American audio product provider Shure Inc. has joined the Cisco Solution Partner Program, offering integrations designed to enhance solution capabilities, performance and management of the network.
Datto, a data backup, recovery and business continuity solutions vendor, has reduced the hardware prices for its SIRIS suite, positioning Datto’s partners to for continued growth in 2016.
Cyphort, a threat defense software company, announced that its channel program has grown 300% in the past year and has more than tripled the number of partners in its pipeline.
Some brands have a hybrid business model — selling directly to their customers as well as through a network of partners and resellers. Others, however, sell exclusively through the channel. According to Ted Plumis, VP of Channel, Business and Corporate Development at Exabeam, a channel-only approach has a number of benefits. For one, selling exclusively through the […]
Infinio, a company specializing in virtual data storage performance services, is partnering Tech Data, a wholesale technology product and services distributon in an effort to expand its reach. As an Advanced Infrastructure Solution (AIS) partner, Infinio is positioned to extend its storage acceleration solutions to companies worldwide that belong to the Tech Data partner network. The […]
cVidya, a revenue analytics solutions provider, has joined the Hortonworks Technology Partner Program. The partnership is expected to position communications and digital service providers with the tools they need to build and deploy Big Data solutions. The partnership enables cVidya to integrate its Big Data analytics platform with the Hortonworks Data Platform, allowing users to […]
The key goal for any vendor or solution provider is to generate sales. That is why they rely on partners — 10, 100 or more — to extend their brand message and technologies to end-users around the world.
By Jon Whitlock, VP, B2B Marketing, Kaspersky Lab North America Partner onboarding is one of the most important steps in the channel partner-vendor relationship, and as is the case with most relationships, first impressions are everything. A poor onboarding experience can hinder a new partner’s success, make the vendor question their investment in the new […]
By developing a partner network, solution providers can offer their end-users a thriving community of complementary solutions and services. With access to a robust partner ecosystem, businesses can turn to their trusted solution providers to help guide them through the buying process. That is why hybris, an SAP company, has launched an SMB Partner Program […]
Exabeam, a provider of user behavior analytics solutions, has hired channel veteran Ted Plumis as its new VP of Channel, Business and Corporate Development. Plumis joins Exabeam following news that the company has initiated reselling partnerships with Carahsoft, GuidePoint Security, Blackwood Associates and Someford Associates.