Channel Marketer Report

Channel Marketing

Swipely Aims To Add More Than 100 Channel Partners By 2014

As a prominent player in the payment processing and marketing space, Swipely takes a two-pronged approach to growing its business: through direct sales and marketing initiatives, and now, its channel.  Despite the fact that the Swipely channel program was only formalized in 2013, the company has found success in helping companies that serve restaurants, bars, […]

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SalesFUSION Launches New Partner Program, Updates Dynamics Integration

SalesFUSION, a marketing automation platform provider, has announced the launch of a new partner program that will include co-marketing and complete onboarding programs for CRM partners. The company has also updated its integration with Microsoft Dynamics 2013, allowing companies to continue their use of both programs effortlessly. The new partner program, which was unveiled at […]

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Pathable Enhances Engagement, Follow-Up For In-Person Events

The Problem: Vendors and partners rely on conferences, summits and other events to build relationships, collect feedback and, of course, generate opportunities and leads. However, it is sometimes a challenge for executives to follow-up with new connections in a timely, efficient manner, while delivering the information needed to further the relationship. The Solution: The Pathable event experience […]

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Act-On Opens APIs To Developers, Expands Partner Program

Act-On Software is looking to expand its partner ecosystem by opening its APIs to third-party developers. The Act-On Developer Program also is adding resources to help agency partners build, test and launch developer applications, company official explained. In addition, the new platform will offer an app marketplace to provide customers with access to third-party applications. “SMBs […]

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Avira Develops North America Channel Program

Avira, an IT security software and services provider, has announced the launch of its North America Channel Program, which will offer resellers security for less than a one dollar a month. “We started with a blank slate and created an innovative program from the ground-up to be partner-friendly and partner-profitable,” said Lance Jacobs, North America’s General Manager for Avira, […]

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Dialog Edition From Marketo Aims To Ramp Up Email Personalization Efforts

The Problem: While email continues to be one of the most frequently used tools for businesses to engage with customers, marketers have fell into a routine that leaves email marketing campaigns repetitive and monotonous. And although email and analytics services providers help improve click-throughs, customer personalization is often inadequate or nonexistent. The Solution: Marketo will […]

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HP Upgrades Partner Program To Accelerate Time To Revenue

HP, a multinational IT corporation that provides products, technologies, software and solutions, has unveiled improvements to its Just Right IT program. The improvements will help HP channel partners accelerate time-to-revenue by simplifying design and delivery of HP networking, server and storage solutions for small- and mid-sized businesses (SMBs). Due to the complexity of adopting mobility […]

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Asigra Grows Partner Program By 20% With Reseller View

By Brian Anderson, Associate Editor  Asigra, a provider of cloud-based backup and recovery software, has seen its partner program grow by more than 20% since implementing the on-demand PRM solution from TreeHouse Interactive. Using Reseller View, Asigra has increased partner engagement and participation within its web portal. Because Asigra sells solely through MSP and VAR […]

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Channel Wide Triggered Marketing: A Precedent In Data Collaboration Between Brands And Channel Partners

By Jared Shusterman, Managing Partner and CEO, SproutLoud   Triggered marketing — the practice of basing a marketing communication’s content, timing, and delivery medium on measureable events relevant to the consumer — has been around for some time.  Despite that, “less than 20% of marketing organizations today,” are doing it correctly, according to Adam Sarner, […]

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Macabe Associates Drives Growth, Lowers Marketing Costs With Zift Solutions

By Mary Abdian, CEO, Macabe Associates Like many channel partners, Macabe Associates has limited marketing resources. We have always had a hard time staying in front of our customers and getting them to contact us when they have questions or interest in Sage software applications. While we tried multiple tactics to attract prospects and drive customers […]

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