Channel Marketer Report

Channel Marketing

xAmplify Earns Certified Integration Designation With Marketo Engage; Added To LaunchPoint Ecosystem

xAmplify, a through-channel marketing automation (TCMA) solution provider, has announced its certified integration with Marketo Engage and addition to the LaunchPoint by Marketo ecosystem. xAmplify’s integration into Marketo Engage is designed to extend the data capturing capabilities of Marketo Engage to channel-capable customers seeking access to both channel partner participation metrics and partner pipeline analytics, […]

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Impartner Acquires Referral Partner Management Solution Provider Amplifinity

Impartner, a partner relationship management (PRM) solution provider, has acquired the referral management software vendor Amplifinity. The acquisition enables Impartner to expand its channel technology offering with a solution that automates and formalizes referral processes for lead generation at scale. In addition, Impartner will also offer Amplifinity’s incentive management technology and integrations to a suite […]

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Ingenico Group Debuts Channel Marketing Platform To Drive Partner Growth

Ingenico Group, a payment solution vendor, has launched its new partner marketing platform, Marketing EDGE. Designed to provide access to a suite of marketing tools and collateral, Marketing EDGE helps Ingenico’s partners gain marketplace visibility and drive business growth. “Ingenico values the success of our partners and understands the importance of providing the tools necessary to […]

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Check Point Incentive Program Rewards Engaged Partners With Learning Opportunities

An innovative incentive strategy is helping drive participation in a new channel program at Check Point Software Technologies. The program, called Check PointS, rewards solution providers with learning opportunities for completing activities that strengthen their relationships with customers. During a recent earnings call, Check Point CFO Tal Payne said that more than 70% of the […]

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ChannelWeek Webinars To Offer Expert Insights On Helping Partners Engage Modern B2B Buyers

Channel Marketer Report (CMR) and Demand Gen Report (DGR) are hosting their second annual ChannelWeek, a digital event addressing the opportunities companies have to better align their channel programs with partners and customers too. The webinar series, Powered-Up Partners: Tactics & Tech To Supercharge Your Channel Network, will provide experienced channel marketers and demand gen professionals still honing their channel […]

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AVANT Launches Market Research Initiative To Boost Partners’ Role As Trusted Advisor

AVANT Communications, a distributor for next- generation technology, has launched a market research initiative to help its partners and business customers better understand industry trends around emerging new technologies in cloud, colocation, connectivity, SD-WAN, security, UCaaS and more. AVANT will analyze real-world insights from thousands of annual IT business purchasing decisions and conduct primary research […]

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Partners See Marketing Advantage In Their Proximity To Customers

Partner organizations are increasingly taking the lead on marketing themselves and the brands they represent. That’s the observation of Dave Sutton, CEO at TopRight, a marketing consulting firm, who is witnessing partner organizations account for an increasing share of his business. “Five years ago, TopRight would have typically been engaged by the brand in order […]

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Channel Partners Seek To Be Better Marketers Of Their Own Brands & Vendors Too

Compelling partners to play a bigger role in lead generation may be a lighter lift for channel leaders. According to several surveys and reports released earlier this year, channel partners are making a greater effort to learn marketing basics, engaging with vendor through-channel marketing automation tools and services, and even making their own investments in […]

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WorkSpan Announces Integration Of Ecosystem Cloud Platform With Microsoft Dynamics 365

WorkSpan, an ecosystem cloud platform provider, in collaboration with Microsoft is enabling Microsoft Dynamics 365 customers to take better advantage of the growing ecosystem of partners engaged in build-with, market-with, and sell-with motions to accelerate innovation and bring joint solutions to their customers. With the integration of the WorkSpan platform, Microsoft Dynamics customers can orchestrate […]

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Preferred Agency Lists Help Partners Find Channel-Proficient Marketing Experts, Ensure Alignment/Compliance With Vendor Programs

A promising sign that partners are more eager to market themselves and the brands they represent is their increased engagement with marketing agencies referred by vendors. For example, at Sage, the business management solution provider, an agency-provided concierge service is being expanded by 50% to accommodate partner demand. “Our partners are telling us they want […]

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