Channel Marketer Report

Channel Marketing

Spring Release Of TIE Kinetix’s FLOW Platform Offers Enhanced Capabilities To Optimize Personalization

TIE Kinetix, a partner automation solutions provider, has added a number of new features and capabilities to its FLOW platform to optimize and personalize the partner and supplier journey. With its Spring Release, FLOW enables portal administrators to more efficiently and efficiently present partners with a personalized portal experience and optimize with-and through-channel marketing and […]

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Comprehensive Roll-Out Campaign Boosts Adoption Of TBI Partner Marketing Center

Six months into the launch of a GDPR-compliant through-channel marketing automation (TCMA) tool, TBI, the privately-owned master agent of technology solutions, is describing the initiative as a resounding success. As of early April, TBI’s Partner Marketing Center (PMC) had 300-plus users who had shared 200 campaigns and more than 100,000 emails. The roll-out of the […]

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Impartner Launches PRM Solution Tailored To Integrate With Microsoft CRM Technology

Impartner, a partner relationship management technology provider, is launching Impartner PRM for Microsoft Dynamics 365, a solution specifically tailored to integrate tightly with Microsoft’s customer relationship management (CRM) solution at a native level. The new offering, developed in collaboration with Microsoft, offers an integrated technology solution to help customers accelerate both direct and indirect sales […]

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Veeam Boosts Partner Program With New Learning Platform, Expanded Marketing Support Tools And Services

Veeam Software, a backup solutions provider, has made a number of enhancements to its North American ProPartner program. As a 100 percent channel company, Veeam is making major investments in its partner ecosystem to reinforce its commitment to the success and profitability of its partners. Key enhancements to the Veeam Partner Program include Veeam IQ, […]

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KeyedIn Builds New Portal To Support Global Expansion Of Channel Program

KeyedIn, a provider of SaaS solutions for project portfolio management and professional services automation, has launched a new worldwide channel partner program and portal called PartnerUp. With PartnerUp, KeyedIn is providing partners with a portal that serves as a one-stop repository of co-branded materials, registration, training and certifications. “With just one-click, our partners now have […]

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Read All About It: Best-Practices For Publishing Engaging, Email-Minimizing Newsletters

To minimize the number of emails crowding their partners’ inbox, channel marketers should consider packaging multiple messages into newsletters. That was one of the important take-aways from a recent presentation on optimizing partner communications by Heather Margolis, CEO and founder of Channel Maven Consulting. When you add up the different messages vendors send to their […]

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Service-Led Approach Can Drive Partner Engagement With Channel Marketing Solutions

Partner engagement with brand-provided marketing platforms remains relatively low, according to a study conducted earlier this year by Forrester Consulting. Of the 50 different channel partners included in the study, only 12% use the through-channel marketing (TCM) platforms provided by vendors. More encouraging news is that 35% of the partners are piloting solutions. Another 20% […]

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Partners Seek More Training, Vendor Support To Market More Effectively, Study Finds

The 2019 State of Local Marketing Report offers a mixed bag of good and bad news for vendors striving to help their partners be better marketers. For example, the majority of respondents to the fifth annual survey by BrandMuscle, an integrated local and channel marketing solutions and services provider, are actively trying to learn more […]

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Zift Solutions Introduces All-In-One Platform To Support Critical Channel Program Activities

Zift Solutions, an enterprise channel management solution provider, introduced an all-in-one platform at an executive summit it hosted last month. ZiftONE is a comprehensive platform that connects and simplifies channel sales, marketing, and operations for indirect sales organizations. ZiftONE is designed to eliminate data silos, disorganization, and disengagement caused by piecing together multiple point solutions […]

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EfficientIP Promotes Multi-Vendor Co-Branded Messages As It Expands North American Channel Program

EfficientIP, a provider of network security and automation solutions specializing in DDI (DNS-DHCP-IPAM),is expanding its North American channel program to give more network solutions and service providers access to the company’s technologies. To effectively integrate a broader, but limited range of resellers into its North America channel ecosystem, the company has streamlined its Smart Partner Program by […]

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