Channel Marketer Report

Channel Marketing

Executing The Perfect Event

Despite the rise of digital marketing and engagement tactics, events still play a pivotal role in the channel ecosystem. After all, there is still tremendous value in face-to-face conversations with partners and prospects. “In-person events are still where it’s at because there’s nothing that replaces the face- to-face meeting and the warm handshake,” said Peter […]

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B2B Content Preferences Survey: Buyers Want Short, Visual, Mobile-Optimized Content

By Glenn Taylor, Associate Editor Editor’s Note: This article appeared previously on sister publication Demand Gen Report. B2B buyers are placing a greater emphasis on visual content throughout the purchasing lifecycle, and are accessing content much more frequently from smartphones and tablets. These trends have led to an even higher buyer reliance on content than ever […]

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Three Ways To Get The Most From Your Business Blog

By Colin Hutt, President, Primum Marketing Communications Strategic marketing content is all about delivering the right message at the right time, and businesses are often challenged to find the right medium to reach their intended audience. A sometimes-overlooked tactic that has regained traction in recent years is the business blog. Although mainstream media continually reports […]

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Progress Software Introduces New Partner Empowerment Tools

Progress Software has been committed to delivering market-leading technology innovations that empower their partners and customers to dramatically improve the development, deployment, integration and management of their business applications. With more than 2,000 partners, Progress Software’s Partner+ Program is dedicated to helping its partners turn ideas into business realities through thought leadership and technical empowerment […]

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Trapit Streamlines Content Curation

The Problem: Up to 57% of marketers share 10 or more pieces of content every day to engage their customers, according to research from Trapit. However, 45% of marketers say they typically don’t meet their curation goals and are not equipped to share the variety or number of resources they should. The Solution: Trapit has […]

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Five Reasons Your Awesome Content Isn’t Going Viral [Infographic]

The Internet is flooding with a constant stream of information. That is why content, no matter how great, isn’t always seen and shared.  This infographic, courtesy of Who Is Hosting This?, shares several tips and best practices to create content that has the potential to go viral.

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Balihoo Forms Partnership With Local Spectrum

Local Spectrum, the location-based marketing unit of global media agency network Starcom MediaVest Group, has established a partnership with Balihoo to extend location marketing automation solutions to its customers.  The partnership combines Local Spectrum’s knowledge of local digital and directory marketing with Balihoo’s technology to allow national brands to extend location and relevant campaigns through […]

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Simplifying Local Marketing For Brands [Infographic]

Nearly half (48%) of distributed marketers cite “lack of marketing expertise” as a top challenge, while 56% point to “maintaining brand consistency” as a channel-wide issue. Regardless of their industry, national brands struggle to streamline and automate marketing, so partners can put a more tailored, personalized spin on their content and campaigns.  This infographic, courtesy of […]

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OptifiNow Helps Mountain West Financial Streamline Relationship Management

Up to 79% of marketing leads never convert to sales due to insufficient lead nurturing efforts, according to research from Marketing Sherpa. Nearly two thirds (65%) of B2B marketers don’t have lead nurturing processes in place. Mountain West Financial, a mortgage brokerage with more than 400 employees, half of which are field-based agents, has improved […]

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Secrets Of A Killer Blog Post: References [Infographic]

Creating quality content requires more than a few stats. After all, with so much content available with a tap of a finger or click of a mouse, it takes much more to stand out.  This infographic, courtesy of WhoIsHostingThis.com, outlines a series of sources marketers can refer to while creating their content. 

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