Channel Programs
Dell Boosts Partner Engagement With Technical Community
Dell is making moves in the social space by creating a thriving community for its channel partners. In addition to the company’s dedicated social media page on the PartnerDirect partner portal, Dell has launched a new PartnerDirect Technical Community on its TechCenter web site. Company officials said the PartnerDirect Technical Community was designed to add […]
Microsoft Exec Unveils New Solutions, Acquisitions At Convergence 2013
More than 11,500 Microsoft Dynamics customers and channel partners gathered at the Ernest N. Morial Convention Center in New Orleans to get the latest scoop on new enhancements within the Microsoft CRM/ERP business solutions portfolio during the annual Convergence Conference. The keynote presentation, which featured Kirill Tatarinov, President of Microsoft Business Solutions, and Wayne Morris, […]
Props To The Channel: Partners Of The Year 2013
Following is a recent post from Eloqua’s It’s All About Revenue blog by Amy Bills, Director of Alliances Marketing at Eloqua. We’re thrilled to announce Oracle | Eloqua’s Agency Partners of the Year, and Rookie Partners of the Year for 2013! Congratulations to these agency partners, who consistently delivered on driving business, satisfying their customers, and participating proactively in co-marketing […]
Kaspersky Lab Execs Share Why Content Is Key For Channel Success
In February 2013, Kaspersky Lab announced a variety of enhancements and additions to its partner program, spotlighting a stronger focus on new rewards and lead generation strategies. During a follow-up interview, Chris Doggett, SVP of Corporate Sales, and Gary Mullen, VP of Corporate Marketing, both for Kaspersky Lab North America, discussed how these partner program […]
Verizon Launches Partner Program For Medium-Sized Businesses
Verizon Enterprise Solutions announced a new partner program designed to meet the needs of medium-sized businesses. The announcement was made at the 2013 Channel Partners Conference & Expo in Las Vegas. Members of the new program can utilize cloud solutions from Salesforce.com to collaborate with Verizon sales teams and manage marketing development funds, deal registration […]
Experience Matters In Success, Profitability
By Larry Walsh, Editor-in-Chief, Channelnomics Editor’s note: In light of a special editorial partnership, CMR is publishing a recent article from Channelnomics, written by Larry Walsh. It doesn’t matter if you’re talking to a $1 billion integrator or a Main Street VAR, the goal of every business in the channel is growth and profitability. While not every solution provider […]
HP Helps Partners Accelerate Cloud Sales Opportunities
HP recently announced two new programs designed to help partners expand sales opportunities via the cloud. With the new initiatives, partners can leverage HP Cloud Services, the company’s public cloud. Currently available via a private beta, the new additions to the Cloud Builder Program will “enable global system integrators (GSIs) and value-added resellers (VARs) to […]
Special Report: Retail Vertical Watch
Vendors, distributors, and software and service providers are itching to cash in on trends uncovered at the 2013 NRF BIG Show that are expected to influence the market throughout the year. Rightfully so: due to the economic recovery, retailers are more eager to research and buy solutions to help them keep pace with technological advancements […]
10 Tips To Optimize Webinar Attendance And Engagement
Many organizations leverage webinars to better connect and engage with partners, prospects and current customers. Findings from the MarketingProfs/Content Marketing Institute study, titled: 2013 B2B Content Marketing Benchmarks, Budgets and Trends, indicated that 59% of organizations currently tap webinars and webcasts as part of their content strategy. “By its very nature, a training initiative, whether […]
Zmags Launches New Partner Program
Zmags, a provider of commerce-enabled digital catalogs and publications, recently unveiled its new strategic partner program. The initiative was rolled out to help Zmags develop stronger relationships with e-Commerce, marketing and content management technology providers, and in turn, help retailers, publishers and brands create winning digital experiences.
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