Channel Marketer Report

Channel Marketing

TCMA And Channel Management Solution Vendors Partner With Incentive Technology Providers

Channel management technology vendors are partnering with incentive program and rebate/MDF management tool providers to offer clients holistic partner program support solutions. Through-channel marketing automation technology (TCMA) vendor BrandMuscle, announced it has formalized a partnership with WorkStride, a sales incentives and rebate management company, to provide a seamless experience for managing the full range of […]

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B2BSMX Channel Track Explores Strategies To Align Partner Marketing And Sales Effort

Even at large partner companies, marketing staff can be pretty lean. That’s why many of the more successful channel teams are working hard to provide partner sales staff with the tools and content necessary to engage customers and prospects all the way from the top-of-the-funnel to post-purchase support. At the B2B Sales & Marketing Exchange […]

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Channel Leaders Tap Hyper-Personalization As Strategy For Future Of Partner Marketing To Drive Prioritized Partners

While channel leaders often express some frustration about not being able to break the 80/20 barrier, a white paper by Channel Impact, a channel focused consulting firm and services agency, suggests that vendors will continue to focus their attention on their top performing partners and those showing the most potential for the future  But now, […]

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ChannelWeek Experts: To Boost Partner Engagement, It’s Time to Go Digital, Get Personal Too

Maximizing partner engagement — an impossible dream for many channel program leaders – was given master-class treatment in the series of online presentation made during ChannelWeek at the end of August. The webcast series, hosted by Channel Marketer Report and its sister publication Demand Gen Report, offered deep-dive insights into why partner engagement remains so […]

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Ansira Forms New Business Unit To Strengthen Channel Marketing Offering

Ansira, an independent global marketing technology and services firm, announced the creation of Ansira Channel and two other business units, Ansira Digital and Sincro. The move is in response to the rapidly growing demand for digital readiness in the marketplace and to hone the company’s specializations. Ansira Channel was created as a dedicated business unit […]

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Impartner Completes Acquisition of TIE Kinetix’s Channel Marketing and Demand Gen Business; Names Curran CRO

Impartner, the channel management platform and partner relationship management (PRM) provider, has completed its acquisition of the through channel marketing automation (TCMA) business from TIE Kinetix. The acquisition includes TIE Kinetix’s full suite of contemporary brand control and demand generation technologies, as well as an exclusive digital marketing transformation program developed and delivered in partnership […]

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Lenovo’s New Portal Personalizes Partner Experience With Role-Relevant Materials, Information

Lenovo has launched a new partner portal that provides a single access point to tools, resources and intelligent, personalized information that are most relevant to the partner’s needs, geographic markets and past history. The Lenovo Partner Hub, part of a company-wide multi-year digital transformation program for business partners, reaffirms the company’s commitment to fostering greater […]

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PowerChord Expands TCMA Platform Features, Offers New Consulting Service

PowerChord, a through-channel marketing automation supplier, is launching new platform features and digital marketing services. The company’s platform is used by brands and their dealers to rapidly deploy branded website experiences at scale and disseminate omnichannel digital marketing campaigns. PowerChord is piloting new visualization for its platform enabling brands to see highly engaging and easily […]

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HPE Global Network Of Digital Agencies Enables Full Spectrum Of Partner Marketers

Digital marketing agencies comprise a key component of an enhanced comprehensive channel marketing program from Hewlett Packard Enterprise. To help partners expand revenue opportunities, accelerate delivery and transform client relationships as they go to market with a number of ‘as-a-Service’ offerings, HPE is  providing easier and more affordable access to a global network of channel-proficient […]

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Marketing Certification: 3 Simple Steps To Drive Increased Partner Demand Generation (Because Partners Are Listening Now)

By Claudio Ayub, Chief Strategy Officer, Perks WW Channel Vendors provide marketing automation tools and content in abundance to their partners across different stages of the sales cycle. However, many partners don’t really know what to do with them. Indeed, a recent SiriusDecisions’ survey concluded that only 17% of partners really use these tools. How […]

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