Channel Marketer Report

Channel Programs

Oracle OpenWorld 2013 Zeroes In On Partner Empowerment

By Brian Anderson, Associate Editor  Oracle PartnerNetwork (OPN), a group which helps partners of Oracle better develop, sell and fulfill the company’s solutions, welcomed more than 5,000 executives, customers and partners from around the world this week to Oracle OpenWorld 2013. As part of the week-long event, which took place Sept. 22 to 26, 2013, […]

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En Pointe Joins NetApp Platinum Partner Program

En Pointe Technologies, a Microsoft partner that offers hardware, software and deployment services, has been inducted into the partner program of NetApp, a network storage solutions provider. As a Platinum partner, En Pointe Technologies will receive benefits and incentives directly from NetApp, helping end customers find new ways to plan and manage their data storage […]

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DEVONtechnologies Boosts Affiliate Sales 162% With Avangate

DEVONtechnologies, a manufacturer of end-user and server applications for Mac and iOS platforms, has increased sales from its global affiliate program revenue by more than 150% since partnering with Avangate, a provider of customer commerce solutions for software and cloud services companies.  The expansion of the DEVONtechnologies’ affiliate sales led to an increase in software orders by […]

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FirmTech Joins Evolve IP CloudNOW Partner Program

Evolve IP, a cloud services provider, recently announced that FirmTech, an IT consulting company specializing legal and professional firms, has joined its CloudNOW partner program. With the new partnership, FirmTech will offer virtual data centers, disaster recover, and virtual desktops to law offices throughout the Southern United States. CloudNow offers IT service providers the ability […]

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CounterPath Launches New Distribution Program

CounterPath, a VoIP software products and solutions provider, recently launched the Master Distribution Program, which was created to empower channel partners, VARs and other resellers to distribute CounterPath solutions to their customers. With the launch of the program, CounterPath has established partnership agreements with Interwork Technologies, TeleDynamics and World Telecom Group. Together, these three companies […]

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Interscape Technologies Partners With HOSTING To Offer Cloud Services

Interscape Technologies, a Performance-as-a-Service (PaaS) tools provider, has become an authorized partner in the HOSTING Cloud Crew partner program. In joining the program, Interscape Technologies can extend HOSTING infrastructure services to its customers. HOSTING builds and operates cloud services for business-critical applications. The HOSTING Cloud Crew Partner Program is designed to help businesses incorporate managed […]

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Juniper Networks Develops New Cloud Partner Program

Network solutions provider Juniper Networks has expanded its Partner Advantage program with the release of the Juniper Partner Advantage Cloud. Partner Advantage Cloud is designed to provide the cloud-enabling programming, technologies, service and support infrastructure partners need to deliver successful cloud architecture and customer service to end users. With the new cloud program, Juniper will provide […]

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Tableau Software Adds Six To OEM Partner Program

Business analytics software company Tableau Software has signed six new partners to its OEM Partner Program, including independent software vendors (ISVs) DataSelf, eNate, icix, Lightbeam Health Solutions, Prodagio and TimeTrade. The OEM program is designed to create a cost-effective solution for ISVs that want fast and easy-to-use analytics capabilities without the expensive burden that comes […]

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BigContacts Introduces Reseller Program

BigContacts, a web based CRM software provider, recently implemented a partner program that provides clients with the option to resell BigContacts software under their own brand. Through the reseller program, which was unveiled in August 2013, partners receive turnkey customer support, in addition to personalized branding options such as usage of the client company logo, […]

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Tracx Launches Partner Program To Power Brands With Social Media

Tracx, a social media management platform, recently established its new partner program, which is “aimed to accelerate the company’s growth through the development of a strategic partner ecosystem,” according to a company press release. The Tracx Partner Program is designed to give partners the resources they need to uncover new business opportunities through the Tracx […]

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