Channel Marketer Report

Channel Programs

How Vendors Can Accelerate Transformation of Their Channel Strategies to Support XaaS

With the global anything-as-a-service (XaaS) market projected to reach almost $345 billion by 2024, having a clear understanding and strategy for transforming a  channel for XaaS will be one of the most important factors in an organization’s success in 2020 and beyond. In their recently published whitepaper, Accelerating Partner Transformation in an XaaS World, authors […]

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Michelle Gunter Joins Partner Perspectives As Executive Vice President

Partner Perspectives, a global management consulting agency, has named Michelle Gunter as Executive Vice President. Gunter has more than 20 years in the industry, holding numerous sales and channel leadership roles. Prior to joining Partner Perspectives, Gunter was Senior Vice President, Client Services, Global Partner Channels with MarketStar, a global Sales as a Service company. […]

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Investments In Channel Programs Lag Despite Measurable Impact On Revenue

While the 2020 State of the Partner Ecosystem report by Crossbeam, a collaborative data platform provider, clearly confirmed that partner programs have a measurable impact on vendor revenue, it also indicated that many companies are not fully supporting their channel initiatives. More than 90% of the respondents to the survey said partnerships have measurable impact on […]

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New Buyer Journeys For Business Outcome Solutions Require Remaking The Channel

While everything old is obviously NOT new again about the solutions and services that IT buyers are seeking or the way they shop for them, channel organizations continue to struggle with same ol’ same ol’ challenges. In its 2020 State of Partnering report, PartnerPath, a consulting firm, identified six major trends that are shaking up […]

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B2BMX Speakers: Evolving Buyer Journeys, Shifting Partner GTM Plans Require New Channel Strategies

With more than 75% of commercial transactions flowing through indirect channels, few companies have the option to not focus more attention on optimizing their partner sales and marketing programs. But as channel experts stressed in the eight sessions included in the Channel Marketing agenda of last month’s B2B Marketing Exchange in Scottsdale, planning, implementing and […]

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Spark Your Channel Platform To Simplify Personalizing, Sharing Video Assets

Channel marketing expert Heather K. Margolis, founder and CEO of Channel Maven Consulting, has launched a new company, Spark Your Channel, to offer a marketing automation platform enables channel partners’ sales and marketing teams to quickly and easily personalize and share vendor-provided multimedia content, such as webinars, podcasts and especially video. Research from CMR’s sister publication Demand Gen […]

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HubSpot Relaunches Channel Ecosystem As Solutions Partner Program

HubSpot, the inbound marketing, sales and service provider, has relaunched its Agency Partner Program as the Solutions Partner Program. Originally created as an agency reseller initiative, the program evolved and grown into a full ecosystem of service providers and app developers that help customers succeed with and extend the capabilities of HubSpot. According to research […]

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Channel Marketing Workshop, Break-out Sessions At B2B Marketing Exchange Identify New Strategies For Success In 2020s

A robust agenda of important channel management and marketing topics has been slated for the upcoming B2B Marketing Exchange (B2BMX) in Scottsdale, AZ, February 24-26, 2020. In presentations, panel discussions and workshops, the channel’s most influential thought-leaders and practitioners will explore the strategies and tactics that will boost partner program performance through the next decade. The […]

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Manufacturing Industry Partners, Dealers Spend Less On Marketing Activities

Channel partners and dealers in the manufacturing industry are spending substantially less on marketing than a cross-industry average, according to data collected by BrandMuscle, a provider of integrated local and channel marketing solutions. The shortfall in spending was partially attributed to a lack of confidence among channel partners and dealers that brands are properly committed […]

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WekaIO Channel Program Prioritizes Partners With Tech Firm, OEM Relationships

WekaIO has launched a global partner program for high-performance, scalable file storage for data- intensive applications. The WekaIO Innovation Network (WIN) equips partners with modern storage architecture solutions, technical expertise, and an enhanced value proposition that includes acceleration of data to technical computing GPU resources for breakthrough performance. WIN is the outcome of a strategy […]

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