Channel Marketer Report

Channel Marketing

Partners Seek More Training, Vendor Support To Market More Effectively, Study Finds

The 2019 State of Local Marketing Report offers a mixed bag of good and bad news for vendors striving to help their partners be better marketers. For example, the majority of respondents to the fifth annual survey by BrandMuscle, an integrated local and channel marketing solutions and services provider, are actively trying to learn more […]

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Zift Solutions Introduces All-In-One Platform To Support Critical Channel Program Activities

Zift Solutions, an enterprise channel management solution provider, introduced an all-in-one platform at an executive summit it hosted last month. ZiftONE is a comprehensive platform that connects and simplifies channel sales, marketing, and operations for indirect sales organizations. ZiftONE is designed to eliminate data silos, disorganization, and disengagement caused by piecing together multiple point solutions […]

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EfficientIP Promotes Multi-Vendor Co-Branded Messages As It Expands North American Channel Program

EfficientIP, a provider of network security and automation solutions specializing in DDI (DNS-DHCP-IPAM),is expanding its North American channel program to give more network solutions and service providers access to the company’s technologies. To effectively integrate a broader, but limited range of resellers into its North America channel ecosystem, the company has streamlined its Smart Partner Program by […]

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BrandMuscle Seeks Growth Boosting Capabilities Of Holistic TCMA Solutions And Services

For BrandMuscle, an integrated local and channel marketing solution and services provider, Forrester’s 2018 report on the growth of both through-channel marketing automation (TCMA) technology and related services was good news indeed. Not only did Forrester predict that sales of TCMA solutions would climb to almost $1.18 billion by 2023, the research firm said that […]

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Channel-Expert Agencies Expected To Play Even Bigger Role In Partner Programs

Moderating a panel of channel-fluent marketing agency executives at the B2B Marketing Exchange conference in Scottsdale last month, Jay McBain, Forrester’s principal analyst – channels, partnerships and alliances, cited a single stat that clearly demonstrates the important role agencies play in channel programs. According to McBain, Forrester is predicting a 25% CAGR for channel marketing […]

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Allbound Names Daniel Graff-Redford Its New CEO

Allbound, a partner relationship management platform provider, has appointment Daniel Graff-Radford as the company’s chief executive officer. Graff-Radford, who was most recently the chief strategy officer at OnSolve, is an 18-year tech company veteran with a successful track record of growing and operating both private and public companies. “We are very pleased to have Daniel join […]

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Seven Corners, a Travel Insurance Provider, Implements TCMA Solution to Support Independent Brokers

The thought that an unexpected illness or accident could ruin a vacation may cross the mind of many travelers. But Seven Corners, an international travel insurance and specialty benefit management company, is piloting a new program to help its ecosystem of independent brokers – more than 4,000 strong — advise travelers that the financial risk […]

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Expanded B2BMX Channel Track Topics Range from Impact of AI to Optimizing Channel Comms

The impact that AI is having on channel programs will be clearly explained at the B2B Marketing Exchange (B2BMX) conference in Scottsdale, AZ next week. Returning to the B2BMX podium, Laz Gonzalez, channel expert and chief strategy officer at Zift Solutions, will explore how AI, machine learning and propensity modeling can intersect with channel programs […]

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Channel Technology Vendors Form Collective To Amplify Their Solutions’ Benefits

Three different channel technology companies have formed a partnership to help their shared customers achieve a higher return on investment in the solutions they offer. The companies that comprise the Channel Collective are Channel Mechanics, a channel automation platform provider, Vortex 6, which offers SaaS solutions that automate multi-vendor partner program compliance, and iasset.com, a […]

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How Auto Brands Drive Local Marketing Impact For More Profitable Dealer Relationships

By Trae Clevenger, chief strategy officer, Ansira There’s a quiet evolution taking place in channel marketing. Brands that want to boost local marketing impact have realized that they need to better equip their channel partners to meet the expectations of empowered consumers who demand seamless brand experiences, whether online or in-store. And brands are accomplishing […]

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