Channel Marketer Report

Channel Programs

FirmTech Joins Evolve IP CloudNOW Partner Program

Evolve IP, a cloud services provider, recently announced that FirmTech, an IT consulting company specializing legal and professional firms, has joined its CloudNOW partner program. With the new partnership, FirmTech will offer virtual data centers, disaster recover, and virtual desktops to law offices throughout the Southern United States. CloudNow offers IT service providers the ability […]

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CounterPath Launches New Distribution Program

CounterPath, a VoIP software products and solutions provider, recently launched the Master Distribution Program, which was created to empower channel partners, VARs and other resellers to distribute CounterPath solutions to their customers. With the launch of the program, CounterPath has established partnership agreements with Interwork Technologies, TeleDynamics and World Telecom Group. Together, these three companies […]

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Interscape Technologies Partners With HOSTING To Offer Cloud Services

Interscape Technologies, a Performance-as-a-Service (PaaS) tools provider, has become an authorized partner in the HOSTING Cloud Crew partner program. In joining the program, Interscape Technologies can extend HOSTING infrastructure services to its customers. HOSTING builds and operates cloud services for business-critical applications. The HOSTING Cloud Crew Partner Program is designed to help businesses incorporate managed […]

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Juniper Networks Develops New Cloud Partner Program

Network solutions provider Juniper Networks has expanded its Partner Advantage program with the release of the Juniper Partner Advantage Cloud. Partner Advantage Cloud is designed to provide the cloud-enabling programming, technologies, service and support infrastructure partners need to deliver successful cloud architecture and customer service to end users. With the new cloud program, Juniper will provide […]

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Tableau Software Adds Six To OEM Partner Program

Business analytics software company Tableau Software has signed six new partners to its OEM Partner Program, including independent software vendors (ISVs) DataSelf, eNate, icix, Lightbeam Health Solutions, Prodagio and TimeTrade. The OEM program is designed to create a cost-effective solution for ISVs that want fast and easy-to-use analytics capabilities without the expensive burden that comes […]

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BigContacts Introduces Reseller Program

BigContacts, a web based CRM software provider, recently implemented a partner program that provides clients with the option to resell BigContacts software under their own brand. Through the reseller program, which was unveiled in August 2013, partners receive turnkey customer support, in addition to personalized branding options such as usage of the client company logo, […]

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Tracx Launches Partner Program To Power Brands With Social Media

Tracx, a social media management platform, recently established its new partner program, which is “aimed to accelerate the company’s growth through the development of a strategic partner ecosystem,” according to a company press release. The Tracx Partner Program is designed to give partners the resources they need to uncover new business opportunities through the Tracx […]

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More POS Manufacturers Integrate Isis SmartTap Into Solutions

Isis, a mobile commerce company founded by AT&T Mobility, T-Mobile USA and Verizon Wireless, recently announced that payment terminal manufacturers and software providers are incorporating Isis SmartTap capabilities into their POS offerings. Companies integrating SmartTap into their product lines include ID TECH, OTI Global, PAX Technology, Uniform Industrial Corporation, and XAC Automation Corporation. Isis SmartTap […]

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VeriFone Launches GlobalBay Merchant

VeriFone Systems, Inc., an electronic payment solutions company, has launched GlobalBay Merchant, a new point of sale software platform for small- and medium-sized businesses. GlobalBay Merchant is an extension of the VeriFone GlobalBay software line designed to help ISOs and acquirers provide tablet POS solutions to SMBs. The platform, which is currently available for iOS […]

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Is It Time To Re-Think MDF?

The process of offering marketing development funds, or MDF, has been a tried and true tactic for vendors that rely on resellers and partners to extend brand awareness and sales on a global scale. However, several industry sources have acknowledged that with the changing marketing landscape, there has been a decline in overall adoption of […]

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