Channel Marketer Report

Channel Marketing

Orasi Software Tackles Lead Nurturing With Zift Solutions

Orasi Software, an HP Platinum Partner, had a small marketing team but big marketing goals. Aside from HP, Orasi works with a variety of partners and vendors, which makes day-to-day marketing operations even more complex. In addition to a lack of resources, Orasi faced several other challenges, including an insufficient contact database. In the below […]

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The Art Of A Curated Post [Infographic]

Sometimes marketing teams simply don’t have the time or resources to craft content from scratch. Curation has become a must-have skill for marketers, as it allows them to extend the life of pre-existing content as well as craft new pieces leveraging outside sources. The below infographic, courtesy of Curata, outlines the components of a successful […]

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Conquering The Social Media Space With Falcon Social

The Problem: Social media is more important than ever for all companies, regardless of their size or industry. However, with the rapidly changing platforms and audiences, confusion is common and daily workflow is interrupted. Marketers, social media managers and digital teams need to become active digital thinkers, and work collaboratively in the social media space. […]

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Toshiba Exec Discusses Channel Success Stories, Lessons Learned

The retail industry is changing at a rapid pace, and merchants across all sizes and categories are focused on creating a great customer experience. But sometimes, retailers are challenged to identify the right solutions and software for their business, and what strategies would help them drive engagement and long-term loyalty. Toshiba is positioning itself and […]

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QuickPivot Enables Personalized, Interactive Buyer Journeys

The Problem: More marketers are striving to stand out against competitors by offering more targeted and personalized content and interactions. However, it is sometimes challenging to decipher the plethora of data coming in about prospects, and leverage these insights to tailor experiences. The Solution: QuickPivot is a multichannel marketing solution provider positioned to help marketers to produce […]

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Three Steps To Ensure Your MDF Allocation Drives Growth In 2015

By John DeSarbo, ZS, and Darren Yetzer, Semdrive  IT buyer behavior continues to change, and vendors are acting accordingly. Customers increasingly look to online resources to help guide their IT purchase decisions. They research online, utilize social channels and avoid speaking with sales representatives until they are ready to buy.  In response, the technology industry […]

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Revenew Helps Activate And Empower Channel Partners

The Problem: Communication and collaboration are both key to channel success. But as the marketing ecosystem becomes more complicated and digitally driven, it is sometimes challenging for brands and their partners to execute campaigns and constantly stay up to date on the results they’re garnering. The Solution: Revenew is a cloud-based distributed marketing automation platform […]

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10 Tips For Capturing Reseller Loyalty

By Dan Hawtof, EVP, Corporate Business Development, Products & Solutions, parago It’s no secret that getting your reseller partners personally invested in selling your products is good for business. But when parago conducted a recent survey of channel marketers, we found that only 52% of vendors are paying incentives directly to their partner sales reps. […]

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Zift Solutions Acquires Marketing Advocate

Zift Solutions, a provider of channel marketing automation solutions, has acquired Marketing Advocate, one of the key players in the Through-Partner Marketing Automation and channel marketing space. With both teams bringing more than two decades of channel marketing expertise, the acquisition is positioned to help Zift Solutions reaffirm its commitment to facilitating collaborative sales and […]

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