Problem: Today, most vendors only incentivize their reseller partners on sales, versus sales behaviors. However, most channel managers know that their best partners are engaged in behaviors that can drive sales, such as lead generation, deal registration and more. So, why not incentivize more than just the end result? Oftentimes, because it’s too complex. According […]
By Jon Whitlock, Senior Director of Channel Marketing, Kaspersky Lab North America In 2015, Kaspersky Lab is ramping up its investment and commitment to partners, and I am deeply involved in the revamp and all its moving parts. With all the ins and outs of structuring a partner program top of mind, here is what […]
Channel teams can contribute to much or all of a company’s revenue. Yet sometimes, they are significantly underfunded and are unable to execute the campaigns and initiatives they desire. During an upcoming webinar, Laz Gonzalez of SiriusDecisions and Debra Delaney, CEO of CCI, will outline how channel teams not only can track and measure program results, but also relay […]
Mobility, social media and cutting-edge content formats were among the core topics outlined in our 2014 Channel Trends & Predictions piece. This year, channel experts and thought leaders are honing in on the importance of Big Data, and how organizations can leverage this data to better align marketing campaigns and tactics to the buying journey. […]
LiveHive, a sales engagement platform provider, announced that it has partnered with Act-On Software. The partnership integrates LiveHive’s prospect engagement analytics tools with Act-On’s marketing automation platform, positioning users to gain additional insight into how prospective buyers are interacting with content so sales reps can enhance their messaging. LiveHive offers sales engagement capabilities including real-time analytics, […]
Ugam, a managed analytics solution provider, has joined the Competitive Data Partner (CDP) Program from Revionics, a pricing and merchandise optimization company. All members of the partner program provide competitive data points that are accessible via the Competitive Data Connector and are delivered to the Revionics Price Optimization solution. By integrating data and insights from […]
Neat, a small organization systems provider for small businesses, announced the launch of the Neat Certified Partner Program. The program is designed to help Neat users improve document and data management capabilities by offering them an assortment of hardware and software solutions. The partner network will accept members that offer systems and devices that can […]
Datto, a hybrid cloud-based backup disaster recovery and continuity solutions provider, has acquired Backupify, a provider of cloud-to-cloud backup recovery solutions for SaaS applications, for an undisclosed sum. The acquisition will empower Datto to create a platform that will protect all business data, whether it is kept onsite or in the cloud. Together, the companies will protect […]
By Andy Grant, Bowan Arrow The way in which channel marketers communicate and influence end-users has changed dramatically over the past seven years. Partner marketers understand the importance of a brand and its online reputation. They have adapted their marketing strategies to incorporate modern marketing tactics, ensuring the right messages are reaching the right audiences […]
Thinspace Technology Inc., a provider of cloud client and virtualization technology, has established a new partnership with Xoom Technology Group. With the partnership, Xoom will help meet the growing demand for desktop virtualization solutions in the San Antonio and Austin, Tex., areas — while also expanding Thinspace’s overall customer reach.