Channel Marketer Report

Channel Marketing

Wincor Nixdorf Expands Partner Program For Resellers Across North America

Wincor Nixdorf today announced an expansion to its partner programto include resellers in North America. The company is exhibiting its variety of retail solutions with U.S. partner Synnex during the RetailNOW conference, which is being held through August 7 at the Mandalay Bay Resort and Casino in Las Vegas.   The Wincor Nixdorf partner program provides […]

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Addressing The Channel Marketing Challenge

By Dana Harder, Senior Editor In an environment that is increasingly competitive, many vendors are facing the same challenge: securing and maintaining mindshare among partners that are representing tens, or even hundreds, of other vendors. Regardless of a vendor’s channel strategy, organizations can garner long-term engagement and loyalty by empowering VARs to sell and market […]

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News On Demand Helps Vendors Provide Relevant Messages To Partners

The Problem: Once global vendors establish their channel partner networks, it is essential they remain informed with relevant communications. However, this ongoing engagement process can be a manual and onerous task for vendors, which results in a “one size fits all” approach that fails to engage partners. In fact, email open rates on partner content […]

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Influitive Helps Companies Fire Up Partners With Mobile and Embedded Advocacy Tools

Influitive, a provider of advocate marketing tools, announced its Summer 2013 product release that includes new capabilities and features that make it easier for companies to capture, promote and reward the enthusiasm of their evangelists, including channel partners. Two new offerings — Maven by Influitive, a mobile app for B2B advocacy, and AdvocateAnywhere, which lets […]

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NetExam Empowers Channel Partners With Comprehensive Training Tools

The Problem: The Internet has provided channel partners a new ability to advocate and sell manufacturer products, but it has also created an environment where consumers are bombarded with a constant barrage of advertising messages. To stay relevant and stand out from competitors, channel partners must be on top of evolving customer needs and at […]

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Visage Sees Extensive Channel Growth, Focuses On Thought Leadership

As smartphones and tablets become more commonplace for multitasking, on-the-go employees, enterprises across sizes and verticals are gravitating toward Bring Your Own Device (BYOD) programs. In fact, Gartner predicts that by 2017, half of employers will require employees to supply their own devices for work purposes, with 38% of organizations expected to stop providing devices […]

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Searchmetrics Launches Partner Program

Searchmetrics, a search and social analytics software developer, has made new updates to its partner program to provide organizations with more detailed marketing support, training resources and networking opportunities. The Searchmetrics Partner Network divides members into three categories: service, premium and elite partners. Through the new program, partners will receive greater marketing support with co-branded […]

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Marketing Advocate Named “Cool Vendor” By Gartner

Marketing Advocate, a through-partner marketing automation solution provider, has been recognized by Gartner Inc. as a “cool vendor.” Regarding the placement in the Gartner report, titled: Cool Vendors in Technology Go to Market 2013, Gary Morris, CEO and Founder of Marketing Advocate said: “We’re glad to be recognized by Gartner. Channel partners want to focus […]

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How To Get Real Value Out Of Video

Time-starved, multitasking B2B marketers are seeking more interactive and compelling content to drive brand awareness, encourage conversations and, as a result, generate more leads and sales. Buyers’ attention spans are continuing to shrink and their schedules are becoming more hectic. As a result, marketers need to implement strategies that provide quick-hitting information that resonates with […]

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