Channel Programs
Following Monumental Growth Year, Relayware CRO Shares Goals For 2015
Over the past six months, partner automation software company Relayware has experienced pivotal growth. In May, the SaaS company announced its one millionth partner on its Partner Cloud, and maintained a strong pace of international growth. Within the same period of time, Relayware noted an expansion in its consumer base beyond large and established technology […]
How To Design A Successful Pilot Program (And Why You Need To)
By Dan Hawtof, Blackhawk Engagement Solutions Oftentimes, you need to build a business case in order to get funding for your channel incentive program. A test program is an effective way to win over skeptics and earn executive buy-in for your initiative. Plus, you’ll gain invaluable project management data that can help you roll out […]
Twitter Launches Official Partner Program
Twitter has launched an Official Partner Program in an effort to combine industry-leading product and service providers that help business achieve better results on Twitter. The program combines the Twitter Certified Program and the Twitter Marketing Platform Partner Program.
Kaspersky Lab Offers Partners Increased Opportunities For Profit And Growth
As a 100% channel company, Kaspersky Lab constantly invests in the well-being of its partners. Whether through improved training, better incentives or a more strategic focus on content, Kaspersky constantly keeps an ear to the ground, garnering feedback from partners but also applying industry best practices. In the below Q&A, Jon Whitlock, VP of B2B Marketing […]
Halyard Consulting Joins Hootsuite Partner Program
Halyard Consulting, an Internet marketing company, has joined the Hootsuite Solution Partner Program. As part of the program, Halyard Consulting has expanded its offerings to include the Hootsuite social relationship platform. As a result, Halyard consultants will be equipped with the analytical capabilities to track and measure social media engagement — providing a holistic view […]
RichRelevance Expands Partner Program To Support Omnichannel Personalization
RichRelevance, an omnichannel personalization solution provider, has expanded its partner ecosystem in an effort to better support partners going to market with its Relevance Cloud and the RichRelevance Build platform. The company aims to empower partners to launch personalization initiatives with their retail clients. The RichRelevance Partner Enablement Program is designed to help partners accelerate […]
AppRiver Sees 30% Increase In YOY Channel Revenue, Focuses On Forging Partner Relationships
To keep pace with the wants and needs of their customers, vendors must consistently tap into their partner communities, assess strengths and weaknesses, and provide the tools and resources they need to thrive. AppRiver, a provider of email messaging and web security solutions, has seen a year-over-year channel revenue increase of 30% due to its […]
Springboard Retail Creates New Partner Program
Springboard Retail, a cloud-based POS and retail management solution provider, has launched a channel partner program designed to help technology businesses better target local, regional and national retailers by offering an end-to-end solution. The Springboard Retail Partner Program consists of two subprograms: a referral program that can help partners extend their POS and retail management […]
Newmine Joins The Demandware LINK Affiliate Program
Newmine, an omnichannel retail consulting firm, has joined the LINK Affiliate program from Demandware. The partnership will position Newmine to provide strategy, planning and execution services to Demandware clients. The LINK Affiliate partner program is designed to provide retailers and brands with a variety of service and solution providers that can help them create more compelling commerce […]
#C2C15 Recap: Storytelling, Influencers And Personas Guide Content Success
More than 400 B2B executives traveled to Scottsdale, Ariz. for the fourth annual B2B Content2Conversion Conference. During the three-day event, industry experts and thought leaders outlined best practices to create compelling engagement strategies and campaigns that guide buyers throughout the researching and consideration journey. Marketers rely on campaigns to move buyers through the funnel, but […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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