2018 B2B Marketing Exchange in Scottsdale, AZ last week. All of the four sessions included in the conference’s inaugural channel marketing track attracted healthy-size audiences. The channel track featured a who’s who of leading channel marketing executives. Maria Chien, Service Director of Channel […]

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ChannelChat: How Ingram Micro’s Jennifer Anaya Champions Change and Innovation

Jennifer Anaya has a pretty big job. As Ingram Micro’s vice president marketing, North America, her responsibilities include leadership of the U.S. and Export marketing organization and management of branding, corporate communications and marketing for the region. In addition to these and other duties, she also leads and manages the daily operations of Agency Ingram […]

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Partner Survey Says Vendor-Created Content, Marketing Support Needs Work

Partner organizations gave vendors a less than enthusiastic endorsement of the content they provide to support marketing programs. Less than half of the respondents to the 2018 State of Partner Marketing survey by A Fluent Vision (AFV), a sales and marketing consultancy, described the content created by vendors as very or extremely useful. Partners complained […]

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Channel Marketing Veterans to Share Insights at B2BMX Conference

Attendees at the B2B Marketing Exchange, coming to Scottsdale, AZ, February 19-21, will have the opportunity to learn from the experience of leading channel marketing professionals. Joining a panel that will be moderated by Laz Gonzalez, Chief Strategy Officer at Zift Solutions, will be channel veterans Jacqueline Woods, Chief Marketing Officer, IBM Global Business Partners […]

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Marketing Execs Say More Efficient Collaboration Needed to Boost Effective Alliance Partner Marketing Programs

Marketing executives agree that collaborating with alliance partners offers significant benefits. According to a recent survey by WorkSpan, the developer of a shared platform that supports networks for partner ecosystems, marketing with partners can increase lead generation and provide access to new market segments and the prospects within them. But the survey also highlighted many […]

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ChannelChat: dinCloud CMO Ali Din Prioritizes Partner Onboarding to Boost Partner Engagement, Retention

Things are busy at dinCloud, a Cloud Services Provider (CSP) that helps organizations rapidly migrate to the cloud through a strong network of Value Added Resellers (VARs) and Managed Service Providers (MSPs). As the company makes a deeper commitment to hosted spaces, it is expanding its portfolio, says Ali M. Din, CMO, to give its […]

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ChannelChat: Mike Moore and Peter Thomas, authors of Marketing Multiplied, Discuss Inspiration for Their Real-World Guide Book

Channel marketers may finally have their own industry bible. Marketing Multiplied: A real-world guide to Channel Marketing for beginners, practitioners, and executives, is the very first book about the profession, say authors Mike Moore, Averetek’s VP of Strategy, and Peter Thomas, the company’s founder and CEO. The just-published book, which explores how to engage channel […]

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