Channel Marketer Report

Channel Programs

Pro-Vigil Launches Portal-Supported Partner Program To Boost Commercial Dealer Sales

Pro-Vigil, a provider of remote video monitoring and crime deterrence solutions, has launched a new partner program to enable organizations such as commercial security dealers to leverage the company’s remote video monitoring service to grow their businesses with recurring monthly revenue. The program also helps partners build stronger customer relationships, develop long-term contracts, and diversify […]

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Impartner Solution Automates Partner Tiering, Tracking Of Compliance With Program Criteria

Impartner, a channel management platform and partner relationship management (PRM) provider, announced a new solution that automates partner tiering and tracking of partners’ progress in complying with tier and program criteria. Once deployed, the new solution, Impartner Program Compliance Manager, automates updating partners on their program status, benefits and what is needed to get to the […]

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Gigamon’s Channel-First Strategy Boosts Partner Business 35%

The successful transition of Gigamon from a partner-friendly vendor to a channel-first company has led to robust partner growth. In the first year alone, Gigamon’s channel business grew more than 35%. In addition to the increased revenue, Gigamon, a provider of network visibility and analytics on all information-in-motion, is also reporting growth of channel-initiated business […]

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Tanium Builds Persona-Supporting Portal To Engage And Enable Channel Partners

It might take more than a big pat-on-the-back from a single partner before Tanium, a unified endpoint management and security platform provider, can claim “mission accomplished” on the launch of its new portal. But the high praise indeed that was sent to a regional vice president at the company after it rolled out its first-ever […]

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Channel Leaders Have More Options For Program-Supporting Solutions, Forrester Reports

Channel practitioners have an expanded list of channel program solutions from which to choose. According to a recent review by Jay McBain, Principal Analyst of Channels, Partnerships & Ecosystems at Forrester, the number of companies offering channel program boosting solutions ticked up significantly to 159. Forrester’s previous review of the universe of channel technology solutions […]

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HPE Marketing Pro Program Aims To Support Partner Sales Of ‘As-A-Service’ Offerings

Hewlett Packard Enterprise has announced a comprehensive channel marketing program to help partners expand revenue opportunities, accelerate delivery and transform client relationships as they go to market with a number of ‘as-a-Service’ offerings. The enhanced marketing program was introduced as the company announced new HPE GreenLake cloud services and software. The expanded channel marketing programs and […]

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Nextiva CoNEXtion Partner Demand Suite Strives To Raise The Bar On Channel Marketing Support

MeiLee Langley, the Director/Head of Channel Marketing at Nextiva, doesn’t pull her punches when commenting on the demand gen programs that vendors provide to their partners. In a press release announcing the launch of Nextiva’s CoNEXtion program, she said “Most providers miss the mark when it comes to channel marketing because they fail to arm […]

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EnGenius Expands Channel Account Manager Team To Optimize Partner Success

Behind every successful partner is a dedicated channel account manager. While that may not be the most common coffee cup slogan, you might see it on desks at EnGenius, a voice and data solution provider. Focused primarily on the small and midsize market, EnGenius is striving to boost its business by providing clients with affordable […]

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Dig Deeper Into Channel Data To Boost Market Development Fund ROI

The hazy view that many channel managers have into their market development fund (MDF) programs has clearly impaired the ability of companies to optimize their investments in them. Channel managers struggle to report on the ROI their MDF programs generate. Learning opportunities to support continuous improvement are missed. And because partners pass on the opportunity […]

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At Poly, The New Portal Is Critical To Optimizing Partner Experience For Merged Channel Ecosystems

The partner portal at Poly, a video and voice solutions company, has been very busy lately. Since the company launched its Poly Partner Program and the portal earlier this year, the website is averaging 20,000 unique user visits weekly, each of them logging on an average of nine times. Just about any partner program would […]

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