Channel Marketer Report

Channel Marketing

Channel Veteran Salvatore Patalano Joins Mindmatrix As Partner, CRO

Mindmatrix, a provider of channel and sales enablement solutions via a single platform, announced that veteran channel executive Salvatore Patalano has joined the company as partner and chief revenue officer. Patalano was most recently chief revenue officer at Lenovo Software – the commercial software division of PC manufacturer Lenovo, where he was responsible for sales, […]

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Impartner Expands Channel Enablement Solution Offering With Acquisition Of TIE Kinetix’s TCMA Business

Impartner, a pure-play partner relationship management (PRM) and channel management platform provider, will acquire the through-channel marketing automation (TCMA) business from partner automation solutions provider TIE Kinetix. With this acquisition, which includes TIE Kinetix’s full suite of contemporary brand control and demand generation technologies, Impartner will provide a more holistic channel management platform to help companies […]

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Folloze Appoints Randy Bransche VP Of Marketing

Folloze, a personalized marketing technology provider, has named of Randy Brasche as its Vice President of Marketing. Brasche will lead Folloze’s product marketing, demand generation, and brand-building programs, driving category awareness and growth for the Folloze platform. Folloze technology supports a variety of B2B marketing strategies, including channel partner programs. The company offers solutions that […]

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Jay Dettling, Former Adode VP, Global Partners, Joins Ansira As CEO

Ansira, a marketing agency and provider of channel marketing solutions and services, has appointed Jay Dettling its chief executive officer (CEO.) Laurie MacLaren, who previously served as CEO, in addition to her role as Chief Financial and Operating Officer, will remain as CFO/COO on the Ansira executive team. In his new role, Dettling will be […]

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Is Your Partner Enablement Strategy Broken? Maybe You Should Take A Seat

Maria Chien doesn’t have a reputation for pulling her punches when talking about the state of channel programs. But at the B2B Marketing Exchange at the Hyatt Regency Scottsdale, Feb. 24-26, the title of a presentation she’ll make there suggests that Chien, Forrester’s vice president, practice leader, channel marketing strategies, is taking off the gloves.. […]

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Channel Marketing Workshop, Break-out Sessions At B2B Marketing Exchange Identify New Strategies For Success In 2020s

A robust agenda of important channel management and marketing topics has been slated for the upcoming B2B Marketing Exchange (B2BMX) in Scottsdale, AZ, February 24-26, 2020. In presentations, panel discussions and workshops, the channel’s most influential thought-leaders and practitioners will explore the strategies and tactics that will boost partner program performance through the next decade. The […]

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Manufacturing Industry Partners, Dealers Spend Less On Marketing Activities

Channel partners and dealers in the manufacturing industry are spending substantially less on marketing than a cross-industry average, according to data collected by BrandMuscle, a provider of integrated local and channel marketing solutions. The shortfall in spending was partially attributed to a lack of confidence among channel partners and dealers that brands are properly committed […]

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Latest ZINFI Platform Supports Fully Automated, Attribution-Driven TCMA Capabilities

ZINFI Technologies, a unified channel management (UCM) solutions provider, has launched the newest version of its next-generation adaptive SaaS (aSaaS) platform, version 11. The new platform includes an advanced set of applications for its through-channel marketing automation (TCMA) solutions. Campaign canvass—an advanced multi-touch, drag-and-drop campaign creation tool — allows organizations selling through the channel to […]

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Channel Check-Up: Don’t Give Up On These New Year Resolutions

Five strategies to kick off a new ‘roaring twenties’ By Theresa Caragol, Founder and CEO, AchieveUnite It’s happened again… with Thanksgiving, Christmas and New Year celebrations you have over indulged and are still recovering from the party hangovers (we won’t tell). The obligatory New Year resolutions have been made and no doubt include health and fitness […]

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Cohesity Enhances Channel Program To Recruit, Support Strong Partner Stable

Cohesity, a data management solution provider, has enhanced its channel partner program to meet the growing opportunities for partners globally. The program focuses on simplicity and transparency, with streamlined processes for incentives and market development fund (MDF) management, generous bonuses for bringing in new customers, as well as the ability to clearly differentiate partner capabilities. “Our enhanced […]

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