Channel Marketer Report

Channel Marketing

ChannelWeek Webinars To Offer Expert Insights On Helping Partners Engage Modern B2B Buyers

Channel Marketer Report (CMR) and Demand Gen Report (DGR) are hosting their second annual ChannelWeek, a digital event addressing the opportunities companies have to better align their channel programs with partners and customers too. The webinar series, Powered-Up Partners: Tactics & Tech To Supercharge Your Channel Network, will provide experienced channel marketers and demand gen professionals still honing their channel […]

Read More

AVANT Launches Market Research Initiative To Boost Partners’ Role As Trusted Advisor

AVANT Communications, a distributor for next- generation technology, has launched a market research initiative to help its partners and business customers better understand industry trends around emerging new technologies in cloud, colocation, connectivity, SD-WAN, security, UCaaS and more. AVANT will analyze real-world insights from thousands of annual IT business purchasing decisions and conduct primary research […]

Read More

Partners See Marketing Advantage In Their Proximity To Customers

Partner organizations are increasingly taking the lead on marketing themselves and the brands they represent. That’s the observation of Dave Sutton, CEO at TopRight, a marketing consulting firm, who is witnessing partner organizations account for an increasing share of his business. “Five years ago, TopRight would have typically been engaged by the brand in order […]

Read More

Channel Partners Seek To Be Better Marketers Of Their Own Brands & Vendors Too

Compelling partners to play a bigger role in lead generation may be a lighter lift for channel leaders. According to several surveys and reports released earlier this year, channel partners are making a greater effort to learn marketing basics, engaging with vendor through-channel marketing automation tools and services, and even making their own investments in […]

Read More

WorkSpan Announces Integration Of Ecosystem Cloud Platform With Microsoft Dynamics 365

WorkSpan, an ecosystem cloud platform provider, in collaboration with Microsoft is enabling Microsoft Dynamics 365 customers to take better advantage of the growing ecosystem of partners engaged in build-with, market-with, and sell-with motions to accelerate innovation and bring joint solutions to their customers. With the integration of the WorkSpan platform, Microsoft Dynamics customers can orchestrate […]

Read More

Preferred Agency Lists Help Partners Find Channel-Proficient Marketing Experts, Ensure Alignment/Compliance With Vendor Programs

A promising sign that partners are more eager to market themselves and the brands they represent is their increased engagement with marketing agencies referred by vendors. For example, at Sage, the business management solution provider, an agency-provided concierge service is being expanded by 50% to accommodate partner demand. “Our partners are telling us they want […]

Read More

With Acquisition Of Averetek, E2open Extends Family Of Channel Support Solutions

E2open, a business systems solutions provider, has expanded its family of channel support solutions with the acquisition of Averetek, a through-channel marketing automation technology vendor. With the acquisition of Averetek, E2open offers businesses “unprecedented visibility and control of their indirect channel,” the company said in a press release. Averetek enables companies to engage their diverse […]

Read More

CMR Names Leading Channel Practitioners, Industry Experts To Advisory Board

Channel Marketer Report (CMR) has assembled an editorial advisory board to help identify and understand the topics and trends most important to modern channel professionals. The quickening evolution of channel models, the expansion of partner ecosystems, and the ongoing development of robust channel management technologies has created a demand for sharper and more experienced insights […]

Read More

ZINFI Adds DIY Configuration And Customization Tools To Adaptive SaaS Platform

ZINFI Technologies, a provider of unified channel management solutions, has launched the newest version of its next-generation adaptive SaaS platform. The new platform, version 10.0, includes an advanced set of configuration tools that partner portal administrators can use to reduce setup and ongoing maintenance costs by 90%, the company said. The new modules include a […]

Read More

Impact, Partner And Influencer Marketing Technology Supplier, Fueling Growth With $75 Million Investment

Impact, a partnership automation solution provider, announced a $75 million investment led by Providence Strategic Growth (PSG), the growth equity affiliate of Providence Equity Partners. The new funding will accelerate platform development, further go-to-market and regional expansion, and fuel both organic and inorganic growth. Impact accelerates enterprise growth by scaling discovery, recruitment, onboarding, engagement and […]

Read More

Page 2 of 3212345...102030...Last »