Channel Marketer Report

Channel Marketing

SYSPRO Launches PartnerUp Program To Drive Global Sales Growth

Earlier this summer, SYSPRO, a global provider of industry-built ERP software, launched its new channel partner program – PartnerUp — in the United States. The program represents the company’s commitment to working closely with a network of partners who share the same vision for simplifying success and providing an environment conducive to partners growth and profitability. The […]

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12 KPIs To Best Measure Channel Partner Engagement

By Kenneth Fox, CEO, Channel Mechanics There’s considerable focus these days on customer experience. After all everyone knows a satisfied customer is more likely to buy additional products and services (research shows up to 14x). That’s obviously critical as it’s a lot less expensive to sell additional products and services to an existing customer than […]

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B2B Marketing Exchange Conference Doubles Channel Track Sessions

The B2B Marketing Exchange will feature an expanded agenda of channel marketing sessions. As the conference moves to a new venue, the Hyatt Regency Scottsdale, February 25 – 27, the channel track has been expanded to include as many as eight sessions and workshops. “We fully expected that our channel sessions would be well received […]

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Impartner Enhances PRM Technology with Data-Assisted Decision-Making Capabilities

Impartner is offering enhanced data-assisted decision-making capabilities with the Fall ’18 release of its partner relationship management (PRM) technology. It’s upgrade solution will now mirror transactional data into a data lake optimized for analytics. As the technology learns, the company said, it will provide predictive, prescriptive data-backed recommendations to channel manager to help them continually […]

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Vendors Say Slow Adoption of Data Management, Digital Marketing Best Practices Will Impede Success of Small and Midsize Partners

The successful collection, management and analysis of data will be critical to the success of small and medium channel partners in 2019, according to a recent survey by the Channel Institute, a training and certification body for channel business professionals. Channel marketers continued to raise concerns about the ability or interest of their small and […]

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Insider’s Guide to Trade Show and Event Management

Of the many resources that vendors and their partners can study to drive a higher ROI out of trade show or event participation, the Insider’s Guide to Trade Show and Event Management is an excellent option. Written by Lisa M. Masiello, CMO and Founder of TECHmarc Labs, a B2B marketing firm, this compact guide is […]

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Flexible Co-Branding Guidelines Can Be Key To Winning Channel Partner Marketing Support

Protecting brand integrity is mission-critical to optimizing market positioning and differentiation. But for companies that rely heavily on channel partners to market and sell their products and services, loosening the reins on their co-branding guidelines might be a good idea. In an article written for Channel Marketer Report earlier this year, Mike Moore, VP of Channel Strategy at Averetek, […]

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Winn Technology Group, Averetek Partner On Collaborative Marketing Solutions

Winn Technology Group and Averetek have entered into a strategic partnership, establishing collaborative marketing solutions for clients in the technology sector. The partnership between Winn and Averetek will expand the combined expertise of both firms in the channel marketing arena. Averetek, a provider of channel marketing software, has enhanced its lead generation platform with the […]

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Zoom Updates Channel Program to Facilitate Reseller, Referral Partner Participation

Zoom, an enterprise video communications technology provider, has introduced a new channel charter featuring a series of initiatives designed to make the experience of working with the company easier and more profitable for reseller and referral partners. The channel charter is a focal point of Zoom’s program to expand its global footprint, grow into new customer […]

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Xerox Reinforces Commitment to Partners with New Marketing Resources, Re-Designed Portal

Xerox is enabling its channel partners with a new set of marketing resources to help them market and sell the company’s managed print services and its ConnectKey-enable workplace assistants. The new resources and a re-designed partner portal reinforce Xerox’s commitment to deliver value-added benefits to its channel partner community, the company said. Now mobile-friendly and […]

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