Channel Marketer Report

Channel Programs

Zadara Strives To Market Storage-As-A-Service Through Partner Network

Zadara, an enterprise storage-as-a-service company, has launched a full-featured program to expand business opportunities for channel partners by enabling them to offer simplified enterprise storage-as-a-service. “The Zadara Service Program was created with this in mind,” said Roland Serna, vice president of channel sales and alliances, “that channel partners are trying to pivot their businesses to […]

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Onfido, An ID Verification Solution Provider, Launches Partner Program

Onfido, an identity verification solution provider, has implemented an international partner program. The company will provide the tools, technical guidance and support required to integrate Onfido’s identity verification service into existing fraud prevention, UX and compliance tool kits, enabling enterprises to offer a more comprehensive digital identity management, KYC/AML and/or fraud solution. “Empowering the channel […]

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Christian Alvarez Joins Nutanix As New VP, American Channels

Nutanix, an enterprise cloud computing provider, has appointed Christian Alvarez as Vice President, Americas Channel, where he will lead Nutanix’s Americas Channel team. Alvarez’s experience includes more than 26 years of leading high-performance teams in executive sales and channel management roles at leading telecommunications and technology companies. In his previous role as Worldwide Head of […]

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ChannelWeek On-Demand: Choose, Engage And Enable Partners With More Precision

A more selective approach to recruiting and engaging channel partners was a key message shared by presenters during ChannelWeek, an online event hosted before the Labor Day holiday by Channel Marketer Report and its sister publication, Demand Gen Report. To more effectively address increasingly demanding B2B buyers, especially those in business units, vendors should be […]

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Impartner Acquires Referral Partner Management Solution Provider Amplifinity

Impartner, a partner relationship management (PRM) solution provider, has acquired the referral management software vendor Amplifinity. The acquisition enables Impartner to expand its channel technology offering with a solution that automates and formalizes referral processes for lead generation at scale. In addition, Impartner will also offer Amplifinity’s incentive management technology and integrations to a suite […]

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Check Point Incentive Program Rewards Engaged Partners With Learning Opportunities

An innovative incentive strategy is helping drive participation in a new channel program at Check Point Software Technologies. The program, called Check PointS, rewards solution providers with learning opportunities for completing activities that strengthen their relationships with customers. During a recent earnings call, Check Point CFO Tal Payne said that more than 70% of the […]

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ChannelWeek Webinars To Offer Expert Insights On Helping Partners Engage Modern B2B Buyers

Channel Marketer Report (CMR) and Demand Gen Report (DGR) are hosting their second annual ChannelWeek, a digital event addressing the opportunities companies have to better align their channel programs with partners and customers too. The webinar series, Powered-Up Partners: Tactics & Tech To Supercharge Your Channel Network, will provide experienced channel marketers and demand gen professionals still honing their channel […]

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ASG Technologies Seeks Channel Input With New Partner Advisory Council

ASG Technologies, a provider of integrated and flexible end-to-end solutions for the information powered enterprise, has created its first partner advisory council. While ASG welcomes input from each of its partners, the council presents a formal program to get hands-on experience in guiding the company’s product roadmap, upcoming programs, and policies. The strategic insights gathered […]

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Forrester Taps Partner-Based Marketing As New Strategy To Serve Business-Unit Buyers

To ensure that increasingly demanding business-unit buyers are being serviced by partners that truly understand their needs, channel leaders should apply significantly more discipline to their partner recruitment and selection practices. In a new report, Partner-Based Marketing Accelerates Elusive Shadow Channel Engagement. Forrester’s Steven Casey, Principal Analyst, and Jay McBain, Principal Analyst – Channels, Partnerships […]

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Preferred Agency Lists Help Partners Find Channel-Proficient Marketing Experts, Ensure Alignment/Compliance With Vendor Programs

A promising sign that partners are more eager to market themselves and the brands they represent is their increased engagement with marketing agencies referred by vendors. For example, at Sage, the business management solution provider, an agency-provided concierge service is being expanded by 50% to accommodate partner demand. “Our partners are telling us they want […]

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