Channel Marketer Report

Channel Programs

Forrester Predicts Sales Of Incentive Management Solutions To Soar To $935 Million By 2024

The market for channel incentives and program management (CIPM) solutions will climb to $935 million by 2024, predicts Forrester. In its recently published report, “Now Tech: Channel Incentives And Program Management, Q1 2019, Forrester also predicted that another $1.9 billion will be generated in services in this ecosystem. Currently 29 channel software vendors offer CIPM […]

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Partners Seek More Training, Vendor Support To Market More Effectively, Study Finds

The 2019 State of Local Marketing Report offers a mixed bag of good and bad news for vendors striving to help their partners be better marketers. For example, the majority of respondents to the fifth annual survey by BrandMuscle, an integrated local and channel marketing solutions and services provider, are actively trying to learn more […]

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5 Reasons Why Partner Rep Surveys Should Be A Key Part Of Your Channel Communication Program

By Brooke Friendly, Director of Marketing, ChannelAssist What if you could see into the minds of individual channel reps, establish direct communication with them and build unprecedented engagement that can’t help but drive revenue? Well, it’s possible. And we’re not talking about reaching just top performers – the 5% that already love selling your products. […]

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EfficientIP Promotes Multi-Vendor Co-Branded Messages As It Expands North American Channel Program

EfficientIP, a provider of network security and automation solutions specializing in DDI (DNS-DHCP-IPAM),is expanding its North American channel program to give more network solutions and service providers access to the company’s technologies. To effectively integrate a broader, but limited range of resellers into its North America channel ecosystem, the company has streamlined its Smart Partner Program by […]

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Prioritizing Partner Success Takes Company-Wide Commitment, Stresses Channel Impact White Paper

Ensuring the success of partner organizations is getting more attention from vendors. In December, Axcient, a provider of a comprehensive set of business availability solutions, announced its Partner Success Team, an 11-member squad dedicated to ensuring its managed service provider (MSP) partners receive the highest level of service. And in February, Channel Impact, a full-service channel […]

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SAP Names First Chief Partner Officer To Drive Channel Opportunities

SAP has appointed Karl Fahrbach as the company’s first chief partner officer. In his role, Fahrbach will be responsible for driving next-generation partnering at the company. His responsibilities include evolving partner commercial models to intensify partner innovation, platform adoption and the sale of cloud solutions with partners across all customer segments and markets. Fahrbach has […]

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Channel-Expert Agencies Expected To Play Even Bigger Role In Partner Programs

Moderating a panel of channel-fluent marketing agency executives at the B2B Marketing Exchange conference in Scottsdale last month, Jay McBain, Forrester’s principal analyst – channels, partnerships and alliances, cited a single stat that clearly demonstrates the important role agencies play in channel programs. According to McBain, Forrester is predicting a 25% CAGR for channel marketing […]

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Seven Corners, a Travel Insurance Provider, Implements TCMA Solution to Support Independent Brokers

The thought that an unexpected illness or accident could ruin a vacation may cross the mind of many travelers. But Seven Corners, an international travel insurance and specialty benefit management company, is piloting a new program to help its ecosystem of independent brokers – more than 4,000 strong — advise travelers that the financial risk […]

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Expanded B2BMX Channel Track Topics Range from Impact of AI to Optimizing Channel Comms

The impact that AI is having on channel programs will be clearly explained at the B2B Marketing Exchange (B2BMX) conference in Scottsdale, AZ next week. Returning to the B2BMX podium, Laz Gonzalez, channel expert and chief strategy officer at Zift Solutions, will explore how AI, machine learning and propensity modeling can intersect with channel programs […]

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Channel Technology Vendors Form Collective To Amplify Their Solutions’ Benefits

Three different channel technology companies have formed a partnership to help their shared customers achieve a higher return on investment in the solutions they offer. The companies that comprise the Channel Collective are Channel Mechanics, a channel automation platform provider, Vortex 6, which offers SaaS solutions that automate multi-vendor partner program compliance, and iasset.com, a […]

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