Channel Marketer Report

Channel Marketing

Think Twice Before Emailing To Your CRM Database

By Rich Harrison, CEO, SMTP.com SMTP.com is regularly approached by well-intentioned marketing directors with a “great idea”: Why not capitalize on the countless email addresses sitting in our CRM application via an email marketing campaign?  It doesn’t matter if they are large Fortune 1000 companies or small businesses; to them, this is great idea.  From […]

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Understanding And Addressing Partners’ Marketing Strengths And Weaknesses

Countless research studies have honed in on the gap between vendors’ expectations of sales and marketing success, and partners’ overall capabilities to meet and exceed these expectations. To ensure successful channel marketing initiatives, organizations must “look at what partners have and what else they’re going to need to be successful,” said Heather K. Margolis, Founder […]

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Desktone Unveils New Partner Program To Accelerate Desktops as a Service Deployments

The consumerization of IT is changing the way people buy and manage desktops. As a result, SMBs and large-enterprise service providers are considering the benefits of Desktop-as-a-Service (DaaS) models. As a provider of DaaS offerings and virtual desktop infrastructure (VDI) solutions, Desktone has announced its new partner program: The Desktone Powered Program. Developed to provide […]

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Channel Trenches: If You Build It, Will They Come? The Trials Of Building An Indirect Sales Channel

By Tony Serino, Founder, Serino Channel Services An ISV focused on product development solutions (Computer Aided Engineering (CAE)/Lifecycle Management) needed to drive top-line sales with and through its channel of technical resellers and IT service companies to meet its dramatically increased sales budget. The organization had a small window of opportunity to motivate, mobilize and […]

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SAP Executive Reveals Shift To Customer-Centric Marketing

Growth and innovation were key themes and objectives for the more than 1,000 sales and marketing executives attending this year’s SiriusDecisions Summit, which took place May 22 -24, 2012 in Scottsdale Ariz. A theme that was even more prominent, however, was the continued integration of B2B and B2C marketing strategies. During his keynote speech on […]

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