Channel Marketer Report

Channel Marketing

Impartner Promotes Kerry Desberg To CMO

Impartner, a channel management platform provider, has promoted Kerry Desberg to Chief Marketing Officer (CMO). In this role, Desberg will be responsible for leading the strategy, planning and development of Impartner’s global marketing initiatives, continuing to build a worldwide marketing organization that can support the company through its next phase of growth. Desberg, who was previously Impartner’s […]

Read More

Red Hat Boosts MDF Usage With Program Management Platform And Service Support

While so many channel marketers struggle to get partners to take advantage of the market development funds (MDF) they offer, the situation at Red Hat, a leading provider of enterprise open source solutions, is substantially different. In the past two years, the number of partners that are participating in the company’s MDF program has climbed […]

Read More

ZINFI And SugarCRM Partner To Offer Integrated CRM-PRM Solution

ZINFI Technologies, a unified channel management (UCM) solutions provider and supplier of through-channel marketing automation and partner relationship management (PRM) software, and SugarCRM, a customer experience applications vendor, are offering an integrated CRM-PRM solution. ZINFI’s PRM platform is powered by a set of do-it-yourself tools for small to large enterprises to automate and manage their channels effectively. ZINFI’s […]

Read More

Heather K. Margolis: It’s Time To Think Differently About Partner Demand Generation

Heather K. Margolis, founder and CEO of Channel Maven, is a renowned member of the channel marketing vanguard. At companies including EMC, EqualLogic and Dell, she spearheaded initiatives that resulted in smarter channel programs. For more than a decade, Channel Maven has been a go-to provider of strategic channel marketing communications to channel and Partner […]

Read More

Channel Marketing Track At B2B Marketing Exchange To Focus On Surpassing Goals, Busting Barriers In 2020

Transforming channel marketing programs to address prevailing challenges and seize new business opportunities will be addressed by the profession’s most influential thought-leaders at the B2B Marketing Exchange (B2BMX) in Scottsdale, AZ, February 24-26, 2020. In presentations, panel discussions and workshops, attendees will hear how channel professionals will strive to exceed expectations and hurdle obstacles by optimizing […]

Read More

Ingram Micro Cloud Boosts Vendor-Partner Collaboration With Go-To-Market Automation Program

Ingram Micro Cloud announced the global availability of its Go-to-Market Hub for partners and the Go-to-Market Builder for vendors. The Go-to-Market Hub provides partners with a single destination for through-channel marketing automation, with sales enablement content and tools across the Ingram Micro Cloud portfolio of cloud products. The Go-to-Market Builder provides vendors with a tool to […]

Read More

ConnectWise Announces Strategic Partnership with Webinfinity

ConnectWise, a leading provider of business automation software for technology solution providers (TSPs), has announced a strategic partnership with Webinfinity, a provider of SaaS-based solutions for driving personalized engagement at scale. ConnectWise also announced its acquisition of Continuum and ITBoost. The convergence of ConnectWise’s platform with the service-enabled RMM, security and NOC/SOC and Help Desk […]

Read More

To Optimize Your Partner Marketing Program, Start With An Audit

By David Pereira, President and CEO, GET LIFT Agency Channel marketing leaders are always striving to improve their partner marketing programs in an effort to increase pipeline and engagement. One of the best ways to identify areas of optimization is to have an experienced, outside third-party do a thorough audit and assessment of your channel […]

Read More

Citrix Kickstart Program Boosts Ready-To-Market Partners’ Demand Gen Efforts

At the SiriusDecisions Summit earlier this year, the Citrix Partner Kickstart initiative was selected as a Channel Marketing Program of the Year. Citrix, a digital workspace platform supplier, launched the comprehensive program in 2018 to help partners generate demand and accelerate opportunities by providing them with marketing and enablement resources and training and support for […]

Read More

Influencer Partner Programs Gaining Traction With B2B Marketers

The role of non-transacting partners – especially influencers – is expanding greatly, according to Jay McBain, Forrester’s principal analyst of channel, partnerships and alliances. In a Forrester study published earlier this year, McBain is advising channel leaders to re-examine the mix of their partner population and take steps to amend it with a good mix […]

Read More

Page 4 of 36« First...23456...102030...Last »