Channel Marketer Report

Channel Programs

SYSPRO Launches PartnerUp Program To Drive Global Sales Growth

Earlier this summer, SYSPRO, a global provider of industry-built ERP software, launched its new channel partner program – PartnerUp — in the United States. The program represents the company’s commitment to working closely with a network of partners who share the same vision for simplifying success and providing an environment conducive to partners growth and profitability. The […]

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12 KPIs To Best Measure Channel Partner Engagement

By Kenneth Fox, CEO, Channel Mechanics There’s considerable focus these days on customer experience. After all everyone knows a satisfied customer is more likely to buy additional products and services (research shows up to 14x). That’s obviously critical as it’s a lot less expensive to sell additional products and services to an existing customer than […]

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B2B Marketing Exchange Conference Doubles Channel Track Sessions

The B2B Marketing Exchange will feature an expanded agenda of channel marketing sessions. As the conference moves to a new venue, the Hyatt Regency Scottsdale, February 25 – 27, the channel track has been expanded to include as many as eight sessions and workshops. “We fully expected that our channel sessions would be well received […]

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Zoom Updates Channel Program to Facilitate Reseller, Referral Partner Participation

Zoom, an enterprise video communications technology provider, has introduced a new channel charter featuring a series of initiatives designed to make the experience of working with the company easier and more profitable for reseller and referral partners. The channel charter is a focal point of Zoom’s program to expand its global footprint, grow into new customer […]

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AlgoSec Builds New Channel Program to ‘Help Partners Uncover More Sales Opportunities’

AlgoSec, a provider of business-driven security policy management solutions, has launched a new global channel partner program. Developed specifically to enable partners to increase the value of both new and existing sales opportunities, give partners the resources they need to develop long-term customer relationships, and empower the partners to become trusted advisors to their customers, the […]

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Partner Enablement Must Be Top Priority, Say ChannelWeek Presenters

Enabling partners to play a bigger role in marketing their own brands, as well as those of the vendors they represent, was a common theme in the presentations made during ChannelWeek, a week-long webinar series hosted by Channel Marketer Report and its sister publication, Demand Gen Report (DGR). To ensure that established or new indirect […]

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SnapLogic Updates Channel Program; New Portal To Provide Partners with Single Destination

SnapLogic,a self-service application and data integration solution provider, has made significant updates to the SnapLogic Partner Connect Program to enable global technology, service, and reseller partners to expand their enterprise integration and digital transformation capabilities and offerings. The company is now offering its partners a full curriculum of free sales and training to help them accelerate pipeline, […]

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TIE Kinetix Partners with Google to Launch Digital Marketing Transformation for the Channel Program

TIE Kinetix, a partner automation solution provider, announced an exclusive digital marketing transformation program. Developed and delivered in partnership with Google, the program is designed to help channel organizations help their partners adopt digital marketing best practices. The Digital Marketing Transformation for the Channel program was specifically developed for and is limited to organizations with […]

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New Week-Long Webinar Series Reviews How Brands Master Channel Partner Marketing

Channel Marketer Report (CMR) and Demand Gen Report (DGR) are hosting a week-long webinar series addressing the increasingly level of attention that companies are investing in channel marketing best practices. ChannelWeek: The Indirect Imperative: An Inside Look at Why & How B2B Brands Are Mastering Channel Partner Marketing, will provide experienced channel marketers and demand gen […]

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Unitrends Refreshes Channel Program with New Portal, MDF Plan, and Advisory Board

Unitrends, the supplier of all-in-one enterprise backup and continuity solutions, has refreshed its channel and alliance program with new tools and resources to help channel partners accelerate the growth of their businesses. Unitrends, which has a long-standing history as a 100% channel sales company, has more than 2,000 partners worldwide. The re-launch of the Unitrends Global […]

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