PowerChord, a through-channel marketing automation supplier, is launching new platform features and digital marketing services. The company’s platform is used by brands and their dealers to rapidly deploy branded website experiences at scale and disseminate omnichannel digital marketing campaigns. PowerChord is piloting new visualization for its platform enabling brands to see highly engaging and easily […]
Digital marketing agencies comprise a key component of an enhanced comprehensive channel marketing program from Hewlett Packard Enterprise. To help partners expand revenue opportunities, accelerate delivery and transform client relationships as they go to market with a number of ‘as-a-Service’ offerings, HPE is providing easier and more affordable access to a global network of channel-proficient […]
By Claudio Ayub, Chief Strategy Officer, Perks WW Channel Vendors provide marketing automation tools and content in abundance to their partners across different stages of the sales cycle. However, many partners don’t really know what to do with them. Indeed, a recent SiriusDecisions’ survey concluded that only 17% of partners really use these tools. How […]
Channel practitioners have an expanded list of channel program solutions from which to choose. According to a recent review by Jay McBain, Principal Analyst of Channels, Partnerships & Ecosystems at Forrester, the number of companies offering channel program boosting solutions ticked up significantly to 159. Forrester’s previous review of the universe of channel technology solutions […]
Hewlett Packard Enterprise has announced a comprehensive channel marketing program to help partners expand revenue opportunities, accelerate delivery and transform client relationships as they go to market with a number of ‘as-a-Service’ offerings. The enhanced marketing program was introduced as the company announced new HPE GreenLake cloud services and software. The expanded channel marketing programs and […]
MeiLee Langley, the Director/Head of Channel Marketing at Nextiva, doesn’t pull her punches when commenting on the demand gen programs that vendors provide to their partners. In a press release announcing the launch of Nextiva’s CoNEXtion program, she said “Most providers miss the mark when it comes to channel marketing because they fail to arm […]
The hazy view that many channel managers have into their market development fund (MDF) programs has clearly impaired the ability of companies to optimize their investments in them. Channel managers struggle to report on the ROI their MDF programs generate. Learning opportunities to support continuous improvement are missed. And because partners pass on the opportunity […]
By Meaghan Sullivan, Head of General Business and Global Partner Marketing, SAP While it might be a stretch to say we’ve “settled” into a new normal, many U.S. businesses have adapted over the past few months to acclimate to the challenges posed by today’s environment. As marketers, we’ve adjusted our strategy to connect with clients […]
New Relic, a comprehensive cloud-based observability platform built to help customers create more perfect software, announced enhanced partner programs from the New Relic Partner Network (NRPN). NRPN was designed for ease of engagement and flexible business models, and built for partners to leverage the New Relic observability platform as they go to market with a […]
ZINFI Technologies, a unified channel management solutions provider and, and ZoomInfo, a global go-to-market (GTM) intelligence solutions company, have launched a fully integrated account-based channel marketing (ABCM) solution for organizations selling indirectly through the channel. As a part of the new integration, ZINFI’s platform will now connect seamlessly to ZoomInfo’s go-to-market solutions allowing vendors to […]