Channel Marketer Report

Channel Marketing

Marketing Operations Executive Summit Spotlights Best-In-Class Content Marketing And Reporting

Personalized content, closed loop reporting, process automation and other topics surrounding marketing operations will come into focus during the inaugural Marketing Operations Executive Summit. The two-day event was developed by MarcomCentral, a marketing asset management and distributed marketing solution by PTI Marketing Technologies Inc. Featuring a speaker line-up of marketing experts from Adobe, Eloqua, Forrester, […]

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The 7 Marketing Habits Of Successful SMBs

Standing out in a crowded marketplace, and effectively connecting with prospects across channels is an overwhelming challenge for SMBs. However, a new study from Forrester Consulting and commissioned by Act-On has uncovered seven key habits SMBs can implement to succeed in the new era of marketing and communication despite economic uncertainty. The study, titled: Driving […]

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The Keys To Creating An Optimal Partner Training Plan

A key hurdle for vendors striving to better enable partners to improve sales and marketing efforts is determining where to spend resources and which partners to target first, according to Heather K. Margolis, President of Channel Maven Consulting. “The more strategic organizations are in determining which partners to target and where to spend resources, the […]

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Partner Enablement Comes Into Focus

An underlying predicament for the majority of vendors and manufacturers today is the 80/20 rule: 20% of a typical partner base generates 80% of total indirect channel revenue. Furthermore, findings from Channel Enablers have reaffirmed that while approximately half of partners produce about 20% of revenue, the rest of an average organization’s partner base doesn’t […]

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ScanSource Releases New Services Group, Expands Reseller Support

  ScanSource, a value-added distributor of specialty technology products, has announced the development of the ScanSource Services Group (SSG), a new business unit within the organization. The focus of SSG will be on the planning and execution of custom value-added support programs and partners from the company’s reseller partners, according to a company press release.  […]

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New Research Shows Increased Focus On Local Marketing In 2013

National brands rely on affiliates to deliver hyper-local marketing messages and campaigns relevant to specific geographic areas. To ensure more successful initiatives, 91% of national brands expect to spend more or the same on local marketing in 2013 as they did in 2012, according to new research from Balihoo. Findings for the study, titled: National […]

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SAP Partner Closes $80,000 Deal With Co-Marketing Campaign

Communication and collaboration are key to optimal channel marketing and sales results. SAP partner Advanced Business Solutions (ABS) recognizes the true value of this consistent engagement throughout the marketing planning and execution process. After working with SAP and TSL Marketing, a channel-focused lead generation and marketing consultancy, the company was able to close a $80,000 […]

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Balihoo Brings Localization To The Forefront

The Problem: Manufacturers and vendors rely on partners to help them achieve national and global sales goals by increasing brand awareness on a more local level. Because buyers today are seeking more relevant content and solutions based on their unique wants and needs, it is imperative that vendors provide the best resources to partners relevant […]

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Helping Partners Optimize Social Media With ‘The 3 Es’

Channel marketers are beginning to recognize that old school marketing tactics, such as cold calling and telemarketing don’t have as much power or value. Today’s buyers are seeking optimal solutions that are relevant to their unique pain points, and are taking to search engines and social networks to find the answer to their problems. In […]

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Think Twice Before Emailing To Your CRM Database

By Rich Harrison, CEO, SMTP.com SMTP.com is regularly approached by well-intentioned marketing directors with a “great idea”: Why not capitalize on the countless email addresses sitting in our CRM application via an email marketing campaign?  It doesn’t matter if they are large Fortune 1000 companies or small businesses; to them, this is great idea.  From […]

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