Channel Marketer Report

Channel Programs

Is It Time To Re-Think MDF?

The process of offering marketing development funds, or MDF, has been a tried and true tactic for vendors that rely on resellers and partners to extend brand awareness and sales on a global scale. However, several industry sources have acknowledged that with the changing marketing landscape, there has been a decline in overall adoption of […]

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Rimhub Set To Reveal New Channel Partner Program

Managed services provider Rimhub, Inc. will unveil its new channel partner program at the September 2013 Channel Partner Conference. The Channel Partners Conference runs from September 11-13, 2013, at McCormick Place in Chicago. As part of the program, channel partners can offer the Rimhub outsourced operation support systems (OSS) and business support systems (BSS) solutions to […]

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Dell Unveils New Software Competencies

In early 2013, Kathleen Schneider, Executive Director of Global Channel Marketing and Programs for Dell, discussed the meaning of “Better Together,” a mantra implemented by the company at its annual partner conference. On the heels of a series of acquisitions, Schneider shared that Dell would be focusing on becoming an all-in-one solution provider, and empowering […]

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EQ Works Launches New Agency Partner Program

EQ Works, an agency that focuses in targeted mobile, social, video and online advertising recently launched Agency First, a partner program designed to extend digital media buying capabilities to agencies that don’t have in-house expertise. Agency First was created to help empower agencies to deliver robust media buying solutions. Using the EQ Works’ proprietary platform, small- […]

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Accellos Partners With UXC Eclipse To Extend Warehouse Management Solutions To New Markets

Accellos, a provider of supply chain execution software solutions, today announced a partnership with UXC Eclipse, a Microsoft Dynamics partner in the Asia Pacific. The partnership enables Accellos to open its AccellosOne Collect for Microsoft Dynamics GP warehouse management solution to the new market. Built specifically for companies running Microsoft Dynamics GP, AccellosOne Collect for […]

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Sophos Sees Recognition In Light Of Channel Growth

Sophos has experienced significant growth since the beginning of 2013, highlighted by new Channel Chiefs in the Americas, and Australia and New Zealand. Additionally, a new MSP program and more than 1,600 new partners worldwide have helped amp up the organization, bringing the total number of active partners to more than 12,000. With the recent appointment of […]

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Room 214 Joins Marketo’s LaunchPoint Partner Network

Room 214, a digital and social media marketing agency, recently joined LaunchPoint, Marketo’s partner ecosystem. In addition to social media and digital marketing services, Room 214 provides consulting services to companies that are implementing the Marketo platform. More than 35% of Room 214 employees are Marketo certified. “Many who invest in [marketing automation platforms hit a […]

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Kaspersky Lab North America Exceeds First Half Forecasts

Citing significant growth in sales and new landmarks in its channel ecosystem, Kaspersky Lab North America reported that it has exceeded initial goals for the first half of 2013 for B2B and B2C sides of the business. At its 2013 partner conference, Kaspersky Lab NA set aggressive milestones for the channel, zeroing in on both […]

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Ziften Joins VMware Technology Alliance Partner Program

Ziften, a provider of security intelligence and asset optimization solutions, recently announced it has joined the VMware Technology Alliance Partner (TAP) program. As part of TAP, Ziften will collaborate with VMware to deliver solutions for virtualization and cloud computing. Overall, the program was created to provide customers with a detailed ecosystem so they can choose partners […]

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3 Things Channel Marketers Can Learn From Startups

By Scott Yates, CEO and Co-Founder, BlogMutt.com Startups, by nature, can’t play by quite the same rules as large corporations or even traditional small businesses. They have a different set of circumstances, advantages and disadvantages, so they have to invent their own rules.  While larger companies can’t operate exactly like a startup, all types and […]

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