Channel Marketer Report

Channel Marketing

TreeHouse Interactive Sees 49% Revenue Growth In 2014

TreeHouse Interactive, a partner relationship management (PRM) and marketing automation solution provider, saw revenue increase by 49% from 2013 to 2014, according to a company release. The Reseller View PRM platform had the most significant impact on results, with revenue from the platform increasing by 98%. The total number of Reseller View users reached more […]

Read More

Getting The Funds You Need To Drive Channel Growth

Channel teams can contribute to much or all of a company’s revenue. Yet sometimes, they are significantly underfunded and are unable to execute the campaigns and initiatives they desire. During an upcoming webinar, Laz Gonzalez of SiriusDecisions and Debra Delaney, CEO of CCI, will outline how channel teams not only can track and measure program results, but also relay […]

Read More

LiveHive Partners With Act-On, Unveils New Sales Acceleration Features

LiveHive, a sales engagement platform provider, announced that it has partnered with Act-On Software. The partnership integrates LiveHive’s prospect engagement analytics tools with Act-On’s marketing automation platform, positioning users to gain additional insight  into how prospective buyers are interacting with content so sales reps can enhance their messaging. LiveHive offers sales engagement capabilities including real-time analytics, […]

Read More

5 Key Benefits Of Content Repurposing

By Matthew McKenzie, Chief Content Officer, Content4Demand Providing buyers with quality content is part and parcel of B2B marketing, yet the process of creating content is often time-consuming and costly. One way to get more bang for your buck is by repurposing existing content into a variety of new formats and delivery channels. For instance, one […]

Read More

Why Personalized Marketing Will Dominate In 2015 [Infographic]

We’re only a few weeks into 2015, and the industry is buzzing about what trends will drive marketing forward over the next year. Although content marketing will continue to play a role, buyers will come to expect more relevant and personalized messages, resources and incentives. The below infographic, courtesy of Formstack, reveals why personalized marketing […]

Read More

Netsertive Helps Bridge The Digital Marketing Divide

The Problem: These days, shoppers search online before they head out to a store. They research their options, compare local offerings and form purchase-defining opinions, but still make their final purchases in-store. When brands and retailers don’t have a strong, coordinated and local online presence, they run the risk of valuable sales opportunities slipping through […]

Read More

Wistia Helps Accelerate Video Creation And Deployment

The Problem: In 2015, 52% of marketers will increase their video efforts, with nearly half taking the responsibility in-house, according to a recent Wistia survey. As more marketers become tasked with developing video content, they will need to learn how to develop effective content as well as measure the impact and ROI of the videos they have […]

Read More

The Future Of Channel Marketing

By Andy Grant, Bowan Arrow  The way in which channel marketers communicate and influence end-users has changed dramatically over the past seven years. Partner marketers understand the importance of a brand and its online reputation. They have adapted their marketing strategies to incorporate modern marketing tactics, ensuring the right messages are reaching the right audiences […]

Read More

Sales Cycle: What Content Goes Where? [Infographic]

The typical sales cycle extends across four stages: Pre-sales, initial sales, mid-sales and final sales. According to a survey from Eccolo Media, blogs and e-newsletters are most helpful in the early stages of the buying journey. Then, more detailed content formats, such as white papers, videos and tech guides, help them make an educated decision. […]

Read More

Page 20 of 33« First...10...1819202122...30...Last »