Channel Marketing
ChannelChat: To Win Marketing Support from Harried Partners, Pulse Secure Prioritizes Fewer Campaigns
To compel partners to participate more in channel marketing programs, asking them to do less might be the right way to go. That’s just part of the successful strategy behind the CRN-rated Five-Star Partner Program offered by Pulse Secure, a leading provider of secure access solutions. During a recent conversation with CMR, Pulse Secure’s chief […]
TeamViewer Demonstrates Commitment to Channel with New Partner Program, Portal
TeamViewer, a global software provider for IoT, connectivity, monitoring, support and team collaboration, transformed its global channel partner program earlier this year. Among the significant investments the company made to attract and retain a core team of customer-centric partners was the launch of a new partner portal. Modern, easy-to-use portals that enable partners to register […]
ZINFI Channel Marketing Automation Helps Barco Partner AuDeo Win IT Client Interest; Business Too
Problem: At AuDeo, a Barco, Inc. partner specializing in meeting room technology, getting the attention of IT decision makers was becoming increasingly difficult. Product-specific messaging was attracting less interest from potential customers. So AuDeo, a UK-based company, determined that it needed to develop email marketing campaigns highlighting customer stories that focused on solving IT problems […]
Long-Tail Partners: Why Channel Executives Are Learning to Love Them Just the Way They Are
Barely a month into 2018, Jay McBain, Forresters’ Principal Analyst, Global Channels, predicted that vendors would rethink their long-tail partner strategies this year and become more comfortable with the casual but generally profitable relationships they have with them. Rather than try to encourage less-engaged partners to rise up in their ranking or take the more […]
LogicBay Launches ChannelStack: Integrates Best-of-Breed Technologies into Its PRM Solution
LogicBay Corporation, a company that helps clients build, scale and optimize their sales channels, announced the release of its ChannelStack technology solution. Built on the solid foundation of LogicBay’s Partner Relationship Management (PRM) solution, ChannelStack is designed to help companies achieve revenue growth by providing solutions needed in the sales channel such as partner onboarding, lead flow […]
Perks WW Launches Module to Simplify Co-Op, MDF Management for Complex Sales Channels
Perks WW Channel, a premier provider of channel incentive solutions, has launched a new market development funds (MDF) module that is designed to simplify Co-Op or MDF program management for complex sales channels with varying go-to-market models. The new Enterprise Engagement Engine (E3) MDF application is designed to help marketers create, tailor, and manage programs quickly […]
SiriusDecisions Adds Channel Sales and Marketing Track to 2018 Summit
SiriusDecisions has added a dedicated channel sales and channel marketing track to the agenda of its 2018 Summit. In addition to a variety of channel focused sessions, the 2018 Summit will feature a channel networking breakfast where attendees and SiriusDecisions channel team members can network. The session cover a variety of topics including modernizing channel […]
ChannelChat: How Blancco’s Matt Sturges Is Boosting Partner Engagement with Through-Channel Marketing Automation Technology
In March, Zift Solutions announced that Blancco Technology Group was using Zift Channel as a Service to support partners and streamline its robust, global channel program. In a press release, Matt Sturges, VP of North America and Global Channel Sales at Blancco Technology Group, said “With Zift Solutions, Blancco can deliver a world-class partner experience to […]
Channel Institute Offers Certificates in Channel Management, Channel Marketing
The Channel Institute, a training body dedicated to promoting and developing the channel profession worldwide, announced the launch of its Certificate in Channel Management and Certificate in Channel Marketing courses. The certificate courses are the first business training certificates that have been reviewed and validated by the vendor-independent Industry Advisory Council, which is comprised of many […]
Enhanced Impartner PRM Solution Enables Real-Time Content Editing, Portal Adjustments
Impartner, a leading supplier of partner relationship management (PRM) solutions, announced that its Spring ’18 software release now makes it possible for channel managers to edit content in real time. The release, which continues the company’s ongoing focus to provide powerful and nimble channel-management tools, also empowers channel managers to make changes to their partners’ […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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