Channel Marketer Report

Channel Programs

ScanSource POS & Barcode Expands Relationship With Motorola Solutions

ScanSource POS and Barcode, a value-added distributor of automatic identification and data capture and POS solutions has expanded its relationship with Motorola Solutions. As part of the expanded relationship, ScanSource POS and Barcode will offer the Motorola Solutions Industrial Mobile Computing (IMC) products. With the addition of this new product line, ScanSource resellers will have […]

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DataGravity Unveils Early-Access Channel Program

In an effort to drive channel engagement and loyalty, DataGravity, a start-up created to help “turn data into information,” has created a new program that will offer partners insider access into the company’s solution.  DataGravity is in the process of recruiting a select group of channel partners for the early-access program based on their expertise […]

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Kaspersky Lab North America Unveils New Service Program At #KLPC2014

Kaspersky Lab North America has launched a new service program designed to help partners increase and improve communication touch points with customers.  The Certified Service Provider (CSP) Program and Premium Support offerings will enable partners to drive revenue while ensuring optimal solutions are delivered to customers by Kaspersky Lab. Partners participating in the program will be able […]

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ASG Software Solutions Launches Global Partner Program

ASG Software Solutions has launched a new Global Partner Program as part of a new corporate go-to-market strategy. In addition to the program, ASG is altering its sales model, marketing approach, tools and systems in order to expand partnerships.   The launch comes alongside the appointment of Michael Mayer as VP of System Integrators and […]

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FalconStor Revamps PartnerChoice Program

FalconStor Software, Inc., a data protection and migration solution provider, has redesigned and re-launched its PartnerChoice Partner Program to include better incentives and support for solution and service providers, distributors and alliance partners. Two new levels are available within the PartnerChoice Program — Affiliate and Premier — with each consisting of new revenue goals, increased discounts […]

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Loyalty Builders Launches Full Circle Partner Program

Loyalty Builders, a real-time marketing and analytics company, has created a new partner program, called Full Circle, to help bring individualized marketing to marketers worldwide.  Through the program, clients will be able to use Loyalty Builders’ individualized marketing platform, Longbow 2.0, in conjunction with partner services and solutions to create real-time personalized campaigns. Full Circle partners […]

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Incenting Channel Behavior: 10 Behaviors To Reward And Encourage In 2014

By Daniel Hawtof, VP, Business Solutions, Global Channel and Employee Practice, Parago Most channel incentive programs are designed to reward one thing: sales. At first blush, this makes sense. It’s a standard pay-for-performance model. However, in the increasingly competitive channel market, smart manufacturers are looking to influence behaviors earlier in the relationship continuum. They know […]

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TagMan Joins Demandware LINK Technology Partner Program

TagMan, a provider of tag management, marketing data and attribution solutions, has joined the Demandware LINK Technology Partner Program. The move will enable a pre-built integration between TagMan’s Marketing Data Platform and Demandware Commerce, enabling clients to quickly implement the tag management solution. “Merchants will be able to configure their own web sites through Demandware […]

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IBM Unveils Commerce Composer Solution With Help From Partners

To help retailers create a dynamic, personalized online shopping experience, IBM has introduced a new solution, called Commerce Composer. Presented as part of its WebSphere Commerce platform, the new solution was unveiled during this year’s NRF BIG Show. IBM Commerce Composer was designed to help retailers reduce time to market by providing executives with real-time control over the look, […]

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SOLiD Joins Panduit Partner Program

Panduit, a Unified Physical Infrastructure (UPI)-based solutions provider, has announced that SOLiD, a provider of distributed antenna systems (DAS), is the newest member of its Technology Ecosystem Partner Program. The combination of Panduit UPI and SOLiD DAS will provide customers with interoperable solutions that ensure  enterprise-wide wireless coverage. SOLiD’s DAS solutions and Panduit infrastructure solutions […]

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