Channel Marketer Report

Channel Marketing

ZINFI Modifies Channel Platform to Address GDPR; Offers Solution Sets for Emerging and Mature Channel Companies

ZINFI Technologies, Inc., a leading provider of unified channel management (UCM) solutions,  has completed a series of modifications to its channel management software platform to ensure compliance with the new General Data Protection Regulation (GDPR). The GDPR, a digital privacy regulation that takes affect May 25, 2018, standardizes a diverse range of privacy rules across the […]

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Mindmatrix Introduces Saleforce Community Add-Ons to Channel Enablement Toolkit

Mindmatrix, a channel and sales enablement provider, has introduced Salesforce Community add-ons to its channel enablement tools. The integration brings key modules in the company’s platform, including playbook, training and certification, assets, channel reporting and enablement, to the Salesforce Community portal. The Mindmatrix platform already integrates with Salesforce CRM. “The launch of Salesforce Community add-ons is in […]

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There Are Two Types of CMOs When It Comes to Channel Marketing. Which Is Yours?

By Mike Moore, VP of Channel Strategy at Averetek No matter what role you hold in your company, having the support of the C-level executive you roll up into makes your job easier, especially when it comes to securing funds and resources for programs and campaigns. But before you go make your pitch, it’s important […]

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ChannelChat: Dell Boomi Launches New Partner Portal to Support Restructured Channel Program

Dell Boomi, a leading provider of cloud integration and workflow automation software, announced a major evolution of the company’s channel partner program. As part of the partner program expansion, Boomi now offers two paths to encourage proficiency in selected areas. The Partner Integration Accelerator program is structured to ensure partners gain practical experience while leveraging Boomi […]

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Reinventing Channel Marketing: Chart Out a New Path to Success

The evolution of business-enabling technology has changed the way vendors engage with partners and partners with end-uses. Vendors have had to re-evaluate their approach to channel marketing and adapt new models to attain greater ROI by empowering partners to become effective marketers. This report provides a roadmap of what the channel marketing journey looks like […]

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OneAffiniti Adds Lead Hub, LinkedIn Plug-In To Channel Marketing Services Menu

OneAffiniti, a channel partner marketing solutions company, has launched a range of new demand generation services for small and medium-sized partners, including a digital lead hub and a LinkedIn plug-in. The company provides vendor-funded marketing services that support channel partners in the United States, Australia and New Zealand. The new digital lead hub captures leads […]

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ChannelChat: To Win Marketing Support from Harried Partners, Pulse Secure Prioritizes Fewer Campaigns

To compel partners to participate more in channel marketing programs, asking them to do less might be the right way to go. That’s just part of the successful strategy behind the CRN-rated Five-Star Partner Program offered by Pulse Secure, a leading provider of secure access solutions. During a recent conversation with CMR, Pulse Secure’s chief […]

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TeamViewer Demonstrates Commitment to Channel with New Partner Program, Portal

TeamViewer, a global software provider for IoT, connectivity, monitoring, support and team collaboration, transformed its global channel partner program earlier this year. Among the significant investments the company made to attract and retain a core team of customer-centric partners was the launch of a new partner portal. Modern, easy-to-use portals that enable partners to register […]

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ZINFI Channel Marketing Automation Helps Barco Partner AuDeo Win IT Client Interest; Business Too

Problem:  At AuDeo, a Barco, Inc. partner specializing in meeting room technology, getting the attention of IT decision makers was becoming increasingly difficult. Product-specific messaging was attracting less interest from potential customers. So AuDeo, a UK-based company, determined that it needed to develop email marketing campaigns highlighting customer stories that focused on solving IT problems […]

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Long-Tail Partners: Why Channel Executives Are Learning to Love Them Just the Way They Are

Barely a month into 2018, Jay McBain, Forresters’ Principal Analyst, Global Channels, predicted that vendors would rethink their long-tail partner strategies this year and become more comfortable with the casual but generally profitable relationships they have with them. Rather than try to encourage less-engaged partners to rise up in their ranking or take the more […]

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